Start Your Project with Us

Whatever your project size is, we will handle it well with all the standards fulfilled! We are here to give 100% satisfaction.

  • Any feature, you ask, we develop
  • 24x7 support worldwide
  • Real-time performance dashboard
  • Complete transparency
  • Dedicated account manager
  • Customized solutions to fulfill data scraping goals
Careers

For job seekers, please visit our Career Page or send your resume to hr@actowizsolutions.com.

How-Can-You-Win-Customers-By-Using-Product-Intelligence.jpg

Markets have become volatile, and the majority of products have limited opportunities. Businesses must improve design and engineering to develop the characteristics and personalization their clients want. From a vast selection and free shipping to imaginative new shopping experiences, clients today have many options.

In this fierce time, Product Intelligence drastically increases product popularity or takes your customers to you.

Product Intelligence Meaning

Intelligent-Pricing.jpg

In a product-led era, companies having the finest product experiences win. Product Intelligence is a procedure of collecting and analyzing data on how people experience products.

Product Intelligence is much more than collecting product information for sales. Companies have to develop a 360° understanding of their whole product portfolio – description, availability, tags, promotions, specifications, ratings, attributes, and facets; by tracking, evaluating, and getting insights from the metrics’ retailers could get a complete understanding about the required information to lead the competition.

How Important Is the Product Intelligence?

How-Important-Is-the-Product-Intelligence.jpg

1. Scope Your Competition

Real-time competitive intelligence helps you recognize gaps in the retail procedure and give insights about better performances and well- informed decisions. This knowledge is impractical if you don’t understand how to use it in real-time.

When will competitors’ products become out of stock? Which customers’ products will do the best during the sales season? Is the competitor’s range mix much better than yours, or contrarywise? Addressing all these questions will help you compete with your rivals.

2. Innovations and Improvements

While looking at the competition, ensuring that all gets well in the backyard is sensible. To bear a competitive benefit, today’s companies must develop a deeper understanding of all products and their lifecycle in the portfolio.

[Amazon’s intelligent shopping cart - The Dash Cart - a great example of shopping innovation]

Finding an endwise view of every product with its movement in the value chain will assist you in collecting important product or procedure information. By providing details about product performances back to business, companies could enhance operations, improve product designs, and increase customer engagement.

Accepting product intelligence in the value chain significantly decreases manufacturing costs, design costs, lost revenue, and indirect channel costs. Companies that have included intelligence in the product lifecycle report enhanced brand engagement, product adoption, and superior safety compliance. Improved inventory intelligence assists retailers in the prevention of loss.

3. Intelligent Pricing

Product intelligence assists business owners in making the most important decision: How to price products correctly!

Product Intelligence assists retailers in making well-informed product price decisions. Understanding the dynamic pricing powers in the market is essential to increase sales. Too much focus on providing economical products may come at the expense of distinguishing products from competitors.

The takeaway is to understand the whole thing about how the products are offered in the market: discounts offered, price volatility, where a product is provided, stock accessibility, etc. It is essential to know the attributes that drive product value.

4. Distinguishing Product Details

Distinguishing-Product-Details.jpg

Make product details your discriminator! Your products are expected to collect huge sales when they turn out on the customer’s search. Although how you structure product information will help customers find you more quickly. This fundamentally involves optimization of the navigation system, category structure, and searches so that people can easily find you from input queries.

5. Superior Product Experience

An essential part of product intelligence includes understanding the performances of products on different platforms or channels. The technology-savvy customer might shop using a tablet, smartphone, or laptop.

Apple is ahead in the competition through data collection about when, how, and where products like tablets, computers, smartphones, and wearables got used. These details are leveraged to regulate which new features need to be added, or how they get operated could be tweaked to provide the most logical and comfortable user experience.

A retailer must understand the main metrics essential across different digital platforms for making online shopping an excellent customer experience. Having a business, you should know how the products get placed across various channels.

