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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

Retail competitiveness in the U.S. now hinges on real-time visibility into product pricing, availability, and delivery logistics across platforms like Walmart, Target, Amazon Fresh, and Shipt. With fragmented data across platforms and cities, building a centralized intelligence system has become a key priority for brands and retail analytics teams.

To address this, Actowiz Solutions developed a comprehensive Q-Commerce Intelligence Dashboard, leveraging multiple APIs and scraping technologies to unify retail data into one powerful view across all major U.S. platforms.

Client Objective

  • Centralize product availability, pricing, and delivery time metrics from 4 major U.S. platforms.
  • Provide SKU-level tracking across 100 ZIP codes.
  • Enable historical benchmarking and real-time insights.
  • Integrate alerts and export features for marketing, logistics, and pricing teams.

Core Challenges

The-Client
  • Different APIs had different authentication and rate limits.
  • Delivery ETAs varied by store, inventory, and distance.
  • Inconsistent SKU naming conventions across retailers.
  • Real-time scraping risked platform throttling.

Actowiz Solutions’ Approach

The-Client
1. Multi-Platform API & Scraping Integration:

Actowiz integrated a hybrid approach:

  • Walmart API for store-level data and delivery windows
  • Target Public API for inventory and pricing by ZIP
  • Amazon Fresh via scraping with dynamic proxy rotation
  • Shipt via mobile API decryption and geo-specific product tracking
2. Data Normalization Engine:
  • Implemented SKU unification logic using NLP and regex mapping.
  • Standardized categories like Beverages, Snacks, Household, etc.
  • Resolved units and pack-size discrepancies (e.g., 12oz vs. 355ml)
3. Dashboard Infrastructure:
  • Built with React + Power BI embedded
  • Backed by a Python-Flask REST API
  • Real-time refresh every 3 hours
  • Enabled drill-downs by city, platform, category, and SKU

Sample Dashboard View (Delivered)

SKU ZIP Code Walmart Price Target Price Amazon Fresh ETA (mins) In Stock %
Coke 12-pack 12oz 30301 $6.49 $6.99 $7.25 45 92%
Charmin Ultra 6-roll 60601 $8.99 $9.25 $9.49 30 85%
Ben & Jerry’s 473ml 90210 $4.99 $5.25 $5.45 60 78%

Key Dashboard Features

The-Client
  • 🔄 Auto-refresh every 3 hours
  • 📍 ZIP code and platform filter
  • 📦 Stock availability by SKU and location
  • ⏱️ Delivery ETA heatmaps
  • 📉 Historical price trend graphs
  • 📊 Daily, weekly, and custom date exports
  • 📬 Slack/email alerts for pricing or stock anomalies

Business Impact

The-Client
🔹 360-Degree Retail Visibility
  • The client now had a unified view of Q-commerce metrics across 100+ ZIPs and 4 platforms.
🔹 Operational Time Savings
  • Over 40 man-hours/week saved via dashboard-based reporting.
🔹 Optimized Promotions
  • Marketing teams used dashboard inputs to geo-target campaigns based on pricing and availability.
🔹 SKU Rationalization
  • Analytics led to a reduction of redundant SKUs by 12% across platforms.

Technology Stack

  • Languages: Python, JavaScript
  • Frameworks: Flask (API), React (Frontend)
  • Databases: PostgreSQL, Redis, MongoDB
  • Visualization: Power BI Embedded, Looker Studio
  • Scraping Tools: Selenium, Puppeteer, Requests + ProxyMesh
  • Hosting: AWS (EC2, Lambda, S3), Vercel

Why Actowiz Solutions?

  • 🔍 Proven Q-Commerce data extraction and integration
  • ⚙️ End-to-end delivery: API access, dashboard build, and maintenance
  • 🕒 Real-time performance and alert triggers
  • 🧩 Flexible integration with BI tools and internal CRMs

Client Testimonial

“This dashboard changed the way we manage pricing and availability. It’s now our go-to system for strategic retail decisions.”

— Head of Commerce Analytics, National FMCG Retailer

Next Steps

  • Add loyalty pricing and membership-based discount scraping (Walmart+ and Amazon Prime)
  • Integrate product review tracking to correlate visibility with consumer feedback
  • Deploy AI to recommend price adjustments based on competitor actions

Conclusion

In a world driven by instant delivery and localized competition, Actowiz Solutions’ Q-Commerce Intelligence Dashboard provides U.S. retailers with unmatched visibility into every SKU, city, and platform. Whether it's optimizing prices, identifying stock risks, or planning regional campaigns, this centralized platform transforms how modern retailers operate.