When we visit a supermarket, we see thousands of products however we only purchase from the well-known brands, which we are using, and products, which get our maximum attention.
Companies make products more attractive on both online and offline platforms with the same product placement procedure. You have to make the product noticeable in such a way that customers stop scrolling after looking at your products! Users should get the image as well as the heading is given appealing sufficient to open a product page as well as read what’s given inside.
Your Products Need Quality Content – Always!
Putting products on several e-commerce sites might provide you an extensive reach, however, might not be sufficient for the products to get “visible”. Writing quality blog content or shorter videos on numerous themes might help you get a broader reach! You can participate in different activities like:
- Discuss topics associated with your services or products delivered.
- Share a product comparison with competitors.
- Talking about the USPs of products or feature star products.
For instance, a company, which wants to sell healthy packed food without any secret ingredients as well as chemicals will post blogs associated to:
- Preservatives and chemicals, which add taste, flavors, as well as shelf life to the food products
- Products, which are known as natural within the market
- Sugar substitutes in packed food as well as if they are healthy
- The real amount of “raw products” compared to additional flavors in general food items.
Your Design Should Be Easy to Recall
When searching for the product on websites like Amazon, you can get results like:
Products Having Complete Details:Products having multiple product images as well as packaging having a video that talks about how to utilize the products, goes far to create multi-channel branding on digital platforms.
Products Having Lesser Details: Items having one or no images, or with unclear product descriptions – generally ranks lower as users can’t recognize the product.
Clearer videos and images wherever you sell your products could have a great impact on how quickly they go from the racks. Even unbranded products having great images get higher sales on all e-commerce sites.
Clear Product Headings & Descriptions Rocks!
Whenever users visit any product page, straight after images, they read the heading as well as the description. Here, one example is given here of a product given on Amazon to find out how both descriptions and headings can increase your product sales.
The heading here indicates how to keep things nominal and yet express many points. Therefore, what does this heading express?
- This is a men’s shirt.
- It comes with slim fittings.
- This is for casual occasions.
As the color might have been added also, it could make the heading extremely crowded!
Normally, the product heading is followed by some bullet points stating important details about the product. These are normally placed beside the images. We can observe that a few very vital product attributes are given like a size chart, color, material, as well as important guidelines about buying. Normally, the points cover a huge range of attributes as well as should be sufficient for anybody to decide the purchase.
The headings, as well as the product data combination in the given example, show how much could be carried to users.
Answer the FAQs
It is common for both e-commerce websites like Flipkart or Amazon that allow customers to ask questions and comments on the website. Answering these questions helps provide the details to a bigger crowd. You can see that top-rated products having heading and description given have answered 416 questions– the number, which you would rarely see as well as those efforts from this seller have paid off!
Get Honest Consumer Reviews
You can study from feedback and reviews as well as keep updating the products or services but despite great reviews, you will also need honest reviews. Websites having fake reviews are easy to find out now. Getting balanced reviews from different customers helps new users to discover how well the product fits the requirement at a particular price point. Well-rounded and honest reviews that cover numerous bases of products can get exponential effects on visibility…therefore increasing sales!
The finest way of increasing visibility is by sales. The more people buy your products, the more would new buyers’ faith increases. For starting the sales in the initial phases, many points given here will assist in getting better visibility. Just listen to your customers, read their complaints about related products, and decide upon the quantity and size options, which would fit the user’s base most. Know the desired price points and you would get increased product visibility!
