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Actowiz Solutions helped Washington brands use hyper-local Amazon price scraping to benchmark competitors and optimize pricing in real time for retail success.
Operating in the same state as Amazon’s headquarters, Washington-based brands face immense pressure to compete with dynamic pricing, same-day delivery, and aggressive promotions.
The client faced two main issues
This blind spot was costing the brand thousands in lost Buy Box opportunities and was affecting their price positioning across King and Snohomish counties.
Actowiz Solutions deployed a hyper-local web scraping strategy focused on hourly data extraction and competitive benchmarking from:
The solution collected data for:
| Parameter | Source | Example Value |
|---|---|---|
| ASIN / SKU | Amazon | B08ZXY1299 |
| Product Title | All | Smart Thermostat v4 |
| Current Price | Amazon | $79.99 |
| Previous Price | Amazon | $89.99 |
| Seller Name | Amazon | Amazon.com / 3P Seller |
| ZIP Code Tracked | Simulated | 98101 (Downtown Seattle) |
| Delivery Time | Amazon | Same-Day |
| Price Change Flag | Calculated | Decrease (-11.1%) |
| Competitor Price | Walmart | $76.49 |
| Buy Box Status | Amazon | Amazon Holds Buy Box |
Local ZIP Codes Tracked
Problem: Losing Buy Box due to undercutting by local resellers in Redmond and Bellevue.
Solution by Actowiz:
Result:
Buy Box retention improved by 41% in Bellevue ZIPs (98004/98005), and average revenue from Amazon increased 18.6% in 45 days.
Client Goal: Launch 3 new smart accessories with optimized regional pricing.
Actowiz Action:
Result:
Launch campaign adjusted pricing dynamically by ZIP. Conversion rates improved by 22%, and customer support tickets related to pricing fairness dropped by 37%.
| SKU ID | ZIP Code | Amazon Price | Walmart Price | Competitor Price | Buy Box Status |
|---|---|---|---|---|---|
| TMO-XL-1299 | 98101 | $84.99 | $82.49 | $81.99 | Lost |
| TMO-XL-1299 | 98004 | $79.99 | $79.99 | $77.99 | Held |
| TMO-XL-1299 | 98052 | $76.99 | $78.49 | $78.49 | Won |
| Feature | Benefit |
|---|---|
| Hourly Price Tracking | Real-time competitor reaction and agility |
| ZIP Code-Based Monitoring | Local insights for regional pricing strategies |
| Multi-Seller Visibility | Identifies 1P vs 3P pricing patterns |
| Real-Time Alerts | Immediate notification on undercutting or Buy Box loss |
| Historical Price Trends | Enables promotion timing and benchmarking |
| API & Dashboard Delivery | Seamless integration into BI, CRM, and ERP tools |
Unlike standalone Amazon tracking, Actowiz integrated Walmart local inventory and pricing for head-to-head benchmarking. This helped:
With Actowiz, marketing and pricing teams could:
“We’re operating in Amazon’s backyard, so the margin for error is thin. Actowiz gave us a clear view of pricing battles happening ZIP code by ZIP code—and that changed everything.”
— Director of Pricing Strategy, SmartTech WA
Actowiz ensures data privacy and ethical practices:
| Metric | Before Actowiz | After (60 Days) |
|---|---|---|
| Buy Box Retention Rate | 46% | 67% |
| Pricing Conversion Rate | 12% | 19.5% |
| Competitor Undercutting Detection Time | 6–8 hours | 1 hour |
| Local Ad Conversion (ZIP-targeted) | 3.8% | 6.5% |
| Regional Launch Accuracy (SKUs) | — | 89% |
For Washington-based retail and tech brands, the future of competitive pricing is hyper-local and real-time. With Amazon and Walmart adapting pricing hourly, regional decision-making can no longer rely on stale, national-level averages.
Actowiz Solutions empowers brands in Seattle and beyond to see, act, and lead faster, using localized pricing intelligence that mirrors how customers shop—by ZIP code, by hour, and by platform.