The Great Indian Festival 2022 has finally arrived, overlapping with Flipkarts Big Billion Day Sale. Flipkarts sale came on 16-21 October, whereas Amazons (in India) began on October 17.
It is expected that Amazon and Flipkart will have reached $3.5 billion in sales within only four days! The sales have exceeded all the estimates made for this year. On the final day of the Sale, Flipkart expected to get ten times growth compared to the 2021 Big Billion Day sale. We at Actowiz Solutions have carefully analyzed the discounts offered across common categories to observe if customers got better discounts and deals.
We analyzed the best 500 products in categories like electronics, Fashion – men & women, Amazon devices, personal care, grocery, and baby products. The prices on products across this sale point were related to pre-sale pricing to recognize the discount trends across popular brands and categories.
We segmented all the products that we were pursuing in the subsequent:
Type 1: These products got either valued similarly or were reduced on sales in comparison to pre-sale
Type 2: These products got either loved again or an observed price increase in sales in comparison to pre-sale
Type 3: These products saw both pricing increase & decrease during the sales in comparison to pre-sale
Type 4: These products whose pricing sustained to be similar even during this sale
Flipkart offered exceptional deals to its customers for categories we have looked at in the Big Billion Day sale associated with Amazon. Flipkart has reduced 54% of products during this sale, while Amazon offers a 26% discount.
Along with more reduced products, Flipkart has also provided extra discounts compared to Amazon.
Amazon has provided a 13.2% extra discount; most of the average discounting could be accredited to 33.8% discounts on all Amazon devices. This increased the price for 16% of products during this sale period, whereas Flipkart has hiked the prices by 6%. 56% of the products sold on Amazon have continued to be sold at similar prices even during this sale.
Premium-ness depends on the accurate prices of products before any sale event. It was divided into lower, medium, and higher premium-ness levels, indicating high selling prices.
With Amazon devices, grocery-cooking, electronics, and baby products prerequisites, Amazon exhibited a direct association between extra discounts and premium-ness as Flipkart didn't look to follow any particular patterns regarding product premium-ness.
Flipkart provided the highest discount for premium-based products in the Fashion category in comparison to the rest.
We have looked at many famous brands in categories to come at brands sold at maximum discounts. These brands looked a minimum of 20 times in the top 500 rankings we have considered.
Philips, Samsung, Acer, Bajaj, Asus, and Lenovo, known brands in both Amazon and Flipkart in the electronics segment, were getting sold at a much deeper discount on Flipkart (nearly double) in comparison to Amazon.
A brand called Avita was enormously popular under a sub-category of laptops on Flipkart and was experiential to get a maximum discount during this sale.
In the Fashion category, Titan was the maximum sold brand, having 53.9% extra discount, but merely 4%, as well as 2% of products, provided discounting in the mens and womens fashion correspondingly. Reebok in mens Fashion and Puma, Sonata, and Fastrack in womens wear on Flipkart with discounts across nearly all products.
For the BayCare segment, Hasbro gaming at Flipkart had the maximum extra discount, trailed by Funskool. All these brands had over 85% of the products discounted.
Johnsons was shared on Flipkart and Amazon and was provided at a higher discount on Amazon in comparison to Flipkart. Though, 31% of products were cut-rate vs. 72% on Flipkart.
We have looked at all top 200 ranks in every sub-category to restrict the most prominent brands across this sale time.
A laptop sub-category had different brands holding most products in all categories and sub-categories. It is detected both in Flipkart and Amazon, in which brands like HP, Asus, and Lenovo have over 33% of the initial 200 products.
Brands like Boat and Redmi on Amazon, OPPO, and Realme on Flipkart dominated the "Mobile" category. All these brands happen at least 24% in the top 200 rankings.
There are different ways to analyze this. To start with, the collective sales of Amazon and Flipkart during this festive time in India reported over 90% of gross sales of the e-commerce industry. This amounts to 55% of year-on-year progress. Digging further, we observe Flipkarts offerings were much more aggressive.
Flipkart reduced 56.8% of different products at an overall discount of 15%. In contrast, Amazon maintained its typical watchful approach to ignoring, having merely 28.4% of products, with available discounts at 12.8%.
