Start Your Project with Us

Whatever your project size is, we will handle it well with all the standards fulfilled! We are here to give 100% satisfaction.

  • Any feature, you ask, we develop
  • 24x7 support worldwide
  • Real-time performance dashboard
  • Complete transparency
  • Dedicated account manager
  • Customized solutions to fulfill data scraping goals
Careers

For job seekers, please visit our Career Page or send your resume to hr@actowizsolutions.com

Case Study: Real-Time Fashion Price Intelligence Across Amazon, Zara, and H&M

Actowiz Solutions enables real-time fashion price tracking across Zara, H&M, and Amazon, helping brands monitor discounts, new arrivals, and campaign trends.

Download Case Studies

✓ Valid
Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

In the fast-moving world of fashion retail, real-time price intelligence is critical. Brands like Zara, H&M, and Amazon Fashion frequently update their catalogs, introduce new campaigns, and offer flash sales that can shift customer interest in hours.

A global fashion analytics agency collaborated with Actowiz Solutions to create a centralized system for real-time price tracking, discount monitoring, and new arrival detection across the top fashion platforms.

Objectives

The-Client
  • Track real-time price changes for 1,000+ apparel SKUs across Amazon, Zara, and H&M.
  • Identify new arrivals by category (e.g., Dresses, T-Shirts, Footwear).
  • Monitor discount campaigns and flash sales across regions.
  • Enable pricing and merchandising teams with actionable dashboards.

Challenges

The-Client
  • Platforms used dynamic JavaScript rendering and geolocation-based pricing.
  • Some price changes occurred hourly, especially during sale seasons.
  • Catalog changes often lacked structured APIs, especially for Zara and H&M.
  • Product URLs shifted frequently due to new collections.

Actowiz Solutions’ Strategy

The-Client
1. Hybrid Scraping Infrastructure:
  • Amazon Fashion: Utilized API + HTML parsing for accurate price and rating extraction.
  • Zara & H&M: Deployed headless browser automation (Puppeteer) to simulate dynamic navigation.
2. Product Matching & Catalog Versioning:
  • SKU-level normalization based on title, category, color, and size.
  • Tagged new arrivals based on SKU timestamp and URL pattern.
3. Campaign Detection Engine:
  • Identified discount campaigns using keywords (“sale”, “limited offer”, “exclusive”) in banner scripts and CSS tags.
  • Detected pricing anomalies (e.g., price drops > 20% in 24 hours).

Sample Data Snapshot

Platform Product Name Category Region Original Price Current Price Discount % New Arrival Timestamp
Zara Draped Midi Dress Dresses US $89.90 $69.90 22.2% No 2025-06-01 09:00 AM
H&M Oversized Hoodie Tops UK £29.99 £29.99 0.0% Yes 2025-06-01 09:00 AM
Amazon Levi's Slim Jeans Bottoms CA $59.00 $39.99 32.3% No 2025-06-01 09:00 AM

Key Results

The-Client
🔹 Tracked 14,000+ Price Changes in 30 Days
  • Detected and logged updates across 1,000+ SKUs, segmented by category and region.
🔹 95% Accuracy in New Arrival Detection
  • SKU timestamp and catalog diff engine ensured near-real-time identification.
🔹 Enabled Early Discount Alerts
  • Alerts for price drops >15% allowed client to act within 2 hours on campaign opportunities.
🔹 Visual Price Maps by Category & Region
  • Helped marketing teams prioritize promotions by geo-performance.

Dashboards Delivered

  • Discount Heat Map by Brand & Region
  • New Arrival Monitor (SKU Feed by Date)
  • Price Drop Tracker
  • Flash Sale Alert Log (Sorted by Category)

Technology Stack

The-Client
  • Languages: Python, JavaScript
  • Scraping Tools: Puppeteer, Selenium, Requests
  • Data Storage: MongoDB, PostgreSQL
  • Scheduler: AWS Lambda (4-hour intervals)
  • Visualization: Looker Studio, Power BI

Why Actowiz Solutions?

The-Client
  • 🌟 Expertise in scraping dynamic fashion retail platforms
  • 🚀 Fast deployment (live within 10 days)
  • 🔄 24/7 price intelligence across global regions
  • 📈 Proven results for apparel and lifestyle brands

Client Testimonial

“Actowiz brought fashion pricing out of the dark. Their tracking helped us monitor competitor moves, optimize our own pricing, and never miss a campaign beat.”

— VP of Global Merchandising, Fashion Retail Analytics

Next Steps

The-Client
  • Integrate ASOS, SHEIN, and Mango catalogs
  • Add size availability and low-stock flag detection
  • Predict next discount cycles based on historical drop patterns

Conclusion

In fashion, speed and visibility mean everything. With Actowiz Solutions' real-time fashion price intelligence system, this brand gained a competitive edge by staying informed on pricing trends, new arrivals, and hidden discounts. The result? Smarter pricing decisions, optimized campaign timing, and deeper consumer alignment.