Introduction
As Korean consumers become more brand-savvy and price-conscious, foreign retailers entering the market must get one thing right: localized pricing.
A London-based fashion retailer sought to expand to Korea via Coupang and local distributors but lacked visibility into:
- How similar SKUs were priced locally
- What Korean blogs said about UK brands
- Which discount strategies appealed most
They partnered with Actowiz Solutions to build a price benchmarking framework using:
- Daily Coupang price + promo scraping
- Naver blog sentiment + SEO tracking
- A custom dashboard comparing UK and Korea retail pricing
The Challenge
1. Global Pricing Misalignment
The brand’s product prices in Korea were 20–30% higher than competitor listings, making them uncompetitive on Coupang.
2. Lack of Cultural-Sentiment Data
UK-based campaigns didn’t resonate. Product descriptions ignored local trends, fabric preferences, and seasonal cues seen in Korean fashion blogs.
3. Missed Promo Windows
They failed to time flash sales with peak interest moments visible on Naver blogs or Q&A forums.
Actowiz Solutions’ Approach
We built a 3-phase benchmarking and localization solution:
Step 1: Coupang Pricing & Review Scraping
Actowiz monitored 150+ competitor SKUs in categories like:
- Summer casualwear
- Office fashion (셔츠, 블레이저)
- Eco-friendly fabrics
Captured fields included:
- Daily base price
- Promo/discount %
- Number of reviews
- Star rating
- Keywords used in reviews
Sample Coupang Scraped Data:
| Product |
Price (KRW) |
Discount |
Rating |
Reviews |
Tags |
| Linen Blazer (K Brand) |
₩89,000 |
10% OFF |
4.6 |
1,204 |
#여름자켓, #린넨블레이저 |
| UK Brand Blazer |
₩129,000 |
- |
4.2 |
421 |
#영국브랜드, #수입패션 |
Step 2: Naver Blog & SEO Trend Scraping
We tracked:
- Keywords like “런던 브랜드”, “수입 패션”, “영국 의류 추천”
- Blog post sentiment, hashtags, fabric mentions
- Seasonal color/style preference from influencers
Sample Naver Blog Data:
| Date |
Blog Title |
Sentiment |
Keywords |
Fabric Mentions |
| 2025-05-10 |
“런던 브랜드 자켓 완전 내 스타일” |
Positive |
영국 패션, 수입자켓 |
린넨, 코튼 |
| 2025-05-12 |
“가격대가 좀 있어요. 할인 기다릴게요” |
Neutral |
가격비교, 세일예상 |
폴리에스터 |
Step 3: UK vs Korea Price Positioning Dashboard
We integrated scraped data to produce:
Key Findings Snapshot
Graph 1: UK Retail Price vs Coupang Competitor Price
27% average premium pre-launch
Adjusted to ≤8% after Actowiz benchmarking
Graph 2: Naver Keyword Spike vs Review Volume Surge
Top keyword “린넨자켓 추천” aligned with 3-day review spike post campaign
Client Testimonial
“We stopped guessing what price to charge in Korea. With Actowiz, we could benchmark, localize, and launch with confidence—and actual demand.”
— Director, APAC Expansion, UK Fashion Brand
Conclusion
Cross-border fashion retail requires more than translations—it demands data-driven alignment across SEO, sentiment, and pricing.
Actowiz Solutions helped this UK retailer transform raw Korean web data into actionable pricing, content, and campaign insights—bridging the gap between British branding and Korean buying habits.
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