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  • Boosting “Near Me” Visibility with SEO Scraped Listings

Boosting “Near Me” Visibility for a Restaurant Chain Using SEO Scraped Listings

Discover how Actowiz Solutions used SEO data scraping from Google Maps, Yelp & Zomato to help a restaurant chain achieve 40% growth in “near me” local search rankings.

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Boosting-“Near-Me”-Visibility-for-a-Restaurant-Chain-Using-SEO-Scraped-Listings

Client Overview

A popular quick-service restaurant (QSR) chain in Southern India, with a strong focus on regional delicacies like biryani, approached Actowiz Solutions with a specific goal: dominate local search visibility for keywords such as "best biryani near me" and "top biryani restaurant nearby." Despite a loyal customer base, they faced fierce competition from newer, tech-savvy players leveraging SEO more effectively.

🎯 Business Goal

The primary objective was to:

  • Increase organic visibility on platforms like Google Search and Maps
  • Boost footfall through location-based discovery
  • Improve online presence across third-party listing platforms like Zomato, Google Maps, and Yelp
  • Drive more user engagement and conversions through enriched listings

🔍 Challenges

Challenges

1. Lack of SEO-optimized Content: Most store pages lacked local SEO elements such as unique titles, descriptions, and localized keywords.

2. Inconsistent Listings Across Platforms: Google Maps, Yelp, and Zomato showed different NAP (Name, Address, Phone) information.

3. Underutilized Review Data: Existing reviews were not being leveraged for keyword extraction and reputation building.

4. Aggressive Competitors: Competing chains were already investing in hyperlocal campaigns and had better-optimized Google Business Profiles.

🛠️ Solution: Data Scraping + Local SEO Strategy

Solution-Data-Scraping-+-Local-SEO-Strategy
Phase 1: SEO Data Scraping with Actowiz Solutions

Actowiz used custom-built web scraping tools to extract real-time data from:

  • Google Maps: Reviews, star ratings, photos, peak hours, and keyword mentions
  • Yelp: User-generated tags, location metadata, and top review highlights
  • Zomato: Menu items, prices, keyword-optimized dishes, ratings, and food tags
Extracted Data Sample:
Platform Data Extracted
Google Maps Review text, keyword frequency, star ratings
Yelp Tags like “spicy biryani”, “budget-friendly”
Zomato Menu names, category tags, pricing & location data
Phase 2: SEO Enrichment & Page Creation

The SEO agency, armed with the scraped data, created hyperlocal landing pages for each outlet. Key actions included:

  • Integrating long-tail keywords like “authentic Hyderabadi biryani in [location]”
  • Embedding scraped review excerpts on the pages to add real user voice
  • Optimizing for semantic search using NLP-analyzed terms from reviews
  • Using competitor menu items and positioning to stand out

Example:

“Our [Jayanagar outlet] is top-rated for budget-friendly Hyderabadi biryani according to Google reviews!”

Phase 3: Consistency and Listing Optimization

Using the scraped data, inconsistencies across platforms were corrected. Actowiz auto-updated:

  • Restaurant names and formats
  • Opening hours and categories
  • High-quality food images pulled from Zomato and Google

📈 Results: 40% Increase in Local Search Ranking

Within 2 months, the restaurant chain saw a measurable boost in visibility.

📊 Ranking Performance Growth (as shown in the chart)

Month Local Ranking Improvement

Month 0 Baseline

Month 1 +25%

Month 2 +40%

Keyword Tracked: “Best Biryani Near Me”

Google My Business (GMB) analytics revealed:

  • 47% increase in calls from Google listings
  • 32% more direction requests
  • 19% uptick in website visits

📌 Infographic: Key Data-Driven SEO Tactics

Infographic-Key-Data-Driven-SEO-Tactics

💡 Why This Worked

  • Relevance: Scraped data helped craft highly relevant content around what users were actually searching for.
  • Volume: Bulk scraping enabled rapid scaling of insights across 80+ locations.
  • Accuracy: Up-to-date competitor data ensured the QSR chain stayed one step ahead.
  • SEO Synergy: Local landing pages aligned with Google's local ranking algorithm pillars—relevance, proximity, and prominence.

🧠 Expert Insights

“What Actowiz Solutions enabled was not just data collection—it was insightful SEO enablement. By understanding the language of customer reviews and competitor positioning, we could build pages that Google wanted to serve.”

— SEO Strategist, Partner Agency

🔧 Tech Stack Used

  • Python + Scrapy for scraping
  • Google Natural Language API for keyword tagging
  • Custom NAP checker bot for cross-platform validation
  • Schema.org markup for local business metadata

📚 Dataset Example: Extracted Keywords from Google Reviews

Review Snippet Keywords Identified
“Loved the spicy biryani in Jayanagar” spicy biryani, Jayanagar
“Best place for family lunch on weekends” family lunch, weekends
“Great value for money biryani combo” value for money, biryani combo

These keywords were then mapped directly into the meta descriptions and H2 headers of the landing pages.

✅ Conclusion

This case study highlights how Actowiz Solutions enabled a data-driven SEO transformation through web scraping. By extracting location-specific insights and optimizing each outlet’s digital footprint, the QSR brand experienced a 40% increase in visibility and a significant rise in engagement within two months.

If you're a local business or SEO agency looking to power your strategy with smart, actionable data—Actowiz Solutions is your ideal partner.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Request Demo Access icon

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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