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GeoIp2\Model\City Object ( [raw:protected] => Array ( [city] => Array ( [geoname_id] => 4509177 [names] => Array ( [de] => Columbus [en] => Columbus [es] => Columbus [fr] => Columbus [ja] => コロンバス [pt-BR] => Columbus [ru] => Колумбус [zh-CN] => 哥伦布 ) ) [continent] => Array ( [code] => NA [geoname_id] => 6255149 [names] => Array ( [de] => Nordamerika [en] => North America [es] => Norteamérica [fr] => Amérique du Nord [ja] => 北アメリカ [pt-BR] => América do Norte [ru] => Северная Америка [zh-CN] => 北美洲 ) ) [country] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [location] => Array ( [accuracy_radius] => 20 [latitude] => 39.9625 [longitude] => -83.0061 [metro_code] => 535 [time_zone] => America/New_York ) [postal] => Array ( [code] => 43215 ) [registered_country] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [subdivisions] => Array ( [0] => Array ( [geoname_id] => 5165418 [iso_code] => OH [names] => Array ( [de] => Ohio [en] => Ohio [es] => Ohio [fr] => Ohio [ja] => オハイオ州 [pt-BR] => Ohio [ru] => Огайо [zh-CN] => 俄亥俄州 ) ) ) [traits] => Array ( [ip_address] => 216.73.216.126 [prefix_len] => 22 ) ) [continent:protected] => GeoIp2\Record\Continent Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [code] => NA [geoname_id] => 6255149 [names] => Array ( [de] => Nordamerika [en] => North America [es] => Norteamérica [fr] => Amérique du Nord [ja] => 北アメリカ [pt-BR] => América do Norte [ru] => Северная Америка [zh-CN] => 北美洲 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => code [1] => geonameId [2] => names ) ) [country:protected] => GeoIp2\Record\Country Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names ) ) [locales:protected] => Array ( [0] => en ) [maxmind:protected] => GeoIp2\Record\MaxMind Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( ) [validAttributes:protected] => Array ( [0] => queriesRemaining ) ) [registeredCountry:protected] => GeoIp2\Record\Country Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 6252001 [iso_code] => US [names] => Array ( [de] => USA [en] => United States [es] => Estados Unidos [fr] => États Unis [ja] => アメリカ [pt-BR] => EUA [ru] => США [zh-CN] => 美国 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names ) ) [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isInEuropeanUnion [3] => isoCode [4] => names [5] => type ) ) [traits:protected] => GeoIp2\Record\Traits Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [ip_address] => 216.73.216.126 [prefix_len] => 22 [network] => 216.73.216.0/22 ) [validAttributes:protected] => Array ( [0] => autonomousSystemNumber [1] => autonomousSystemOrganization [2] => connectionType [3] => domain [4] => ipAddress [5] => isAnonymous [6] => isAnonymousProxy [7] => isAnonymousVpn [8] => isHostingProvider [9] => isLegitimateProxy [10] => isp [11] => isPublicProxy [12] => isResidentialProxy [13] => isSatelliteProvider [14] => isTorExitNode [15] => mobileCountryCode [16] => mobileNetworkCode [17] => network [18] => organization [19] => staticIpScore [20] => userCount [21] => userType ) ) [city:protected] => GeoIp2\Record\City Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 4509177 [names] => Array ( [de] => Columbus [en] => Columbus [es] => Columbus [fr] => Columbus [ja] => コロンバス [pt-BR] => Columbus [ru] => Колумбус [zh-CN] => 哥伦布 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => names ) ) [location:protected] => GeoIp2\Record\Location Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [accuracy_radius] => 20 [latitude] => 39.9625 [longitude] => -83.0061 [metro_code] => 535 [time_zone] => America/New_York ) [validAttributes:protected] => Array ( [0] => averageIncome [1] => accuracyRadius [2] => latitude [3] => longitude [4] => metroCode [5] => populationDensity [6] => postalCode [7] => postalConfidence [8] => timeZone ) ) [postal:protected] => GeoIp2\Record\Postal Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [code] => 43215 ) [validAttributes:protected] => Array ( [0] => code [1] => confidence ) ) [subdivisions:protected] => Array ( [0] => GeoIp2\Record\Subdivision Object ( [record:GeoIp2\Record\AbstractRecord:private] => Array ( [geoname_id] => 5165418 [iso_code] => OH [names] => Array ( [de] => Ohio [en] => Ohio [es] => Ohio [fr] => Ohio [ja] => オハイオ州 [pt-BR] => Ohio [ru] => Огайо [zh-CN] => 俄亥俄州 ) ) [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array ( [0] => en ) [validAttributes:protected] => Array ( [0] => confidence [1] => geonameId [2] => isoCode [3] => names ) ) ) )
country : United States
city : Columbus
US
Array ( [as_domain] => amazon.com [as_name] => Amazon.com, Inc. [asn] => AS16509 [continent] => North America [continent_code] => NA [country] => United States [country_code] => US )
This year, Easter egg hunts provided a new challenge for families due to soaring chocolate and candy prices. The spike is because of cocoa deficit, worsened by crop diseases and climate change affecting West African farms, which supply over 68% of the world's total cocoa.
This "cocoa crisis" has tripled cocoa prices, impacting confectioners like Hershey's and Cadbury. To sustain profit margins, these iconic brands consider adjusting prices, as Easter ranks among the top three candy-purchasing occasions.
