Introduction
In today’s competitive Q-Commerce ecosystem, brand visibility is as critical as
pricing or promotions. With platforms like Blinkit (India), Talabat Mart (UAE), Flink (Germany),
GoPuff (UK), and FairPrice (Singapore), brands must ensure that their products are being
seen—not just stocked.
Actowiz Solutions developed an AI-powered analytics system that extracts real-time
Q-Commerce data across geographies, generating brand visibility reports that track how often,
how prominently, and how competitively each brand appears across platforms.
Actowiz’s AI-Powered Data Approach
1. Real-Time Scraping Across Platforms
Actowiz extracted data from:
- Blinkit (India) – Product tiles, carousel positions, keyword-based search
results
- Talabat Mart (UAE) – Homepage banners, product category listings
- Flink & Gorillas (Germany) – Search visibility by SKU and category
- GoPuff (UK) – Brand banners, discount placements
- FairPrice (Singapore) – Brand filters, sponsored product placements
2. Key Data Points Captured
| Platform |
City |
Brand |
SKU Count |
Search Rank |
Promo Slot |
Homepage Banner |
| Blinkit |
Delhi |
Surf Excel |
8 |
3rd |
Yes |
No |
| Talabat Mart |
Dubai |
Nestlé |
12 |
2nd |
No |
Yes |
| GoPuff |
London |
Doritos |
5 |
5th |
Yes |
Yes |
| FairPrice |
Singapore |
Alpro |
6 |
1st |
Yes |
No |
Insight: Nestlé had great banner visibility in Dubai but low
search rank in Singapore.
3. AI Models and Analytics Deployed
- Computer Vision (OCR + Layout Detection) – To read banner, ad
tile, and promo image metadata
- Named Entity Recognition (NER) – To identify and normalize
brand names across listings
- Ranking Models – To calculate average brand position by
keyword and time
- Share of Shelf Algorithms – To compute percentage share of
visible SKUs within categories
- Geo-Clustered Insights – To identify region-specific gaps in
brand presence
Multi-Country Monitoring Coverage
Actowiz’s visibility reports covered 5 major regions:
India – Blinkit, Zepto, Instamart
- Tracked in: Mumbai, Delhi, Bangalore, Hyderabad
- Focus: FMCG, snacks, hygiene, milk, personal care
Germany – Flink, Gorillas
- Tracked in: Berlin, Munich, Frankfurt
- Focus: Dairy, beverages, baby products, organics
United Kingdom – GoPuff
- Tracked in: London, Manchester, Birmingham
- Focus: Alcohol, snacks, bakery, household
Singapore – FairPrice Online
- Tracked in: Tampines, Jurong, Central, East Coast
- Focus: Fresh food, supplements, beverages
UAE – Talabat Mart, Carrefour Online
- Tracked in: Dubai, Abu Dhabi, Sharjah
- Focus: Imported brands, dairy, condiments
Client Testimonial
“Actowiz helped us turn our blind spots into growth plans. Their brand visibility reports across Blinkit, GoPuff, and Talabat gave us clarity, action, and ROI.”
– Global Q-Commerce Manager, Leading FMCG Brand
Conclusion
In Q-Commerce, if your brand isn’t seen—it isn’t sold. Visibility isn’t just about listings; it’s about real-time positioning, placement, and promotion.
Actowiz Solutions provides multi-country, AI-powered visibility reports that empower marketing and sales teams with data to act on—instantly and precisely.
From London to Mumbai, from banners to buy buttons—visibility starts with Actowiz.
