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  • Pin Code-Level Grocery Price Intelligence from Blinkit & Zepto

Pin Code-Level Grocery Pricing from Blinkit & Zepto

Learn how Actowiz Solutions delivers pin code-level grocery pricing data from Blinkit & Zepto to drive hyperlocal pricing strategies with real-time insights.

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Case Study Pin Code-Level Grocery Pricing from Blinkit & Zepto-01

Introduction: Why Pin Code-Level Grocery Data Matters

In India’s fast-evolving quick commerce landscape, precision is power. With platforms like Blinkit and Zepto delivering groceries within 10–20 minutes, brands and retailers can no longer rely on city-wide average pricing. Pricing, product availability, and discounts vary not just from city to city but also between neighborhoods.

That’s where pin code-level grocery pricing data becomes indispensable. Whether you're a consumer goods brand optimizing your promotions, a D2C player benchmarking against q-commerce channels, or a retailer adjusting to hyperlocal competition — insights from Blinkit and Zepto can transform your pricing and stocking strategies.

Actowiz Solutions, a leading name in real-time grocery data scraping, enabled a major FMCG client to decode hyperlocal price variations and make faster, more informed decisions.

The Challenge: Visibility in Hyperlocal Price Battles

Key Challenges

A top-tier FMCG company approached Actowiz Solutions with a growing concern. They were launching multiple SKUs of snacks and beverages across Indian metros, including Mumbai, Delhi, and Bengaluru. Despite steady national-level sales, certain SKUs underperformed in select zones. The client had several key challenges:

Key Issues:
  • Lack of hyperlocal pricing data from Blinkit and Zepto at the pin code level.
  • Inconsistent availability and discounting of their SKUs across platforms.
  • Difficulty tracking competitors' price cuts in select delivery zones.
  • No real-time alerts for regional promotions or dynamic pricing.

They needed:

  • A robust data pipeline to monitor SKU prices, discounts, and availability for both their brand and competitors across 100+ pin codes.
  • Real-time access to this information in a dashboard or exportable format.
  • Alerts for sudden price drops, stockouts, or exclusive zone-based offers.

The Actowiz Solution: Custom Blinkit & Zepto Scraping at Pin Code Level

The Actowiz Solution Custom Blinkit & Zepto Scraping at Pin Code Level

Actowiz Solutions deployed its advanced Q-commerce scraping engine and tailored it to extract granular, pin code-specific grocery data across Blinkit and Zepto platforms.

Key Steps in Our Solution:
1. Geo-Scoped Crawling

We customized our scrapers to mimic user sessions from different pin codes using:

  • GPS-specific headers
  • Session-based login flows (where applicable)
  • Location selection emulation for each platform
2. SKU Mapping Engine

Our team built a product-matching algorithm to:

  • Normalize SKUs across Blinkit and Zepto
  • Match client products with competitor listings (brand vs. private label)
  • Track variants, pack sizes, and pricing units accurately
3. Real-Time Monitoring Pipeline
  • Scraped Blinkit and Zepto every 1–2 hours
  • Collected: MRP, discounted price, % off, stock availability, delivery time, and seller info
  • Stored data into a structured database and linked it to our client dashboard
4. Alerts & Anomaly Detection

We implemented dynamic triggers for:

  • Price changes >10%
  • Stockout detection
  • New product listing in competitive category
5. Client Dashboard & Exports

Delivered:

  • City-wise heatmaps
  • Pin code–level trends
  • Excel & CSV downloads
  • Weekly trend reports and insights on consumer price perception

Results: Pin Code Precision = Smarter Strategy

The implementation unlocked high-impact insights that led to agile pricing actions and localized promotions.

Metric Pre-Scraping Post-Scraping with Actowiz
Visibility into Competitor Pricing Limited to national MRP 100+ pin codes tracked
Stockout Detection Manual & delayed Real-time alerts
Promo Optimization Static Pin code-based, dynamic
Weekly Pricing Accuracy ±20% error >95% SKU accuracy
Dashboard Usage None Daily usage by 3 teams
Business Impact:
  • Boosted regional SKU visibility by 22% in underperforming zones
  • Reduced promo waste by 18% by targeting only high-variance pin codes
  • Unlocked exclusive launch zones based on competitor gaps in 12 pin codes

Sample Data Extracted (Anonymized)

Blinkit – Delhi 110017
Product Name Brand MRP Price Discount Availability Delivery ETA
Almond Milk 1L Brand X ₹125 ₹112 10.4% In Stock 13 mins
Masala Chips 90g Competitor A ₹45 ₹41 8.8% In Stock 15 mins
Multigrain Bread 400g Brand Y ₹55 ₹49 10.9% Out of Stock —
Zepto – Mumbai 400059
Product Name Brand MRP Price Discount Availability Delivery ETA
Instant Noodles 70g Client SKU ₹15 ₹15 0% In Stock 11 mins
Cola 750ml Competitor B ₹40 ₹34 15% In Stock 9 mins
Chocolate Cookies 100g Brand C ₹60 ₹52 13.3% In Stock 10 mins

Key Takeaways

Key Takeaways
1. Pin Code Data Drives ROI

Broad city-level averages miss competitive nuances. Real-time pin code-level tracking empowers brands to act at the hyperlocal level — where Q-commerce operates best.

2. Blinkit & Zepto Price Monitoring Is Non-Negotiable

With these platforms redefining grocery retail in metros, ignoring their pricing signals means falling behind. Actowiz Solutions ensures you stay ahead with hourly scraping and custom alerting.

3. Dynamic Discounting Only Works with Data

By identifying which pin codes need deeper offers, brands can avoid national-level discounting and optimize margins.

4. Competitive Benchmarking at Street Level

Clients now monitor brand vs. private label price differences across neighborhoods — enabling tactical SKU positioning.

What’s Next?

Actowiz Solutions is scaling this service to cover:

  • Tier-2 cities like Jaipur, Lucknow, Indore, and Surat
  • Competitor expansion: BigBasket, JioMart, and Amazon Fresh
  • AI-powered promotion simulation engines to recommend ideal pin codes for future launches

Conclusion

In a market where delivery happens faster than decision-making, Actowiz Solutions bridges the gap between real-time data and actionable pricing strategy. With pin code-level grocery pricing insights from Blinkit and Zepto, brands are no longer flying blind — they’re navigating with precision.

If you’re ready to localize your pricing game and lead with data-driven decisions, partner with Actowiz Solutions today.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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