For instance, if customers abandon your products after adding them to the cart, investigate if it lacks suitable descriptions, images, reviews, or specifications. Product intelligence can give actionable insights to increase your brand's digital image.

How to Provide Successful Product Intelligence Solutions?

1. Product Research

How-Important-Is-the-Product-Intelligence.jpg

Product market research is essential to know what exactly the customers are looking for. You can collect consumer feedback on products currently accessible in the market using online reviews and ratings. These details will be closely examined to study whether every product fails, exceeds, or meets customers’ expectations.

Product research resources get a complete understanding of design data, service data, manufacturing and test data, distribution metrics, and marketing metrics of products to drive quicker innovation. Product research gives insights from answering questions like when to concentrate your efforts on the market, debuting new generations about the product, and stopping previous lines.

2. Product Tracking

Product-Tracking.jpg

Studying what carries success is a practical approach to product intelligence. For that, your products would get monitored to recognize their lifecycle better. You can find profitable niches by decoding the real- time data obtained using monitoring.

You can identify trending products by observing search signals, product reviews, social media signals, and competitors’ data. It helps you recognize and move inventories where the demands are the maximum.

Product tracking assists in exploring product opportunities and getting insights about product performances. It addresses concerns like if the products are best suited to the market or if they understand optimal returns.

3. Products’ Competitor Analysis

Products-Competitor-Analysis.jpg

Competitor analysis is an impeccably ethical and legitimate strategy to advance your business. The first step of competitor analysis is understanding the competitive landscape and identifying whether you are directly, indirectly, perceived, or aspirational competitors. Track them by analyzing their sales tactics and strategies.

Carefully research and observe competitors' best products and top sellers and recognize their essential product metrics, including total units sold daily, revenue, and more.

4. Product’s Keywords Tracking

Product-Keywords-Tracking.jpg

Following keywords expands product visibility and uncovers newer opportunities by identifying important keywords at which your competitors rank higher. With competitor analysis, businesses can better understand rankings for various keywords of competitors.

You can use product keyword tracking to monitor your product ranking and the position of targeted keywords. It will assist you in identifying the finest working keywords driving customers towards your product.

Conclusion

Product intelligence is a fantastic tool to have to get a competitive advantage. In case you want to solve a product puzzle through adoption of product intelligence, Actowiz Solutions is ready to help! Contact us at Actowiz Solutions, your prominent data service provider!

You can also reach us for all your mobile app scraping and web scraping service requirements.

RECENT BLOGS

View More

What is Data Parsing and How Can You Parse Data from JSON Using Python?

This blog explains data parsing and demonstrates how to parse JSON data in Python using the json library with examples.

How to Scrape E-Commerce Store Data – A Comprehensive Guide

A detailed guide on scraping e-commerce store data, covering techniques, tools, and best practices for comprehensive data extraction.

RESEARCH AND REPORTS

View More

Actowiz Solutions Growth Report

Actowiz Solutions: Empowering Growth Through Innovative Solutions. Discover our latest achievements and milestones in our growth report.

Analysis of Trulia Housing Data

Comprehensive research report analyzing trends and insights from Trulia housing data for informed decision-making in real estate.

Case Studies

View More

Case Study - Revolutionizing Medical Price Comparison with Actowiz Solutions

Revolutionizing healthcare with Actowiz Solutions' advanced medical data scraping and price comparison, ensuring transparency and cost savings for patients.

Case Study - Empowering Price Integrity with Actowiz Solutions' MAP Monitoring Tools

This case study shows how Actowiz Solutions' tools facilitated proactive MAP violation prevention, safeguarding ABC Electronics' brand reputation and value.

Infographics

View More

Maximize Growth with Price Sensitivity and Price Matching in 2024

Maximize growth in 2024 with insights on price sensitivity, price matching, price scraping, and effective pricing data collection techniques.

Unleash the power of e-commerce data scraping

Leverage the power of e-commerce data scraping to access valuable insights for informed decisions and strategic growth. Maximize your competitive advantage by unlocking crucial information and staying ahead in the dynamic world of online commerce.