Despite cocoa shortages and inflation, the National Confectioners Association predicts U.S. Easter candy sales to match or exceed last year's $5.2 billion, driven more by price hikes than increased sales volume.
At Actowiz Solutions, our ongoing analysis of retail pricing trends, including Easter candy pricing, provides valuable insights for brand strategy and retail pricing optimization.
Our comprehensive study analyzed a diverse range of 3,000 products sourced from major U.S. retailers, including Amazon, Giant Eagle, Kroger, and Target. We compared price trajectories over the past 15 months to average prices in January 2023. Our analysis focused on two crucial price points: the selling price, reflecting the final cost to consumers after discounts, and the Manufacturer's Suggested Retail Price (MSRP) set by brands. This research offers valuable insights into Easter candy pricing trends, retail pricing trends, and brand strategy through retail price analytics and historical pricing analytics.
Our analysis reveals a consistent uptrend in the average selling price, driven largely by retailer decisions, throughout 2023. By December, prices peaked at 15.2% above January 2023 figures. As of March 2024, coinciding with Easter, selling prices are approximately 9% higher compared to the previous year's start.
Simultaneously, the Manufacturer's Suggested Retail Price (MSRP) has shown a consistent upward trajectory, driven by rising cocoa expenses. Brands have adapted their suggested prices accordingly, with the current MSRP approximately 7% higher than its January 2023 level, peaking at a 7.1% increase by December 2023. This underscores the direct impact of escalating cocoa costs on product pricing strategies, as revealed by retail pricing insights and analytics.
Over the last 14 months, chocolate-based candies have seen notably steeper price hikes compared to their non-chocolate counterparts.
Selling prices for chocolate items surged by 14.6%, contrasting sharply with the modest 3.9% increase seen in non-chocolate candies.
This surge was especially pronounced during the Christmas shopping season in response to increased demand, before experiencing a temporary dip in February.
The scarcity of cocoa, along with increasing expenses for packaging and transportation, has led both brands and retailers to pass on these additional costs to consumers. This phenomenon drives the unique pricing patterns seen across the candy market, with chocolate products facing the greatest impact from these cost pressures.
In our analysis, we conducted a detailed examination to pinpoint the retailers and brands offering the most enticing prices for Easter-themed confections, such as Chocolate Bunnies, Eggs, and Easter-themed gift packs.
Among the retailers we monitored, Kroger stood out as the leader, offering a remarkable 18% discount on Easter candies. Following closely behind, Giant Eagle boasted a substantial 13% average markdown. Meanwhile, Amazon and Target offered more conservative promotional discounts at 11% and 9%, respectively.
Kroger is actively ensuring consumers have access to attractively priced Easter treats by keeping its doors open throughout the Easter weekend. Featuring discounted items like Brach’s jelly beans, Russell Stover chocolate bunnies, Reese’s eggs, and assorted bags of popular candies from Twix, Starburst, Snickers, etc. Additionally, Kroger enhances its value proposition through gift card offers and exclusive Easter deals for loyalty program members.
On the brand side, Starburst by Mars Wrigley offers the steepest discount of 23%. Cadbury, under Mondelez, follows closely with a 20% discount on its mini eggs and other Easter treats, an increase from last year's 15%. Ferrero Rocher makes a notable pricing move with an average 18% markdown on its Easter selections, including chocolate bunny and squirrel figures.
This year, Peeps, the cherished marshmallow candies by Just Born are offered at a 17% discount, slightly below the 22% discount seen in 2023. This decline may be attributed to the impact of increasing sugar costs, given their sugar and corn composition.
Other notable brands, such as M&M's and the premium Swiss chocolatier Lindt, have increased their average Easter discounts to 17% this year, up from 12% and 10% respectively last year. This demonstrates a competitive pricing strategy aimed at delighting consumers this Easter season.
In the current challenging retail environment, both retailers and brands face the imperative of remaining profitable and competitive amidst inflationary pressures. To navigate these challenges effectively, several strategic approaches can be adopted:
Confectioners must prioritize using these strategies to effectively handle the challenges given by the increase in cocoa prices. Concentrating on bundle offerings, optimizing pricing strategies as per competitive intelligence, incentivizing bulk purchases, and thoughtfully adjusting product sizes will be crucial. By remaining vigilant of Easter candy pricing trends, retail pricing trends, and utilizing retail pricing insights and analytics, retailers and brands can sustain competitiveness and profitability in a dynamic market environment.
For further details, contact us to speak with an expert from Actowiz Solutions today! You can also reach us for all your mobile app scraping, instant data scraper and web scraping service requirements.
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Industry:
Coffee / Beverage / D2C
Result
2x Faster
Smarter product targeting
“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”
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Real Estate
Real-time RERA insights for 20+ states
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Organic Grocery / FMCG
Improved
competitive benchmarking
“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”
Product Manager, 24Mantra Organic
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Quick Commerce
Inventory Decisions
“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”
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3x Faster
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Business Development Lead,Organic Tattva
✓ Weekly competitor pricing feeds
Beverage / D2C
Faster
Trend Detection
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Marketing Director, Sleepyowl Coffee
Boosted marketing responsiveness
Enhanced
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“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”
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Real results from real businesses using Actowiz Solutions
In Stock₹524
Price Drop + 12 minin 6 hrs across Lel.6
Price Drop −12 thr
Improved inventoryvisibility & planning
Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.
✔ Scraped Data: Price Insights Top-selling SKUs
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✔ Scraped Data, SKU availability, delivery time
With hourly price monitoring, we aligned promotions with competitors, drove 17%
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