As we have observed, there are different ways to see this; what looks to show up from the two players is the customer. In the end, the consumer has purchased more, suggesting that the condition returns to a resemblance of routine. Getting by numbers, Flipkart looks to have won this round undoubtedly.
So, Flipkart has won in sales numbers; however, the real winner is the 'consumer.'
✨ "1000+ Projects Delivered Globally"
⭐ "Rated 4.9/5 on Google & G2"
🔒 "Your data is secure with us. NDA available."
💬 "Average Response Time: Under 12 hours"
Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.
Industry:
Coffee / Beverage / D2C
Result
2x Faster
Smarter product targeting
Operations Manager, Beanly Coffee
✓ Competitive insights from multiple platforms
Industry:
Real Estate
Result
2x Faster
Real-time RERA insights for 20+ states
Data Analyst, Aditya Birla Group
✓ Boosted data acquisition speed by 3×
Industry:
Organic Grocery / FMCG
Result
Improved
competitive benchmarking
Product Manager, 24Mantra Organic
✓ Real-time SKU-level tracking
Industry:
Quick Commerce
Result
2x Faster
Inventory Decisions
Aarav Shah, Senior Data Analyst, Mensa Brands
✓ 28% product availability accuracy
✓ Reduced OOS by 34% in 3 weeks
Industry:
Quick Commerce
Result
3x Faster
improvement in operational efficiency
Business Development Lead,Organic Tattva
✓ Weekly competitor pricing feeds
Industry:
Beverage / D2C
Result
Faster
Trend Detection
Marketing Director, Sleepyowl Coffee
Boosted marketing responsiveness
Industry:
Quick Commerce
Result
Enhanced
stock tracking across SKUs
Growth Analyst, TheBakersDozen.in
✓ Improved rank visibility of top products
Real results from real businesses using Actowiz Solutions
In Stock
₹524
Price Drop + 12 min
in 6 hrs across Lel.6
Price
Drop −12 thr
Improved inventory
visibility & planning
Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.
✔ Scraped Data: Price Insights Top-selling SKUs
"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"
✔ Scraped Data, SKU availability, delivery time
With hourly price monitoring, we aligned promotions with competitors, drove 17%
✔ Scraped Data, SKU availability, delivery time
"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"
✔ Scraped Data, SKU availability, delivery time
Actionable Blogs, Real Case Studies, and Visual Data Stories -All in One Place
Unlock Navratri E-Commerce Sale Data Insights to explore Amazon, Flipkart, and Myntra festive offers in 2025 with discounts ranging from 50–70%.
Discover how Navratri Mega Sale Price Tracking helped a brand optimize discounts, monitor competitors, and achieve 30% higher sales during the festive season.
Explore Historical Navratri Sales Data from 2020–2025 to track discounts, flash sales, and consumer trends across Amazon, Flipkart, and Myntra
Unlock Navratri E-Commerce Sale Data Insights to explore Amazon, Flipkart, and Myntra festive offers in 2025 with discounts ranging from 50–70%.
Extract e-commerce and retail SKU prices from Dubai markets with 98% accuracy. Actowiz Solutions enables real-time UAE price monitoring.
Explore Web Scraping DiDi Rider App Data in Mexico to uncover insights from 2.8M monthly users, market trends, pricing patterns, and mobility analytics.
Discover how Navratri Mega Sale Price Tracking helped a brand optimize discounts, monitor competitors, and achieve 30% higher sales during the festive season.
Discover how the Liquor Data Scraping API in Australia delivers 15% faster insights from 50+ online liquor stores, boosting pricing and inventory decisions.
Discover how McDonald's Store Locations Dataset From USA helps analyze market expansion, optimize site selection, and drive smarter business decisions.
Explore Historical Navratri Sales Data from 2020–2025 to track discounts, flash sales, and consumer trends across Amazon, Flipkart, and Myntra.
Explore Myntra vs Ajio Navratri discount scraping insights for 2025—compare festive fashion offers, flash sales, and 2x shopper growth trends.
Get insights on the USA travel data scraping market Report in 2025, covering key trends, top tools, and opportunities shaping travel analytics and planning.
