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Case-Study-Actowiz-Solutions-–-ML-Driven-Cart-Abandonment-Triggers-from-SKU-Trends-in-Zapp-UK

Introduction

In a globally competitive retail environment, brands are constantly seeking granular, real-time data to refine their pricing strategies. One of the richest yet untapped data sources lies in Korean e-commerce – specifically, Naver Shop’s dynamic coupon ecosystem. This case study explores how Actowiz Solutions helped a global retail group gather and analyze Naver Shop coupon data across five countries to drive pricing efficiency and promotional performance.

Client Background

The-Client

The client was a multinational retail consortium with brand presence in:

  • United States
  • Singapore
  • Japan
  • China
  • Germany

Each country team needed:

  • Competitor price monitoring for Korean imports
  • Real-time Korean coupon visibility
  • Localized deal alignment for cross-border promotions

Business Challenge

The-Client

The client faced the following roadblocks:

  • Manual coupon tracking across Naver’s vast network was inconsistent
  • Naver’s dynamic coupon structures (limited-time, cart-based, or category-based) varied daily
  • Inability to align real-time Korean discounts with local affiliate campaigns

They required a scalable, automated solution to:

  • Scrape coupon metadata (title, discount %, expiration)
  • Detect changes hourly
  • Align data with SKUs in their global CMS for localized targeting

Actowiz Solutions – Approach & Deployment

Actowiz Solutions developed a robust, multi-node scraping architecture with:

Feature Details
Target Platform Naver Shopping & Smart Store Coupon Pages
Scraping Frequency Every 3 hours (real-time refresh via API)
Captured Fields Coupon name, discount %, SKU ID, category, expiration, merchant ID
Delivery Format REST API and Google BigQuery Pipeline
Localization Tags Country-based tagging using IP localization logic

Sample Data Extracted

The-Client
Coupon Title Discount Expiration Store Product Category
Summer Beauty Sale 25% 2025-07-01 Etude House K-Beauty
Flash Deal – 1 Day Only 40% 2025-06-24 Nature Republic Skincare
Buy 2 Get 1 Free N/A 2025-06-30 Innisfree Bath & Body

Multi-Country Usage Strategy

🇺🇸 United States – Beauty & Health Category
  • Identified flash sale windows from Korean sellers to time Amazon ad boosts
  • Resulted in a 23% increase in cart value for Korean skincare kits
🇯🇵 Japan – Electronics & Mobile Accessories
  • Synced Naver coupon drops with Rakuten and Yahoo! Shopping Japan
  • Boosted cross-listing conversion by 18% within 30 days
🇸🇬 Singapore – Lifestyle & K-pop Merchandise
  • Leveraged hourly updates for K-pop flash deals
  • Helped build a local affiliate portal “K-Kraze” that achieved 2.3x CTR uplift
🇨🇳 China – Import Retailers
  • Tracked Korean fashion coupons for Taobao sellers importing via daigou
  • Enabled bulk buying during peak discount periods, reducing cost by 12%
🇩🇪 Germany – Korean Grocery Imports
  • Used coupon scraping to inform pricing for Korean sauces and noodles
  • Allowed real-time competitor tracking vs. local Asian grocery chains

Key Outcomes

Metric Before Actowiz After Actowiz
Coupon Data Accuracy 58% 99.2%
Affiliate Campaign Alignment Manual (7-day delay) Automated (Real-time)
Cross-Border Promo Success Fragmented Unified and Real-Time
Marketing ROI (Avg. across regions) 1.5x 3.2x

Technology Stack Used

  • Scrapy + Splash for Dynamic JS Rendering

  • Cloudflare IP Rotation to bypass anti-bot mechanisms

  • BigQuery + Data Studio Dashboard for Region-Wise Filtering

  • Webhook Integration to Shopify & WooCommerce via Zapier

Client Testimonial

“Actowiz Solutions gave us the confidence to scale our global retail promotions with real-time Korean coupon intelligence. We now run synchronized campaigns across 5 countries, all rooted in Naver data.”

— VP, Global Digital Strategy

Conclusion

In a global digital retail landscape, local intelligence drives international success. By enabling real-time access to Naver Shop coupon data, Actowiz Solutions helped this client build a smart, synchronized, and profitable cross-border promotional strategy.

This case showcases how strategic web scraping — when paired with localized insights — can fuel market expansion, affiliate monetization, and pricing precision across borders.