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Navratri Mega Sale Price Tracking

Executive Summary

The grocery and quick-commerce industry moves faster in December than in any other month. Holiday demand, extended shopping hours, gifting patterns, seasonal consumption, and promotions create massive shifts in SKU velocity. Retailers need real-time visibility into the Top 200 Fast-Moving SKUs to ensure stocking efficiency, competitive pricing, and timely fulfillment.

Actowiz Solutions created a real-time December dataset, tracking SKU demand across eight major grocery and quick-commerce platforms. This case study breaks down which products sold the fastest, how often they went out of stock, how prices changed during the month, and how retailers used these insights to optimize procurement and delivery operations.

Background

Navratri Mega Sale Price Tracking

December is the highest-demand period for:

  • Groceries
  • Instant delivery items
  • Beverages
  • Snacks
  • Frozen foods
  • Bakery items
  • Baby care essentials

Platforms such as Blinkit, Zepto, BigBasket, Instacart, Walmart, and Amazon Fresh experience a dramatic increase in item turnover. Retailers wanted a clear understanding of:

  • Which SKUs move fastest
  • Hourly and daily consumption patterns
  • Seasonal and festival-driven spikes
  • Price changes for fast-moving items
  • Stock-out frequency for high-demand SKUs
  • Competitor platform differences

Actowiz Solutions developed a real-time SKU intelligence framework to rank the top 200 SKUs with the highest velocity in December.

Scope of Work

Platforms Covered
Region Platforms
India Blinkit, Zepto, BigBasket, JioMart
USA Instacart, Amazon Fresh, Walmart
UAE Carrefour, Talabat
Product Categories Analyzed
  • Dairy
  • Snacks & chips
  • Beverages
  • Frozen foods
  • Fresh produce
  • Bread & bakery
  • Baby care
  • Household essentials
  • Packaged foods
  • Staples

Real-Time Data Extraction Framework

Actowiz Solutions deployed a multi-layer intelligence system.

1. Real-Time SKU Crawlers

Refreshing every 10–20 minutes capturing:

  • Stock availability
  • Price
  • Discounts
  • Popularity ranking
  • Preset “Bestseller” and “Popular Now” badges
  • Delivery ETA
  • Region-level demand
2. SKU Normalization Engine

Standardizing:

  • Pack sizes
  • Brand variants
  • Naming inconsistencies
  • Similar SKUs under different listings
3. Popularity Heat Index Model

A custom model built by Actowiz Solutions using:

  • Bestseller tags
  • Review count
  • In-app trending badges
  • Replenishment frequency
  • Stock-out recurrence
  • Time-on-shelf before OOS
  • Weekend vs weekday movements
  • Sales velocity algorithm

Each SKU received a Fast-Moving Score (0–100).

4. Daily Demand Curve Tracking

Charts mapped hourly demand across December.

Sample Data Extracted

Table 1: Sample Top 10 Fast-Moving SKUs

(Illustrative – December dataset)

Rank SKU Category Platforms Trending Fast-Moving Score
1 Amul Taaza Milk 1L Dairy Blinkit, Zepto, Instacart 98
2 Lays Classic Salted 90g Snacks Zepto, Blinkit 96
3 Coca-Cola 1.25L Beverages Walmart, Instacart 94
4 Aashirvaad Atta 5kg Staples BigBasket, JioMart 93
5 Britannia Bread 400g Bakery Zepto, Blinkit 92
6 Tropicana Orange 1L Beverages Instacart, Amazon Fresh 91
7 Parle-G Gold 200g Biscuits BigBasket, JioMart 90
8 Maggie Masala 70g Packaged Foods Blinkit, Zepto 89
9 Haldiram’s Aloo Bhujia 200g Snacks Amazon Fresh, BigBasket 89
10 Amul Butter 100g Dairy Blinkit, BigBasket 88
Table 2: Category-Wise Fast-Moving Score (Top-Level)
Category Avg Score Key Drivers
Dairy 94 Morning consumption, perishability
Snacks 89 Evening demand
Beverages 90 Holiday season spike
Bakery 92 Daily replenishment
Frozen 85 Weekend preference
Baby Care 80 Steady demand
Staples 88 Monthly bulk buying
Household 83 Consistent need

Key Findings & Insights

A. Dairy Dominates the Top 20 Positions

Reasons:

  • Daily consumption
  • Fixed buying cycles
  • High perishability
  • Strict delivery expectations

Milk, curd, cheese, butter, and yogurt consistently ranked in the top 20.

