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Discover how Actowiz Solutions used SEO data scraping from Google Maps, Yelp & Zomato to help a restaurant chain achieve 40% growth in “near me” local search rankings.
A popular quick-service restaurant (QSR) chain in Southern India, with a strong focus on regional delicacies like biryani, approached Actowiz Solutions with a specific goal: dominate local search visibility for keywords such as "best biryani near me" and "top biryani restaurant nearby." Despite a loyal customer base, they faced fierce competition from newer, tech-savvy players leveraging SEO more effectively.
The primary objective was to:
1. Lack of SEO-optimized Content: Most store pages lacked local SEO elements such as unique titles, descriptions, and localized keywords.
2. Inconsistent Listings Across Platforms: Google Maps, Yelp, and Zomato showed different NAP (Name, Address, Phone) information.
3. Underutilized Review Data: Existing reviews were not being leveraged for keyword extraction and reputation building.
4. Aggressive Competitors: Competing chains were already investing in hyperlocal campaigns and had better-optimized Google Business Profiles.
Actowiz used custom-built web scraping tools to extract real-time data from:
| Platform | Data Extracted |
|---|---|
| Google Maps | Review text, keyword frequency, star ratings |
| Yelp | Tags like “spicy biryani”, “budget-friendly” |
| Zomato | Menu names, category tags, pricing & location data |
The SEO agency, armed with the scraped data, created hyperlocal landing pages for each outlet. Key actions included:
Example:
“Our [Jayanagar outlet] is top-rated for budget-friendly Hyderabadi biryani according to Google reviews!”
Using the scraped data, inconsistencies across platforms were corrected. Actowiz auto-updated:
Within 2 months, the restaurant chain saw a measurable boost in visibility.
Month Local Ranking Improvement
Month 0 Baseline
Month 1 +25%
Month 2 +40%
Keyword Tracked: “Best Biryani Near Me”
Google My Business (GMB) analytics revealed:
“What Actowiz Solutions enabled was not just data collection—it was insightful SEO enablement. By understanding the language of customer reviews and competitor positioning, we could build pages that Google wanted to serve.”
— SEO Strategist, Partner Agency
| Review Snippet | Keywords Identified |
|---|---|
| “Loved the spicy biryani in Jayanagar” | spicy biryani, Jayanagar |
| “Best place for family lunch on weekends” | family lunch, weekends |
| “Great value for money biryani combo” | value for money, biryani combo |
These keywords were then mapped directly into the meta descriptions and H2 headers of the landing pages.
This case study highlights how Actowiz Solutions enabled a data-driven SEO transformation through web scraping. By extracting location-specific insights and optimizing each outlet’s digital footprint, the QSR brand experienced a 40% increase in visibility and a significant rise in engagement within two months.
If you're a local business or SEO agency looking to power your strategy with smart, actionable data—Actowiz Solutions is your ideal partner.