Start Your Project with Us

Whatever your project size is, we will handle it well with all the standards fulfilled! We are here to give 100% satisfaction.

  • Any feature, you ask, we develop
  • 24x7 support worldwide
  • Real-time performance dashboard
  • Complete transparency
  • Dedicated account manager
  • Customized solutions to fulfill data scraping goals
Careers

For job seekers, please visit our Career Page or send your resume to hr@actowizsolutions.com

  • Home
  • Work
  • Real-Time Brand Visibility via Q-Commerce Data – Actowiz

Case Study: Actowiz Solutions – AI-Driven Brand Visibility Reports from Real-Time Q-Commerce Data (Multi-Country)

Actowiz Solutions tracks brand visibility across Q-Commerce platforms globally using AI. Analyze SKU positioning, share of shelf, and promotion frequency in real time.

Download Case Studies

✓ Valid
Case-Study-Actowiz-Solutions-–-AI-Driven-Brand-Visibility-Reports-from-Real-Time-Q-Commerce-Data

Introduction

In today’s competitive Q-Commerce ecosystem, brand visibility is as critical as pricing or promotions. With platforms like Blinkit (India), Talabat Mart (UAE), Flink (Germany), GoPuff (UK), and FairPrice (Singapore), brands must ensure that their products are being seen—not just stocked.

Actowiz Solutions developed an AI-powered analytics system that extracts real-time Q-Commerce data across geographies, generating brand visibility reports that track how often, how prominently, and how competitively each brand appears across platforms.

Client Objectives

  • Monitor SKU visibility and ranking across Q-Commerce platforms in multiple countries
  • Track share of digital shelf (SOS) vs. competitors at a regional and category level
  • Measure frequency and placement of brand promotions or banners
  • Analyze visibility gaps across cities, time slots, and app placements
  • Deliver insights to improve brand recall, activation campaigns, and search presence

Challenges Faced

Challenges-Faced
  • Data formats varied across platforms and countries
  • Real-time updates required scraping every 15–30 minutes for accuracy
  • SKU naming conventions, categories, and visibility layouts were inconsistent
  • No unified view of brand presence across Q-Commerce regions
  • Brand search rankings changed dynamically based on time, demand, and inventory

Actowiz’s AI-Powered Data Approach

Actowiz’s-AI-Powered-Data-Approach
1. Real-Time Scraping Across Platforms

Actowiz extracted data from:

  • Blinkit (India) – Product tiles, carousel positions, keyword-based search results
  • Talabat Mart (UAE) – Homepage banners, product category listings
  • Flink & Gorillas (Germany) – Search visibility by SKU and category
  • GoPuff (UK) – Brand banners, discount placements
  • FairPrice (Singapore) – Brand filters, sponsored product placements
2. Key Data Points Captured
Platform City Brand SKU Count Search Rank Promo Slot Homepage Banner
Blinkit Delhi Surf Excel 8 3rd Yes No
Talabat Mart Dubai Nestlé 12 2nd No Yes
GoPuff London Doritos 5 5th Yes Yes
FairPrice Singapore Alpro 6 1st Yes No

Insight: Nestlé had great banner visibility in Dubai but low search rank in Singapore.

3. AI Models and Analytics Deployed
  • Computer Vision (OCR + Layout Detection) – To read banner, ad tile, and promo image metadata
  • Named Entity Recognition (NER) – To identify and normalize brand names across listings
  • Ranking Models – To calculate average brand position by keyword and time
  • Share of Shelf Algorithms – To compute percentage share of visible SKUs within categories
  • Geo-Clustered Insights – To identify region-specific gaps in brand presence

Core Dashboard Features

Feature Description
Brand Visibility Tracker View SKU count, rank, and SOS by platform and country
Keyword Search Rank Monitor Analyze how often a brand appears in top 5 search results
Promo Presence Heatmap Visualize brand exposure via banners, discount flags, and carousels
Time-of-Day Visibility Graph Track brand prominence during peak order hours (e.g., 8–11am, 5–9pm)
City vs. City Comparison Benchmark visibility gaps within country (e.g., Delhi vs. Mumbai)

Multi-Country Monitoring Coverage

Actowiz’s visibility reports covered 5 major regions:

India – Blinkit, Zepto, Instamart
  • Tracked in: Mumbai, Delhi, Bangalore, Hyderabad
  • Focus: FMCG, snacks, hygiene, milk, personal care
Germany – Flink, Gorillas
  • Tracked in: Berlin, Munich, Frankfurt
  • Focus: Dairy, beverages, baby products, organics
United Kingdom – GoPuff
  • Tracked in: London, Manchester, Birmingham
  • Focus: Alcohol, snacks, bakery, household
Singapore – FairPrice Online
  • Tracked in: Tampines, Jurong, Central, East Coast
  • Focus: Fresh food, supplements, beverages
UAE – Talabat Mart, Carrefour Online
  • Tracked in: Dubai, Abu Dhabi, Sharjah
  • Focus: Imported brands, dairy, condiments

Impact Delivered After 8 Weeks

Performance Metrics:
KPI Before Actowiz After Actowiz
Brand Search Rank Tracking Manual Automated
Share of Shelf Accuracy <45% 92%+
Promo Slot Visibility Tracking Unavailable 100% Mapped
Brand Actionability (insights/week) <2 20+ per brand
Regional Gap Identification Inconsistent Real-Time

Key Strategic Insights

  • PepsiCo saw low SOS on GoPuff snacks during weekends—Actowiz recommended category boosts
  • Dove lost visibility in UAE during Ramadan offers—dashboard flagged promo banner rotation drop
  • Nestlé had higher SOS in Germany but weaker keyword performance in India (ranked 5th+ on Blinkit)
  • Amul dominated visibility in Indian metros but missed promotion coverage in Bangalore
  • Alpro had great search visibility in Singapore but was missing homepage presence

Client Testimonial

“Actowiz helped us turn our blind spots into growth plans. Their brand visibility reports across Blinkit, GoPuff, and Talabat gave us clarity, action, and ROI.”

– Global Q-Commerce Manager, Leading FMCG Brand

Next Steps

  • Integrate sentiment insights from reviews + ratings
  • Predict visibility ROI by slot type (top 3 vs. homepage vs. footer)
  • Add competition share alerts for brands losing ground week-on-week
  • Build ad spend correlation reports with platform display metrics

Conclusion

In Q-Commerce, if your brand isn’t seen—it isn’t sold. Visibility isn’t just about listings; it’s about real-time positioning, placement, and promotion.

Actowiz Solutions provides multi-country, AI-powered visibility reports that empower marketing and sales teams with data to act on—instantly and precisely.

From London to Mumbai, from banners to buy buttons—visibility starts with Actowiz.