Introduction
Product bundles—such as “Buy 2, Save 10%” or “Combo Packs”—are powerful pricing strategies used by platforms like Amazon and Target. However, these bundles often update dynamically, vary by location, and remain difficult to monitor consistently.
A U.S.-based CPG brand partnered with Actowiz Solutions to track bundle pricing structures in real-time, benchmark combo savings, and compare individual vs grouped pricing strategies.
Objectives
- Track dynamic bundle offers for 150+ SKUs across Amazon and Target.
- Compare bundle price vs individual SKU prices.
- Detect location-based bundle pricing differences.
- Alert sales and pricing teams of high-value promotions.
Challenges
- Bundle formats varied by platform (e.g., Target Circle, Amazon Multi-Buy).
- Offers were often buried in page elements or triggered via JavaScript.
- Bundle prices sometimes changed without affecting individual SKUs.
Actowiz Solutions’ Implementation Strategy
1. Page Behavior Emulation:
- Used Puppeteer and headless Chrome to load dynamic bundle popups and JS-driven pricing elements.
- Tracked DOM changes for bundle price activation.
2. Bundle-Individual Price Comparison:
- Calculated effective unit cost across bundled and standalone listings.
- Mapped bundle discount % by SKU and platform.
3. Real-Time Geo-Tracking:
- Monitored ZIP-specific pricing to identify regional bundle discrepancies.
- Compared bundle performance in 12 U.S. cities (NYC, Chicago, LA, Dallas, Atlanta, etc.)
Sample Data Snapshot
| Platform |
SKU Bundle |
ZIP |
Bundle Price |
Individual Price |
Discount % |
Offer Type |
| Amazon |
3x Oreo 15oz |
10001 |
$11.25 |
$13.47 |
16.5% |
Multi-Pack |
| Target |
Tide + Downy Bundle |
60601 |
$19.99 |
$22.48 |
11.1% |
Target Circle Deal |
| Amazon |
2x Charmin 6-roll |
90210 |
$16.49 |
$18.98 |
13.1% |
Auto-Applied Bundle |
Key Results
🔹 Detected 1,100+ Active Bundles in 30 Days
- Across Amazon and Target platforms for core product categories.
🔹 75% of Bundles Had Hidden Discount Logic
- Not reflected in base pricing; required deep scraping to uncover.
🔹 Campaign Synchronization Enabled
- Client aligned in-store bundle promos with eCommerce bundles.
🔹 Optimized Pricing Strategy
- Adjusted individual SKU pricing to boost perceived value.
Dashboards Delivered
- Bundle vs Individual Pricing Comparison Table
- ZIP Code Bundle Discount Heatmap
- Category-Wise Bundle Adoption Tracker
- Alert Feed for New High-Value Bundle Activations
Technology Stack
- Languages: Python, JavaScript
- Scraping: Puppeteer, Selenium, Playwright
- Database: PostgreSQL, MongoDB
- APIs: Amazon Offer Data (parsed), Target Promotions API
- Visualization: Power BI, Looker Studio
Why Actowiz Solutions?
- 🚀 Deep scraping of JavaScript-rendered bundle logic
- 📈 Real-time discount benchmarking
- 🔍 Full visibility into eCommerce promotion mechanics
- 💡 Bundle campaign synchronization strategy
Client Testimonial
“Before Actowiz, we had no visibility into how Amazon and Target bundled our SKUs. Now we track every promotion and respond instantly.”
— Director of Digital Commerce, National Brand
Future Expansion
- Integrate Walmart and Costco bundle tracking
- Predict high-engagement bundle combos using AI
- Map competitor bundles to price-match automatically
Conclusion
Bundled promotions are essential but hidden growth levers in modern retail. Actowiz Solutions empowered this client with real-time bundle visibility, data-driven price optimization, and a strategic edge across two of the largest platforms in the U.S. market.
