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  • K-Beauty Market Intelligence: Naver & Coupang Data for Turkey

K-Beauty Market Intelligence: How Naver & Coupang Data Shaped a Turkish Importer’s Product Strategy

See how Actowiz Solutions used Naver & Coupang data to identify trending K-Beauty SKUs, prices, and stock insights for the Turkish cosmetics market.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

The-Client

The K-Beauty industry continues to be one of the fastest-growing global beauty segments, with Korean skincare and cosmetics brands dominating demand across Asia, Europe, and the Middle East.

For Turkish importers and distributors, the challenge isn’t just spotting popular Korean products — it’s identifying the right SKUs before they go viral and securing them for the Turkish market ahead of competitors.

Actowiz Solutions delivers real-time Korean e-commerce intelligence from leading platforms such as:

  • Naver Shopping – Korea’s largest shopping search engine.
  • Coupang – the country’s top online marketplace.
  • StyleKorean – specialized K-beauty seller.
  • SSG.COM – premium e-commerce retailer.
  • Olive Young Online – Korea’s leading beauty retail chain.

Business Challenge

The-Client
Importer objectives:
  • 1. Spot trending SKUs early new launches and viral products.
  • 2. Get SKU-level sales performance to predict market potential.
  • 3. Track retail prices & historical changes for better negotiations.
  • 4. Monitor stock movement to assess demand velocity.
  • 5. Compile competitor bestseller lists for category benchmarking.
  • 6. Receive daily or weekly updates in Excel/CSV or via API.

The main difficulty? Korean platforms do not provide this data openly. Manual checks were too slow, language barriers caused delays, and K-beauty trends shift rapidly.

Actowiz Solutions’ Approach

Actowiz Solutions built a custom Korean E-Commerce Data Intelligence Framework covering:

Platform Coverage
  • Naver Shopping — search rankings, bestseller lists.
  • Coupang — sales volume estimates, prices, ratings, reviews.
  • StyleKorean & SSG.COM — bundles, discounts, promotions.
  • Olive Young Online — store stock levels, category leaders.
Data Points Extracted
  • Product Details: Name, brand, SKU, category, description, ingredients.
  • Pricing Data: Current price, original price, discounts, price history.
  • Stock Status: In-stock/out-of-stock flags, stock changes over time.
  • Performance Metrics: Estimated units sold, revenue estimates.
  • Customer Sentiment: Ratings, review counts, sentiment keywords.
  • Promotional Info: Coupons, bundle offers, flash deals.
Update Frequency
  • Daily for fast-moving viral items.
  • Weekly for category-level summaries and competitor rankings.

Data Pipeline & Delivery

1. Automated Crawling with Anti-Blocking
  • Korean IP proxies to avoid geo-restrictions.
  • Captcha bypass for Naver & Coupang.
2. Data Structuring & Translation
  • Product names translated from Korean to English/Turkish.
  • Unified SKU mapping across platforms.
3. Price History Tracking
  • Daily snapshots for discount trend analysis.
4. Flexible Delivery Formats
  • API integration for live dashboards.
  • CSV/Excel for offline decision-making.

Sample Extracted Data

Platform Product Name Brand Price (KRW) Discount Rating Reviews Stock Status Coupon Est. Sales/Wk
Naver Shopping Green Tea Seed Serum 80ml Innisfree 29,000 15% 4.8 12,340 In Stock 5% off 3,200 units
Coupang SoonJung 2x Barrier Intensive Cream 60ml Etude House 16,500 10% 4.7 8,750 In Stock N/A 2,950 units
Olive Young Propolis Light Ampoule 30ml COSRX 22,000 20% 4.9 15,020 Low Stock Free Mask 4,100 units
StyleKorean Snail Mucin Power Essence 100ml COSRX 21,000 25% 4.8 9,850 In Stock Free Shipping 3,700 units
SSG.COM Vitamin C Brightening Serum 50ml Tiam 19,500 5% 4.6 5,210 In Stock 2+1 Offer 2,450 units

Insights Delivered

1. Top-Selling SKUs by Category
  • Serums: COSRX Propolis Light Ampoule
  • Moisturizers: Etude House SoonJung Cream
  • Cleansers: Innisfree Green Tea Foam Cleanser
  • Masks: Mediheal Tea Tree Sheet Mask
2. Viral Trend Detection
  • A Centella Asiatica Calming Serum saw a 320% weekly sales jump after influencer promotion.
3. Price Behavior Patterns
  • Naver Shopping showed mid-week 5–10% flash sales.
  • Coupang offered weekend price drops.
4. Stock Alerts
  • Olive Young exclusive bundles sold out in 36 hours, signaling urgency for orders.
5. Promotion Effectiveness
  • Free gifts boosted sales by 15–20% more than percentage discounts.

Business Impact

Faster Product Selection

A curated list of 25 high-potential SKUs was prepared in under a month.

Competitive Advantage

Trend alerts allowed purchase orders weeks ahead of competition.

Negotiation Leverage

Historical price data strengthened supplier negotiations.

Optimized Stock Management

Stock velocity tracking improved reorder planning.

Why Actowiz Solutions?

  • Full Korean Market Coverage – Naver, Coupang, StyleKorean, SSG.COM, Olive Young.
  • High-Frequency Updates – daily & weekly.
  • Language & Data Normalization – clean, ready-to-use outputs.
  • Proven Anti-Blocking Technology – uninterrupted scraping.
  • Seamless Delivery – API, Excel, CSV formats.

Conclusion

K-beauty market intelligence is no longer optional for global distributors. With Actowiz Solutions’ data-driven insights, importers can identify the right SKUs, negotiate better pricing, and time their market entry for maximum impact.

This structured, real-time intelligence turns fragmented Korean e-commerce data into actionable strategies that directly impact profitability and market share.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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