B. Snacks Surge After 7 PM

The entire snacks category saw:

  • 35% higher demand post-7 PM
  • 50% spike on weekends
  • Higher demand in metro cities
C. Beverages Spike Before Christmas & New Year

Coca-Cola, Tropicana, Sprite, Pepsi, and juices ranked among the top movers during:

  • Christmas week
  • New Year’s Eve
  • Weekend parties
D. Fresh Bread Moves Fast but Has High OOS

Bread is one of the fastest-moving SKUs, but:

  • Highest early-morning stock-outs
  • Short shelf life
  • Fast depletion in dark stores
E. Frozen Foods Show Weekend Behavior

Frozen snacks like nuggets, fries, parathas saw:

  • 2× spike on Friday–Sunday
  • Faster sales in urban apartments
  • Late-night ordering patterns
F. Baby Care Maintains Steady Velocity

Diapers, wipes, and formula milk stay consistently in the top 200, but spikes are driven by:

  • Monthly cycles
  • Promotions
  • Brand competitiveness
G. Region-Specific Fast-Moving Patterns

Examples:

  • Bengaluru: High demand for breakfast items
  • Delhi: Soft drink spikes during festivities
  • Mumbai: High dairy consumption and frozen snacks

Platform-Level Insights

  • Blinkit: Highest demand consistency, Strong snacks movement, Peak hours: 7pm–11pm
  • Zepto: Strong bakery and dairy performance, High product turnover, Good weekend momentum
  • BigBasket: High bulk purchase behavior, Strong staples representation
  • Walmart: High beverage and household SKU movement, Value-size packs dominate top 20
  • Instacart: Store-to-store SKU variation, Strong prepared foods presence
  • Amazon Fresh: Good movement in FMCG items, More stable SKU availability

Detailed SKU Examples

  • Amul Taaza Milk 1L: Ranked #1–#3 across all Indian platforms, Morning demand (6am–11am), High OOS frequency during holidays
  • Lays Classic Salted 90g: Evening bestseller, Weekend surge of 32%, Price-sensitive SKU
  • Aashirvaad Atta 5kg: Consistent monthly mover, Bulk purchase SKU, Minimal availability fluctuations

Actowiz Solutions’ Methodology

1. Real-Time Fast-Moving SKU Engine

Tracked SKU velocity using:

  • Popularity signals
  • Demand spikes
  • Price changes
  • OOS occurrences
  • Delivery times
2. Time-Series Analysis

For each SKU:

  • Hourly performance
  • Daily patterns
  • Week-on-week changes
3. Competitive Ranking System

Ranked SKUs across all platforms using:

  • Normalized pack size
  • Regional standardization
  • Brand comparison
4. Automated Weekly Reports

Delivered with:

  • SKU leaderboards
  • Category heatmaps
  • Platform comparisons
  • Trend summaries

Business Impact

Retailers gained:

  • Better Inventory Planning: Focus on fast-moving products improved availability.
  • Reduced Stock-Out Losses: Because high-velocity SKUs were tracked in real time.
  • Better Vendor Coordination: Demand insights shared with suppliers for timely replenishment.
  • Accurate Price Benchmarking: Especially for high-turnover SKUs.
  • Data-Backed December Forecasting: Helps with yearly and festival planning.
  • Strong Competitive Insight: Platforms saw how they compared against peers.

Why Actowiz Solutions Was the Right Fit

Actowiz Solutions provided:

  • Real-time SKU velocity tracking
  • High-frequency data extraction
  • Clean and normalized datasets
  • Accurate popularity mapping
  • Cross-platform competitive intelligence
  • Scalable system for 10+ categories

Actowiz remains a leader in SKU data intelligence, grocery analytics, and real-time E-commerce insights.

Conclusion

December demand is unpredictable, and fast-moving SKUs change every hour.

Actowiz Solutions’ Top 200 December Fast-Moving SKU Dataset helped retailers understand:

  • What sells fastest
  • When demand spikes
  • How availability affects ranking
  • Why certain SKUs outperform others
  • How platforms differ in demand behavior

With this intelligence, businesses improved procurement, pricing, replenishment, and customer experience.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape Structure Analyze Visualize

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
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2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
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1 min
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“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
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Febbin Chacko
-Fin, Small Business Owner
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1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

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Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

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Drop −12 thr

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Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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