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This case study highlights how scraping Naver Shop coupon data across borders helped a brand refine global pricing and promotion strategy.
In a globally competitive retail environment, brands are constantly seeking granular, real-time data to refine their pricing strategies. One of the richest yet untapped data sources lies in Korean e-commerce – specifically, Naver Shop’s dynamic coupon ecosystem. This case study explores how Actowiz Solutions helped a global retail group gather and analyze Naver Shop coupon data across five countries to drive pricing efficiency and promotional performance.
The client was a multinational retail consortium with brand presence in:
Each country team needed:
The client faced the following roadblocks:
They required a scalable, automated solution to:
Actowiz Solutions developed a robust, multi-node scraping architecture with:
Feature | Details |
---|---|
Target Platform | Naver Shopping & Smart Store Coupon Pages |
Scraping Frequency | Every 3 hours (real-time refresh via API) |
Captured Fields | Coupon name, discount %, SKU ID, category, expiration, merchant ID |
Delivery Format | REST API and Google BigQuery Pipeline |
Localization Tags | Country-based tagging using IP localization logic |
Coupon Title | Discount | Expiration | Store | Product Category |
---|---|---|---|---|
Summer Beauty Sale | 25% | 2025-07-01 | Etude House | K-Beauty |
Flash Deal – 1 Day Only | 40% | 2025-06-24 | Nature Republic | Skincare |
Buy 2 Get 1 Free | N/A | 2025-06-30 | Innisfree | Bath & Body |
Metric | Before Actowiz | After Actowiz |
---|---|---|
Coupon Data Accuracy | 58% | 99.2% |
Affiliate Campaign Alignment | Manual (7-day delay) | Automated (Real-time) |
Cross-Border Promo Success | Fragmented | Unified and Real-Time |
Marketing ROI (Avg. across regions) | 1.5x | 3.2x |
“Actowiz Solutions gave us the confidence to scale our global retail promotions with real-time Korean coupon intelligence. We now run synchronized campaigns across 5 countries, all rooted in Naver data.”
— VP, Global Digital Strategy
In a global digital retail landscape, local intelligence drives international success. By enabling real-time access to Naver Shop coupon data, Actowiz Solutions helped this client build a smart, synchronized, and profitable cross-border promotional strategy.
This case showcases how strategic web scraping — when paired with localized insights — can fuel market expansion, affiliate monetization, and pricing precision across borders.