Introduction
In a globally competitive retail environment, brands are constantly seeking granular, real-time data to refine their pricing strategies. One of the richest yet untapped data sources lies in Korean e-commerce – specifically, Naver Shop’s dynamic coupon ecosystem. This case study explores how Actowiz Solutions helped a global retail group gather and analyze Naver Shop coupon data across five countries to drive pricing efficiency and promotional performance.
Business Challenge
The client faced the following roadblocks:
- Manual coupon tracking across Naver’s vast network was inconsistent
- Naver’s dynamic coupon structures (limited-time, cart-based, or category-based) varied daily
- Inability to align real-time Korean discounts with local affiliate campaigns
They required a scalable, automated solution to:
- Scrape coupon metadata (title, discount %, expiration)
- Detect changes hourly
- Align data with SKUs in their global CMS for localized targeting
Actowiz Solutions – Approach & Deployment
Actowiz Solutions developed a robust, multi-node scraping architecture with:
Feature |
Details |
Target Platform |
Naver Shopping & Smart Store Coupon Pages |
Scraping Frequency |
Every 3 hours (real-time refresh via API) |
Captured Fields |
Coupon name, discount %, SKU ID, category, expiration, merchant ID |
Delivery Format |
REST API and Google BigQuery Pipeline |
Localization Tags |
Country-based tagging using IP localization logic |
Client Testimonial
“Actowiz Solutions gave us the confidence to scale our global retail promotions with real-time Korean coupon intelligence. We now run synchronized campaigns across 5 countries, all rooted in Naver data.”
— VP, Global Digital Strategy
Conclusion
In a global digital retail landscape, local intelligence drives international success. By enabling real-time access to Naver Shop coupon data, Actowiz Solutions helped this client build a smart, synchronized, and profitable cross-border promotional strategy.
This case showcases how strategic web scraping — when paired with localized insights — can fuel market expansion, affiliate monetization, and pricing precision across borders.