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Actowiz Solutions delivers hyperlocal grocery pricing intelligence using Walmart, Shipt & Target APIs to track zip code-level insights across U.S. cities.
Grocery pricing in the United States isn’t uniform—it varies by city, neighborhood, and even ZIP code. This variability directly impacts FMCG brands that aim to stay competitively priced across all channels.
Actowiz Solutions partnered with a leading food & beverage company in the U.S. to develop a hyperlocal pricing intelligence system that aggregates data using Walmart, Shipt, and Target APIs. The goal: identify pricing gaps, avoid regional mismatches, and enable dynamic price adjustments at the zip code level.
Used NLP-based fuzzy matching to unify SKUs with slight name or size differences, e.g.:
Generated daily comparative analytics like:
SKU | ZIP Code | Walmart Price | Target Price | Shipt Price | Avg Price | Variance % |
---|---|---|---|---|---|---|
Lay's Classic 8oz | 10001 | $3.89 | $4.19 | $4.45 | $4.18 | 14.4% |
Tropicana Orange 52oz | 90210 | $5.25 | $5.00 | $5.75 | $5.33 | 13.9% |
Cheerios Cereal 12oz | 60601 | $3.49 | $3.79 | $4.05 | $3.77 | 15.6% |
"Actowiz Solutions gave us the visibility we never had before. Our teams now react to market changes in hours, not weeks."
— VP of Revenue Strategy, Grocery Client USA
Hyperlocal grocery pricing is no longer a guessing game. With Actowiz Solutions' data infrastructure and U.S.-focused grocery API integrations, brands can take control of pricing strategy ZIP code by ZIP code. This leads to improved competitiveness, better ROI on promotions, and data-driven marketing at its best.