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Case Study: Review Sentiment Analysis to Predict Product Performance Across E-Commerce Platforms

Actowiz Solutions analyzed Amazon, Walmart, and Target reviews using NLP to predict product trends and consumer satisfaction across U.S. eCommerce platforms.

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Real-Time Regional Insights with Customizable E-commerce Dashboards

Introduction

Product reviews reflect real consumer experiences and strongly influence future purchases. Platforms like Amazon, Walmart, and Target provide thousands of reviews daily—yet few brands leverage this data for predictive product planning and trend forecasting.

A U.S.-based CPG brand collaborated with Actowiz Solutions to deploy a review sentiment analysis engine across multiple platforms, using customer language to predict satisfaction, identify feature gaps, and prioritize product improvements.

Objectives

The-Client
  • Collect and analyze reviews for 200+ SKUs across Amazon, Walmart, and Target.
  • Classify review sentiment (positive/negative/neutral) using NLP.
  • Detect recurring product complaints, praise themes, and usage patterns.
  • Predict product performance trends by category and geography.

Challenges

The-Client
  • Reviews differ in language style, length, and slang across platforms.
  • Some platforms mask or batch-review data requiring deeper parsing.
  • Sentiment polarity often doesn’t match star ratings (e.g., 4-star but negative text).

Actowiz Solutions’ Approach

The-Client
1. Multi-Platform Review Extraction:
  • Scraped review data using dynamic parsing from:
    • Amazon product pages (verified & non-verified)
    • Walmart reviews API
    • Target web scraper with star-wise filters
2. NLP-Based Sentiment Engine:
  • Pre-processed text using tokenization, lemmatization, and stop-word removal.
  • Used VADER and TextBlob, along with custom-trained LSTM model.
  • Scored reviews as:
    • 🟢 Positive
    • 🟠 Neutral
    • 🔴 Negative
3. Theme Clustering:
  • Extracted keywords and common phrases (e.g., “leaks,” “great flavor,” “too small”).
  • Clustered sentiments around key product attributes

Sample Output

Platform SKU Rating Sentiment Key Phrase Volume
Amazon Protein Bar A 4.5 🟢 Positive "great taste" 1,124
Walmart Detergent X 3.9 🔴 Negative "leaked in package" 328
Target Cereal B 4.1 🟠 Neutral "too sweet" 211

Key Results

The-Client
🔹 87% Sentiment Match Accuracy
  • Validated against manual annotations across sample datasets.
🔹 Identified 32 Repeating Complaint Clusters
  • Across packaging, size, formulation, and delivery speed.
🔹 Actionable Insights Shared Weekly
  • Direct feedback loops to product and CX teams.
🔹 Category-Level Sentiment Trends Unlocked
  • Tracked improvement or decline in sentiment over time.

Dashboards Delivered

The-Client
  • Sentiment Heatmap by SKU & Platform
  • Complaint Frequency Tracker
  • Top Positive & Negative Keywords Table
  • Geo-based Review Theme Clustering

Technology Stack

The-Client
  • Languages: Python, R
  • Libraries: NLTK, VADER, TensorFlow, Scikit-learn
  • Data Sources: Amazon, Walmart, Target
  • Storage: MongoDB, PostgreSQL
  • Visualization: Looker Studio, Power BI

Why Actowiz Solutions?

The-Client
  • 💬 Deep NLP + retail expertise
  • 🤔 AI-backed sentiment clustering at scale
  • 📈 Product performance insights from real consumers
  • ✅ Used by brand, CX, and R&D teams simultaneously

Client Testimonial

“Actowiz turned review noise into insights. Now we prioritize product changes based on what real customers are saying—not just star ratings.”

— Head of Product Innovation, U.S. CPG Brand

Next Steps

The-Client
  • Integrate review videos/images into sentiment context
  • Link sentiment to return rates and product improvements
  • Build AI chatbot that summarizes reviews per SKU for internal use

Conclusion

Review sentiment is more than customer feedback—it’s product intelligence. Actowiz Solutions transformed thousands of fragmented reviews into strategic insights, helping brands align better with customer expectations, boost product satisfaction, and stay ahead of competition.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & palniring

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price inights Top-slling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Relail Partner)

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actow's helped us reduce out of ststack incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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