Start Your Project with Us

Whatever your project size is, we will handle it well with all the standards fulfilled! We are here to give 100% satisfaction.

  • Any feature, you ask, we develop
  • 24x7 support worldwide
  • Real-time performance dashboard
  • Complete transparency
  • Dedicated account manager
  • Customized solutions to fulfill data scraping goals

For job seekers, please visit our Career Page or send your resume to


Market Analysis of Premier US Retail Giants: Macy's vs. Kohl's

Actowiz Solutions extensively compared two major departmental stores in the United States: Macy's and Kohl's. Both retailers have a significant offline presence and are rapidly expanding their online operations. The report delves into their pricing, assortment, and product availability strategies, along with an in-depth examination of category movement, including out-of-stock (OOS) figures and top trending styles. The analysis provides insights into the merchandise strategies of both competitors, highlighting their similarities, strengths, and weaknesses. Moreover, the report presents detailed information on pricing, discounts, and the availability of in-stock and out-of-stock items across key attributes and sub-categories.

Research Methodology

The data used in this report is sourced from Actowiz Solutions' retail analytics portal, which employs real time data powered by their original similarity engine, exclusive AI algorithms, and innovative scrapers. This cutting-edge technology ensures an exceptional matching accuracy of over 99%. Actowiz Solutions conducts daily crawls of Kohl's and Macy's, as well as numerous other retailers and brands to produce highly precise, real market data. While their clients have access to a wealth of data points through custom dashboards, a SaaS portal, or plug-and-play APIs, this analysis covers only a limited set of data points. It is important to note that this report alone does not fully represent the extensive capabilities of Actowiz Solutions' intelligence-gathering tools.

The focus of this report is to comprehend the disparities between Macy's and Kohl's from a broader perspective. Specifically, it aims to explore how each retailer navigates the challenging fashion category and attains success in this fiercely competitive industry.

A High-Level Comparison: Kohl’s vs. Macy’s & Key Takeaways

Both Kohl's and Macy's emphasize the apparel category strongly, as evidenced by the substantial volume of products they offer in this segment. This strategic focus underscores the category's importance, as it is a significant revenue stream for both retailers.


Pricing & Discounts


Macy's median discount falls short in comparison to Kohl's, resulting in Kohl's offering more competitive prices.


While Macy's exhibits a notably higher overall average price than Kohl's, the median price reveals that the disparity is less substantial than it might initially appear. This suggests that Macy's offers certain premium, high-priced products that Kohl's does not have, which contributes to the higher average price at Macy's.

Out-of-stock Pricing

Macy's maintains a slightly higher in-stock median price, which remains consistent compared to its overall median price. The same applies to Kohl's, with its in-stock median price aligning with its overall median price.


Macy's and Kohl's experience lower median prices and higher median discounts for their overall out-of-stock products. These more attractive discounts and lower prices often indicate high sales velocity, which can lead to stockouts. Brands that offer such competitive prices could enhance their inventory management by closely monitoring the sales velocity to avoid stockouts and maintain optimal product availability.

Topmost Categories


Macy's and Kohl's allocate a significant portion of their products to the apparel category. Notably, the T-shirts and Tops category boasts the highest number of SKUs on both retailers' websites.


Macy's and Kohl's exhibit a noticeable difference in their median pricing. For Macy's, the apparel segment follows a similar pattern to its average, with lower median-priced and higher median-discounted products being out-of-stock. This suggests a higher sales velocity for low-priced (and highly discounted) apparel, resulting in subsequent stockouts.


Final Outcomes

Despite Macy's having approximately 25% more products than Kohl's, both retailers employ similar strategies to compete in the market. While their distribution of products in the fashion category is similar, the differentiation lies in how they focus on specific fashion subcategories.

Both retailers strongly prefer the t-shirts and tops subcategory, but Kohl's displays a more aggressive product distribution within this segment than Macy's. The data indicates that higher discounts and lower prices directly correlate with stockouts, possibly due to the increased sales velocity for these products.

For more information, contact Actowiz Solutions now! You can also reach us for all your web scraping service, mobile app scraping and instant data scraper requirements.


View More

Top Amazon Scraping APIs 2024 – For Better Data Extraction and Analysis

Discover the top Amazon scraping APIs of 2024 for enhanced data extraction and analysis, boosting your ecommerce insights.

Location Intelligence Web Scraping in 2024 – Get Better Data Insights

Leverage location intelligence web scraping in 2024 to gain valuable geographic insights, optimize operations, and enhance decision-making for business success.


View More

Review Analysis of McDonald’s in Orlando - A Comparative Study with Burger King

Analyzing McDonald’s reviews in Orlando alongside Burger King to uncover customer preferences and satisfaction trends.

Actowiz Solutions Growth Report

Actowiz Solutions: Empowering Growth Through Innovative Solutions. Discover our latest achievements and milestones in our growth report.

Case Studies

View More

Case Study - Revolutionizing Medical Price Comparison with Actowiz Solutions

Revolutionizing healthcare with Actowiz Solutions' advanced medical data scraping and price comparison, ensuring transparency and cost savings for patients.

Case Study - Empowering Price Integrity with Actowiz Solutions' MAP Monitoring Tools

This case study shows how Actowiz Solutions' tools facilitated proactive MAP violation prevention, safeguarding ABC Electronics' brand reputation and value.


View More

Maximize Growth with Price Sensitivity and Price Matching in 2024

Maximize growth in 2024 with insights on price sensitivity, price matching, price scraping, and effective pricing data collection techniques.

Unleash the power of e-commerce data scraping

Leverage the power of e-commerce data scraping to access valuable insights for informed decisions and strategic growth. Maximize your competitive advantage by unlocking crucial information and staying ahead in the dynamic world of online commerce.