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Case-Study-AI-in-Competitive-Intelligence-Talabat-Mart-vs-Carrefour-UAE

Introduction

As the UAE's grocery delivery market booms, competition between platforms like Talabat Mart and Carrefour UAE has intensified. With both platforms offering overlapping SKUs, dynamic pricing, flash discounts, and varying product availability, FMCG brands need real-time insights to optimize pricing, promotions, and stocking strategies.

Actowiz Solutions deployed a powerful AI-powered web scraping and data analytics engine that enables brands and distributors to monitor hyperlocal pricing, availability, and promotional intelligence across both Talabat Mart and Carrefour-updated in near real-time.

Client Objectives

  • Compare SKU pricing and discount trends across both platforms
  • Track availability and stock status city-wise (Dubai, Abu Dhabi, Sharjah)
  • Monitor hourly price shifts, flash deals, and daily promotions
  • Enable AI-based alerts for competitor price drops
  • Optimize market positioning based on real-time retail data

Challenges Faced

The-Client
  • Prices for the same SKU differed significantly by city and platform
  • Promotions often launched at different times across platforms
  • Manual tracking was slow, inconsistent, and error-prone
  • SKU naming conventions were inconsistent across platforms
  • No historical intelligence on discounting frequency or stockouts

Actowiz’s AI-Powered Approach

The-Client
1. Real-Time Web Scraping Engine

Actowiz designed two dedicated scraping modules:

  • Talabat Mart UAE Scraper – Scraped product name, brand, pack size, price, discount, availability, and city
  • Carrefour UAE Scraper – Extracted similar fields while mapping branded SKUs with Actowiz’s product normalization engine
2. Data Points Captured
Field Description
Product Name Mapped across platforms using ML techniques
Brand Standardized for comparison
Price (AED) Regular and promotional pricing captured
Discount (%) Calculated from MRP to offer price
Stock Availability In stock, out of stock, low stock
City/Region Dubai, Abu Dhabi, Sharjah, Ajman
Timestamp Collected every 30–60 minutes
3. Sample Data: Talabat Mart vs Carrefour UAE
Date Platform City SKU Price Discount Availability
2025-06-14 Talabat Mart Dubai Al Ain Water 1.5L x6 8.95 10% In Stock
2025-06-14 Carrefour Dubai Al Ain Water 1.5L x6 7.75 20% In Stock
2025-06-14 Talabat Mart Abu Dhabi Al Ain Water 1.5L x6 9.25 5% In Stock
2025-06-14 Carrefour Abu Dhabi Al Ain Water 1.5L x6 7.50 22% Out of Stock

Insight: Carrefour undercut Talabat’s price by 1.45 AED in both cities and ran more aggressive discounts—but suffered a stockout in Abu Dhabi, missing orders.

4. AI Models for Competitive Intelligence

Actowiz deployed the following AI/ML models:

  • Price Comparison Engine – Normalized and matched SKU prices across platforms
  • Discount Frequency Model – Predicted likelihood of future discounts by SKU
  • Availability Alert Model – Tracked sudden stockouts or replenishments by city
  • Promo Detection – Identified recurring campaign patterns (e.g., weekends, holidays)

Key Features of the Actowiz Dashboard

Feature Description
City-Wise Price Heatmaps Visualize real-time pricing trends across platforms
SKU-Level Comparison Charts Price vs. availability comparison for each product
Discount Prediction Timeline Shows historical discounting behavior and next likely campaign
Real-Time Alerts Notifies of price drops or stockouts in competitor platforms
Exportable APIs & Reports JSON APIs and Excel export for integration with internal BI tools

Impact Delivered in 60 Days

Key Performance Metrics:
Metric Before Actowiz After Actowiz
Manual Price Checks Weekly Hourly
SKU-Level Price Accuracy 40–50% 93.2%
Promotion Campaign ROI Unmeasured +27% uplift
Brand Reaction Time to Competitors 24+ hrs <1 hour
SKU Mapping Consistency Low >95% matched

Insights Unlocked

  • Talabat Mart discounted bakery and snacks more aggressively on weekdays
  • Carrefour focused price drops around weekends and UAE National Day
  • Private-label products (e.g., Carrefour Water) showed consistently lower prices but limited delivery radius
  • Stockouts in Talabat Mart’s beverages category during peak heat hours led to lost orders—Actowiz alerted brands ahead

Client Testimonial

“Actowiz’s AI scrapers didn’t just give us price data—they gave us market clarity. We now react faster to Talabat’s moves and optimize our promotions city-wise.”

— Regional Category Head, FMCG Brand UAE

Expansion Plan

  • Track LuLu Hypermarket Online, Noon Daily, and Amazon.ae for UAE
  • Integrate Arabic language support for SKU labels and analytics
  • Predict promo triggers based on past pricing behavior and weather data
  • Build WhatsApp alerts for sales teams by SKU and region

Conclusion

Real-time competitive intelligence is no longer optional in UAE’s digital grocery war. With AI-powered scraping and smart analytics from Actowiz Solutions, FMCG brands gain the agility to make pricing, stocking, and campaign decisions with confidence.

Whether it’s Talabat Mart or Carrefour, data-driven market monitoring ensures you win the shelf war—digital or otherwise.