WHITEPAPER

Rising Inflation Drives Growth in Private Label Market Share

Please find how inflation boosts private label market share growth as consumers choose for budget-friendly options, reshaping the retail landscape.

Download Whitepaper

Note: You’ll receive it via email shortly after submitting the form.

Key Highlights

The evolving landscape of consumer preferences, rapid digitalization, and a heightened focus on affordability are defining trends highlighted by industry leaders in the current era. Moving forward, retailers must concentrate on various operational facets, including sourcing, product design, quality assurance, brand management, marketing, and consumer insights. It's crucial to address any capability gaps to ensure consumer loyalty remains with private label brands, mainly as they engage with new audiences.

In 2022, private-label brands gained prominence and increased market reach due to their availability and affordability, amidst prolonged economic uncertainty. Our analysis discovered that eight out of the top ten brands with the most SKUs across all grocery retailer websites were private-label goods. This highlights consumers' preference for private-label brands and a significant shift in their preferences.

U.S. retailers typically offered over 4,200 private label products online, with a penetration rate exceeding 12%.
Private label products accounted for 5 out of the top 14 grocery categories.
Private label brands dominated 8 out of the top 10 positions for brands with the highest number of SKUs.
The pantry category boasted the highest number of private label SKUs, totaling over 7,300 and comprising 16.7% of the total SKU count.
Private label presence was least pronounced in the alcohol and beverages (7.1%) and beauty and personal care (7.3%) categories

DOWNLOAD REPORT

Real Results from Real Clients

Hear It Directly from Our Clients

Watch how businesses like yours are using Actowiz data to drive growth.

▶

1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

▶

2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

Iulen Ibanez

CEO / Datacy.es

▶

1:30

★★★★★

"What impressed me most was the speed — we went from requirement to production data in under 48 hours. The API integration was seamless and the support team is always responsive."

Febbin Chacko

-Fin, Small Business Owner

4.8/5 Average Rating

50+ Video Testimonials

92% Client Retention

50+ Countries Served

Why Global Leaders Trust Actowiz

Backed by automation, data volume, and enterprise-grade scale — we help businesses from startups to Fortune 500s extract competitive insights across the USA, UK, UAE, and beyond.

Years of Experience

Proven track record delivering enterprise-grade web scraping and data intelligence solutions.

4,000+

Projects Delivered

Serving startups to Fortune 500 companies across 50+ countries worldwide.

200+

In-House Experts

Dedicated engineers across scrapers, AI/ML models, APIs, and data quality assurance.

9.2M

Automated Workflows

Running weekly across eCommerce, Quick Commerce, Travel, Real Estate, and Food industries.

270+ TB

Data Transferred

Real-time and batch data scraping at massive scale, across industries globally.

380M+

Pages Crawled Weekly

Scaled infrastructure for comprehensive global data coverage with 99% accuracy.

AI Solutions Engineered
for Your Needs

→

LLM-Powered Attribute Extraction: High-precision product matching using large language models for accurate data classification.

→

Advanced Computer Vision: Fine-grained object detection for precise product classification using text and image embeddings.

→

GPT-Based Analytics Layer: Natural language query-based reporting and visualization for business intelligence.

→

Human-in-the-Loop AI: Continuous feedback loop to improve AI model accuracy over time.

Product Matching

Attribute Tagging

Content Optimization

Sentiment Analysis

Prompt-Based Reporting

Connect the Dots Across
Your Retail Ecosystem

We partner with agencies, system integrators, and technology platforms to deliver end-to-end solutions across the retail and digital shelf ecosystem.

Analytics Services

Ad Tech

Price Optimization

Business Consulting

System Integration

Market Research

Become a Partner →

Our perks are irreplaceable

Time Zone Flexibility

Benefit from the ease of collaboration with Actowiz Solutions, as our team is aligned with your preferred time zone, ensuring smooth communication and timely delivery.

Clear Communication

Our team focuses on clear, transparent communication to ensure that every project is aligned with your goals and that you’re always informed of progress.

Uncompromising Quality

Actowiz Solutions adheres to the highest global standards of development, delivering exceptional solutions that consistently exceed industry expectations