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  • Beauty Brand Benchmark Case Study

Brand Performance Benchmark – Huda, Focallure, Mamaearth By Actowiz Solutions

A detailed case study benchmarking Huda Beauty, Focallure, and Mamaearth using Actowiz Solutions’ real-time beauty ecommerce intelligence.

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Navratri Mega Sale Price Tracking

Executive Summary

The beauty and personal care industry is one of the fastest-growing ecommerce categories worldwide. Consumer preferences shift rapidly based on price, quality, influencer endorsements, product claims and availability. To remain competitive, brands must understand how they perform across marketplaces in terms of price positioning, reviews, product visibility and promotions.

Actowiz Solutions built a detailed Beauty Brand Performance Benchmarking Engine to analyze three major beauty brands — Huda Beauty, Focallure, and Mamaearth — across India, UAE and global marketplaces such as Amazon, Sephora, Nykaa, Flipkart and Noon.

The December dataset provides insights into pricing gaps, assortment differences, availability, bestseller ranks, rating trends, product segmentation and competitive advantage.

Background

Beauty ecommerce markets behave differently across regions due to:

  • Local skin tones and preferences
  • Seasonal demands
  • Promotions & influencer marketing
  • Ingredient awareness
  • Price sensitivity
  • Competitive brand portfolio presence

Huda Beauty caters to premium consumers. Focallure targets value-driven buyers.Mamaearth focuses on natural, toxin-free clean beauty.

Understanding performance differences required granular, SKU-level intelligence.

Actowiz Solutions extracted:

  • Product listings
  • Market price changes
  • Variant availability
  • Customer ratings
  • Review patterns
  • Discount cycles
  • Bestseller rankings
  • Cross-platform visibility

This enabled a 360-degree brand benchmark.

Scope of Work

Scope of Work
Platforms Monitored
  • Amazon (IN, UAE, USA)
  • Nykaa
  • Flipkart
  • Sephora
  • Noon
  • Myntra (Beauty)
  • Shopee (global reference)
Categories Tracked
  • Makeup (foundation, lipsticks, eyeshadow, concealer)
  • Skincare (serums, moisturizers, face wash)
  • Haircare (oil, shampoo, conditioner)
  • Beauty accessories
  • Gift sets & combos
Brands Benchmarked
  • Huda Beauty
  • Focallure
  • Mamaearth
Data Points Extracted
  • Price
  • Discount %
  • MRP vs SP gap
  • Ratings & reviews
  • Bestseller rank
  • Availability
  • Size/variant differences
  • Ingredient claims
  • Shelf life
  • SKU visibility frequency
  • Content quality score

Actowiz Solutions' Brand Benchmarking Framework

Large-Scale Beauty Data Extractor

Captures thousands of listings per day from multiple regions.

Attribute Harmonization

Normalizes:

  • Shade names
  • Variant sizes
  • Product types
  • Ingredients
  • Claims (paraben-free, vegan, cruelty-free)
Price Positioning Analyzer

Monitors:

  • Premium vs mid-range vs value price bands
  • Cross-region pricing differences
  • Discount cycles
Rating & Review Intelligence

Analyzes:

  • Average rating
  • Seasonal changes
  • Positivity/negativity patterns
Availability Tracker

Tracks:

  • Stock-outs
  • Long-tail SKU availability
  • Regional coverage
Competitive Benchmark Dashboard

Shows:

  • Brand ranking
  • Price index
  • Positioning matrix
  • Sentiment segmentation

Sample Data Extracted (Illustrative)

Table 1: Average Price Comparison (India)
Brand Avg Price Positioning
Huda Beauty ₹1,950 Premium luxury
Focallure ₹290 Value-driven
Mamaearth ₹350–₹550 Natural/clean mid-range
Table 2: Rating & Review Benchmark
Brand Avg Rating Avg Reviews Notes
Huda Beauty 4.5 15K+ High trust
Mamaearth 4.2 85K+ Mass market appeal
Focallure 4.1 40K+ Strong value segment
Table 3: Discount Cycles – December
Brand Avg Discount Highest Discount Week Notes
Huda Beauty 10–15% Christmas Week Limited promo cycles
Focallure 20–45% All December Discount-driven sales
Mamaearth 18–35% New Year Week Seasonal promotions
Table 4: Availability & OOS Rate
Brand OOS % Notes
Huda Beauty 8% Stable
Mamaearth 12% High demand
Focallure 21% Flash-sale OOS spikes
Table 5: Cross-Platform Visibility Score
Platform Huda Focallure Mamaearth
Amazon High High Very High
Nykaa Very High Low High
Flipkart Medium Very High Medium
Noon (UAE) Very High Mid Low
Sephora Extremely High — —

