Introduction
As the UAE's grocery delivery market booms, competition between platforms like Talabat Mart and Carrefour UAE has intensified. With both platforms offering overlapping SKUs, dynamic pricing, flash discounts, and varying product availability, FMCG brands need real-time insights to optimize pricing, promotions, and stocking strategies.
Actowiz Solutions deployed a powerful AI-powered web scraping and data analytics engine that enables brands and distributors to monitor hyperlocal pricing, availability, and promotional intelligence across both Talabat Mart and Carrefour-updated in near real-time.
Actowiz’s AI-Powered Approach
1. Real-Time Web Scraping Engine
Actowiz designed two dedicated scraping modules:
- Talabat Mart UAE Scraper – Scraped product name, brand, pack size, price, discount, availability, and city
- Carrefour UAE Scraper – Extracted similar fields while mapping branded SKUs with Actowiz’s product normalization engine
2. Data Points Captured
| Field |
Description |
| Product Name |
Mapped across platforms using ML techniques |
| Brand |
Standardized for comparison |
| Price (AED) |
Regular and promotional pricing captured |
| Discount (%) |
Calculated from MRP to offer price |
| Stock Availability |
In stock, out of stock, low stock |
| City/Region |
Dubai, Abu Dhabi, Sharjah, Ajman |
| Timestamp |
Collected every 30–60 minutes |
3. Sample Data: Talabat Mart vs Carrefour UAE
| Date |
Platform |
City |
SKU |
Price |
Discount |
Availability |
| 2025-06-14 |
Talabat Mart |
Dubai |
Al Ain Water 1.5L x6 |
8.95 |
10% |
In Stock |
| 2025-06-14 |
Carrefour |
Dubai |
Al Ain Water 1.5L x6 |
7.75 |
20% |
In Stock |
| 2025-06-14 |
Talabat Mart |
Abu Dhabi |
Al Ain Water 1.5L x6 |
9.25 |
5% |
In Stock |
| 2025-06-14 |
Carrefour |
Abu Dhabi |
Al Ain Water 1.5L x6 |
7.50 |
22% |
Out of Stock |
Insight: Carrefour undercut Talabat’s price by 1.45 AED in both cities and ran more aggressive discounts—but suffered a stockout in Abu Dhabi, missing orders.
4. AI Models for Competitive Intelligence
Actowiz deployed the following AI/ML models:
- Price Comparison Engine – Normalized and matched SKU prices across platforms
- Discount Frequency Model – Predicted likelihood of future discounts by SKU
- Availability Alert Model – Tracked sudden stockouts or replenishments by city
- Promo Detection – Identified recurring campaign patterns (e.g., weekends, holidays)
Client Testimonial
“Actowiz’s AI scrapers didn’t just give us price data—they gave us market clarity. We now react faster to Talabat’s moves and optimize our promotions city-wise.”
— Regional Category Head, FMCG Brand UAE
Conclusion
Real-time competitive intelligence is no longer optional in UAE’s digital grocery war. With AI-powered scraping and smart analytics from Actowiz Solutions, FMCG brands gain the agility to make pricing, stocking, and campaign decisions with confidence.
Whether it’s Talabat Mart or Carrefour, data-driven market monitoring ensures you win the shelf war—digital or otherwise.
