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  • Boosting CPG Product Visibility on Amazon

Boosting CPG Product Visibility on Amazon – How a Global CPG Brand Increased Its Search Presence

Discover how a global brand enhanced CPG product visibility on Amazon using data insights, keyword strategies, and digital shelf optimization tools.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

In the highly competitive landscape of online retail, CPG product visibility on Amazon plays a crucial role in brand growth and market share. Actowiz Solutions recently partnered with a leading global consumer goods brand to strengthen its brand protection , enhance marketplace visibility, and optimize its Amazon strategy across multiple geographies. With rising competition and private label encroachment, standing out on Amazon demands more than traditional tactics—it requires precision-driven digital shelf analytics, competitive monitoring, and intelligent product positioning. Actowiz Solutions brought its cutting-edge expertise to help the client identify gaps, streamline their assortment, and drive growth through deep analytics and cross-market coordination. This case study highlights how a Global CPG marketplace strategy powered by data and AI helped the brand achieve measurable improvements in visibility, positioning, and performance.

The Client

The client is a global Fast-Moving Consumer Goods (FMCG) conglomerate with a strong presence in over 40 countries and an extensive product portfolio spanning personal care, household essentials, and food products. Despite strong brand recognition offline, the client faced challenges in establishing a consistent and high-ranking presence for its product catalog on Amazon across different international markets. The growing impact of CPG Private Label Data Insights , along with the surge of online-native competitors, pushed the brand to reassess its digital commerce strategy. The client required a comprehensive and scalable CPG brand Amazon strategy to win search rankings, improve digital shelf placement, and ensure consistent visibility across global Amazon platforms. With ambitions for cross-border CPG Amazon sales growth, they turned to Actowiz Solutions for a transformation powered by real-time retail intelligence and automation.

Key Challenges

The-Client

The client's Amazon marketplace performance was fragmented across regions, with inconsistencies in product listing quality, keyword indexing, and on-page optimization. They struggled to maintain CPG brand performance on Amazon due to outdated SEO practices, siloed market data, and limited visibility into competitor strategies. Frequent changes in Amazon's A9 algorithm made it difficult to ensure top-ranking search visibility for newly launched products. Additionally, lack of unified metrics for measuring performance across SKUs, brands, and geographies led to inefficient assortment planning. The absence of structured retail intelligence for Amazon further made it difficult to track trends, monitor rivals, and align marketing spend with visibility gains. The need for multilingual optimization and coordinated digital shelf management across countries added complexity. The brand required a proactive, tech-driven solution that could provide real-time insights and enable their teams to effectively increase product visibility on Amazon while aligning with their global digital commerce vision.

Key Solutions

The-Client

Actowiz Solutions implemented a multi-layered solution tailored to the client’s needs, with a strong focus on improving CPG product visibility on Amazon across all target markets. Using AI-powered Amazon analytics, Actowiz developed a customized data intelligence dashboard integrating product performance metrics, keyword rank tracking, and digital shelf signals across regions. The solution supported comprehensive assortment planning , helping the brand align product offerings with regional demand signals and competitor benchmarks. Advanced competitor monitoring on Amazon enabled the client to respond rapidly to rival promotions, price shifts, and keyword targeting tactics. Actowiz’s proprietary modules offered visibility into variations in search visibility, enabling content teams to optimize titles, bullet points, and backend keywords per market. This strategy improved CPG brand marketplace visibility while aligning with the broader goals of improving global listing consistency and reach. Through continuous insights, the brand could test, validate, and refine its digital shelf efforts, boosting its CPG product visibility on Amazon significantly over a six-month period.

Client Testimonial

“Actowiz Solutions helped us turn fragmented digital insights into a powerful competitive advantage. Their deep expertise in Consumer Brands and marketplace analytics enabled us to scale our Amazon growth strategy globally with confidence. Their platform-driven approach is now central to how we measure and act on performance.”

— Director of Global eCommerce Strategy

Conclusion

By leveraging Actowiz Solutions’ deep domain knowledge and scalable data infrastructure, the client successfully transformed its CPG brand Amazon strategy to achieve consistent growth and improved digital shelf prominence. The blend of retail intelligence for Amazon, real-time analytics, and strategic market alignment allowed the brand to adapt swiftly to regional dynamics while strengthening global presence. The integration of CPG Private Label Data Insights and automated competitor tracking brought clarity and control to a once-chaotic process. Most importantly, the client was able to boost CPG product visibility on Amazon and accelerate cross-border CPG Amazon sales growth with measurable impact. This case showcases how advanced data-driven solutions are critical to success in the evolving CPG eCommerce landscape.

From Raw Data to Real-Time Decisions

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Scrape → Structure → Analyze → Visualize
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Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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