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Have you ever fancied a glimpse of the "over-glorified pile of rocks" known as Stonehenge or considered ticking off the "overrated pile of metal," the Eiffel Tower, from your bucket list? Google Maps reviews offer comedic gems like deeming the Leaning Tower of Pisa "not made of pizza." Negative comments on beloved places, books, or movies are no strangers, but tourist reviews on Google Maps take criticism to another level. Given their historical significance, one might assume iconic landmarks are immune to scathing reviews. Yet, surprisingly strong opinions about the Colosseum and Louvre reveal dissatisfaction beyond the expected "meh" category. What sparks such discontent with these monumental attractions?


Today, let's use an AI text analysis tool to analyze the latest negative reviews of the top five European landmarks. Unlike subjective human reviewers, an AI tool can help us maintain objectivity in this unique data project. With the help of this tool, we can extract data and perform robust analysis, categorization, visualization, and analysis of reviews. This will help us to identify common sentiments and uncover insights within the same platform, making it easier for us to analyze the data without needing a data analyst.

Executing Sentiment Analysis on Reviews: A Step-by-Step Approach

To conduct sentiment analysis on reviews, our first step involves collecting data from Google Maps locations. Rather than manually sorting and copying reviews, we'll streamline the process using a web scraping tool to automatically compile a dataset compatible with AI analysis. Subsequently, we'll employ the Geneea AI text analyzer to identify prevalent keywords in each review, optimizing the dataset for various data manipulations, including visualization. Our final step entails utilizing a data visualization tool to generate a word cloud, providing insights into diverse aspects of negative sentiment surrounding these locations.

Here are the steps to follow to employ a text analyzing tool to do sentiment analysis of Google Reviews:

Step 1: Choose Landmarks for Analysis

To begin with, navigate to Google Maps and select specific landmarks. Opt for iconic tourist spots that are commonly found in any "European skyline" postcard. Consider landmarks such as the Eiffel Tower, the Leaning Tower of Pisa, the Colosseum, the Sistine Chapel, and the renowned Stonehenge - even though some might say it's just an over-glorified pile of rocks.


Typically, accessing reviews would require a Google Maps API. Fortunately, more cost-effective and convenient alternatives like Google Maps Scraper or Google Maps Reviews Scraper are available for data collection.


Multiple methods exist for scraping Google Maps data, but for our purposes, we'll opt for a fitting approach: providing Google place URLs. We'll streamline the process by copy-pasting the URL of each place of interest.

Step 2: Retrieve Google Reviews

Having selected the places for scraping, it's time to configure the extraction of reviews. Our criteria for reviews are as follows:

  • Negative sentiment
  • Recent
  • Associated with the specific place
  • Well-organized

These parameters can be easily configured using the scraper. We will set it to extract 100 reviews per place, totaling 500. Specifically, we'll focus on reviews posted from 2020 onwards, prioritize the lowest-ranking ones, and ensure the resulting dataset is well-organized by utilizing the "One review per row" toggle.


Within a minute, we've compiled all 500 candid reviews into a tidy dataset, commencing with the initial batch of critiques targeting the ever-controversial Stonehenge.

Step 3: Set Up an AI Text Analyzing Tool

Following the extraction of reviews, proceed to configure an AI text analyzing tool. In the input section of the analyzer, paste the dataset ID obtained from the past tab. Moreover, you can customize the Industry field for industry-specific results; we'll choose General for our purposes.

Instruct the text analyzer to process all 500 reviews, skipping those without text to ensure a comprehensive analysis.

Step 4: Review the Analyzed Results

Within a few minutes, the primary sentiment analysis results will be available. The resulting dataset now incorporates the familiar original data, complemented by a new NLP field named text analysis. This field includes valuable attributes like sentiment and tags, offering insights from the analysis.

Step-4-Review-the-Analyzed-Results Step-4-Review-the-Analyzed-Results-2 Step-4-Review-the-Analyzed-Results-3 Step-4-Review-the-Analyzed-Results-4
Step 5: Visualize the Analyzed Data

Optimize the utility of the scraped data by leveraging your chosen visualization tool. Seamlessly integrate the resulting dataset into diverse visualization platforms to craft informative dashboards and reports. Let's elevate our data analysis further and explore the insights using a visualization tool.

Step 6: Conducting Analysis of the Results

A comprehensive analysis of all 500 reviews reveals that specific negative experiences cut across all five places, encompassing rude staff, lengthy queues, and tourist traps capable of transforming any trip into a potential nightmare or, at the very least, comedic material. The top 10 concerns are also highlighted, including exorbitant prices, inadequate management, racism among staff, overcrowding, unfavorable weather conditions, security concerns, and allegations of complete scams. It's noteworthy that even within negative reviews, shades of positivity and neutrality, depicted in green and white, emerge, underscoring the nuanced perspectives of Google Maps reviewers.

It's crucial to recognize that the text analysis tool's approach relies heavily on adjectives and the frequency of mentioning specific aspects, providing valuable insights for analyzing and crafting Google Places reviews.

The Significance of Analyzing Online Reviews for Sentiment

Is it worth visiting the Tower of Pisa or enduring queues for a bird's-eye view of Paris? This review analyzer, admittedly, only delved into negative reviews. A comprehensive analysis of reviews—both positive and indifferent—would be necessary to provide a fair assessment of a popular tourist attraction.

Online reviews wield substantial influence in guiding consumer choices and can be a make-or-break factor for businesses. While European landmarks might withstand a handful of unfavorable opinions, analyzing reviews offers valuable insights for businesses seeking to comprehend customer sentiments and enhance their offerings.

Whether monitoring your own or competitors' reviews or undertaking a small data project (much like the one presented here), the synergy of real-time web reviews and a sentiment analysis tool transforms subjective opinions into objective data. Consider employing the Google Maps Scraper alongside the AI Text Analyzer for robust text analysis.

This AI analyzer for text is more comprehensive than tourist attractions and public spaces. It can be applied to analyze reviews for restaurants, banks, shops, hospitals, galleries, and other entities on Google Maps that elicit user reviews. Extracting, translating, and conducting even essential review analysis empowers businesses to comprehend visitor sentiments, discern patterns swiftly, and fortify their operations.

For more information, contact Actowiz Solutions now! You can also reach us for all your mobile app scraping, instant data scraper and web scraping service requirements.


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