Discover how Actowiz Solutions tracks weekly grocery discounts across Tesco, ASDA, and Sainsbury's to help brands analyze pricing strategies and boost retail performance.
In the United Kingdom, the grocery retail landscape is fiercely competitive. Giants like Tesco, ASDA, and Sainsbury’s constantly adjust prices, launch flash promotions, and reprice private label products in response to one another. For manufacturers, suppliers, and pricing teams, staying aligned with this ever-changing discount environment is both critical and complex.
That’s why global brands are relying on Actowiz Solutions to track and analyze weekly grocery discounts in real time.
This case study explores how Actowiz Solutions helped a multinational FMCG brand build a data-driven pricing intelligence system using grocery data scraped from the UK’s top three retailers — enabling them to identify trends, act faster, and win on shelf.
The client — a global snack and beverage manufacturer — was launching multiple products across UK supermarkets and faced several pricing challenges:
They needed a solution that could:
To address the challenge, Actowiz Solutions deployed a custom web scraping pipeline tailored for the UK grocery market.
We matched client products and competitor SKUs across the three retailers, accounting for:
We scheduled crawlers to run every Friday to capture:
Each product entry included:
Retailers like Tesco and Sainsbury’s use custom HTML structures for promotions. We built parsers to extract:
For deeper insights, we emulated store locations in London, Manchester, and Birmingham to detect regional price variations (optional for brands with zonal strategies).
Here’s an example of weekly grocery pricing for a sample soft drink SKU across the three retailers:
| Week | Product | Tesco (Clubcard) | ASDA (Rollback) | Sainsbury’s (Nectar) |
|---|---|---|---|---|
| Jul 1–7 | Lemonade 1.5L | £1.25 → £1.00 (20% off) | £1.30 → £1.10 (15% off) | £1.20 → £1.00 (17% off) |
| Jul 8–14 | Lemonade 1.5L | £1.25 → £0.95 (24% off) | £1.30 → £1.10 (15% off) | £1.20 → £1.00 (17% off) |
| Jul 15–21 | Lemonade 1.5L | £1.25 (no offer) | £1.30 → £1.05 (19% off) | £1.20 → £1.00 (17% off) |
Insight: Tesco had a temporary deeper discount in Week 2, while ASDA maintained a consistent rollback and Sainsbury’s ran a stable Nectar promotion across all weeks.
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CopyEdit
Chart Title: % Weekly Discount Trends (Soft Drink SKU)
X-axis: Weeks (Jul 1–Jul 21)
Y-axis: Discount %
Lines:
- Tesco (Clubcard)
- ASDA (Rollback)
- Sainsbury’s (Nectar)
Insight: Tesco often initiates deeper short-term discounts, while ASDA maintains stable rollbacks. Sainsbury’s uses loyalty-linked savings with modest but steady percentages.
After implementing Actowiz’s solution, the client was able to:
| Area | Pre-Actowiz | Post-Actowiz |
|---|---|---|
| Discount Tracking | Manual, reactive | Automated, weekly |
| Regional Visibility | London-only | Multi-city: London, Manchester, Birmingham |
| Price Match Reaction Time | 7–10 days | Within 48 hours |
| Promo Planning | Static | Dynamic, data-backed |
| Competitor Intelligence | Generic | SKU-level accuracy |
Marketing teams aligned campaign budgets based on competitor activity — launching deeper discounts where needed.
Sales teams used weekly trend reports to negotiate better positioning with Tesco buyers and justify pricing with ASDA category heads.
Supply chain teams reallocated inventory when price drops triggered regional spikes in demand — saving overstocking in low-performing zones.
When ASDA launched a surprise rollback in Week 3, the brand launched a reactive 2-for-£2.50 bundle on Tesco within 72 hours — a move supported by Actowiz's rapid alert trigger.
To enrich insights, Actowiz also scraped:
This allowed category managers to match price drops with consumer sentiment and shelf dynamics.
Actowiz is now replicating this model in:
| Country | Retailers |
|---|---|
| 🇩🇪 Germany | Lidl, REWE, Kaufland |
| 🇫🇷 France | Carrefour, Intermarché |
| 🇪🇸 Spain | Mercadona, El Corte Inglés |
And for UK expansion:
Clients receive:
Even a 5% discount advantage can capture shelf space — if executed regionally and timed right.
Retailers change prices weekly, sometimes bi-weekly. Acting on stale data means lost opportunities.
Understanding the mechanism of discounting matters as much as the percentage.
With 6 months of data, brands can anticipate pricing patterns and run seasonal promotions proactively.
In a market where pence make a difference, tracking grocery pricing is no longer optional — it's strategic. Actowiz Solutions empowers brands with real-time, weekly price benchmarking across Tesco, ASDA, and Sainsbury’s, transforming guesswork into a competitive edge.
From product managers and retail leads to pricing analysts, our clients gain deep, actionable intelligence at the right time, every time.
Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.
Industry:
Coffee / Beverage / D2C
Result
2x Faster
Smarter product targeting
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✓ Competitive insights from multiple platforms
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Real Estate
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✓ Boosted data acquisition speed by 3×
Industry:
Organic Grocery / FMCG
Result
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competitive benchmarking
Product Manager, 24Mantra Organic
✓ Real-time SKU-level tracking
Industry:
Quick Commerce
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2x Faster
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✓ 28% product availability accuracy
✓ Reduced OOS by 34% in 3 weeks
Industry:
Quick Commerce
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3x Faster
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Boosted marketing responsiveness
Industry:
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Result
Enhanced
stock tracking across SKUs
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✓ Improved rank visibility of top products
Real results from real businesses using Actowiz Solutions
In Stock
₹524
Price Drop + 12 min
in 6 hrs across Lel.6
Price
Drop −12 thr
Improved inventory
visibility & palniring
Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.
✔ Scraped Data: Price inights Top-slling SKUs
"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"
✔ Scraped Data, SKU availability, delivery time
With hourly price monitoring, we aligned promotions with competitors, drove 17%
✔ Scraped Data, SKU availability, delivery time
"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"
✔ Scraped Data, SKU availability, delivery time
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