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Data aggregation is a procedure of data collection to present that in summary form. Then this data is used to manage statistical analysis and assist company executives in making well-informed decisions about price settings, marketing strategies, and structuring operations. Data aggregation is usually done on a large scale using software programs recognized as data aggregators. They spread the company's data to publishing sites like review sites, social media platforms, and search engines. Data analysts and scientists are the most frequent users of data aggregation software and data aggregation tools.