Key Insights & Findings

A. Huda Beauty Dominates the Premium Segment

Strong presence on Sephora, Nykaa and Noon drives:

  • High rating quality
  • Strong brand perception
  • Low discount dependency
B. Focallure Wins the Value Segment

Driven by:

  • Aggressive discounting
  • Influencer-driven social traffic
  • Heavy SKU availability
C. Mamaearth Leads the Mass Market

Because of:

  • Toxin-free positioning
  • Large SKU portfolio
  • High review volumes
  • Strong Indian consumer trust
D. Discounts Strongly Influence Focallure Sales

Flash-sales drive rapid OOS spikes.

E. Mamaearth Performs Exceptionally on Amazon India

Highest visibility scores due to:

  • Sponsored placements
  • Daily deals
  • High review count
F. Huda Beauty Exhibits Strong Global Consistency

Pricing remains stable across:

  • USA
  • UAE
  • India
G. Content Quality Directly Affects Visibility

Brands with better:

  • Title optimization
  • Ingredient detail
  • Shade mapping
  • Image clarity

rank higher across marketplaces.

Brand-Level Deep Dive

Huda Beauty
  • Premium pricing strategy
  • High product quality trust
  • Low discount dependency
  • Dominates Middle East markets (Noon & Sephora)
Focallure
  • Strong on Amazon & Flipkart
  • Price-sensitive consumer base
  • Repeated high-discount cycles
  • Appeals to young, first-time buyers
Mamaearth
  • Dominates skincare & haircare categories in India
  • High repeat purchase rate
  • Strong ingredient-led branding
  • Over-indexes on Amazon India

Actowiz Solutions' Technical Workflow

Beauty Category Extraction

Pulls product-level data from:

  • Amazon
  • Nykaa
  • Sephora
  • Flipkart
  • Noon
Attribute & Taxonomy Alignment

Maps:

  • Shades
  • Product types
  • Size variants
Price Positioning Engine

Tracks:

  • Discount seasons
  • Multi-platform price variation
  • Festive spikes
Sentiment & Review Analysis

Analyzes:

  • Rating trends
  • Customer sentiment
  • Top positive/negative themes
Brand Performance Dashboard

Includes:

  • Cross-brand rankings
  • Visibility heatmap
  • OOS timeline
  • Price comparison charts

Business Impact

  • Brands Identified Competitor Strengths
  • Helped structure pricing & promotional strategy.
  • E-commerce Managers Improved SKU Visibility
  • Used data-backed insights for platform optimization.
  • Marketing Teams Adjusted Campaign Planning
  • Weekly visibility and sentiment insights improved campaign timing.
  • Investors Gained Category-Level Understanding
  • Enabled smarter decision-making for D2C beauty investments.
  • Platforms Improved Product Discovery & Listing Quality
  • Benchmarking enhanced category structure.

Why Actowiz Solutions Was the Right Fit

Actowiz delivered:

  • Multi-market beauty scraper
  • High-frequency brand benchmarking
  • Accurate cross-platform comparison
  • Deep review & sentiment analytics
  • Long-tail SKU availability tracking
  • Clean, structured datasets

Actowiz Solutions is a trusted partner for beauty brand analytics, ecommerce benchmarking, and product performance intelligence.

Conclusion

The beauty ecommerce market is competitive and dynamic.

With Actowiz Solutions’ Beauty Brand Performance Benchmark, brands gained:

  • Price visibility across regions
  • SKU availability comparison
  • Rating and review trends
  • Discount cycle patterns
  • Clear understanding of cross-platform positioning

This case study highlights how structured product intelligence allows brands, ecommerce managers and investors to benchmark performance and drive growth.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

View Case Studies

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

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Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

View Case Studies

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

View Case Studies

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

View Case Studies

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

View Case Studies

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

View Case Studies

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

View Case Studies

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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Comparing Medicine Prices in Mumbai vs Delhi Using Real-Time 1mg Data

Comparing medicine prices in Mumbai vs Delhi using real-time 1mg data to analyze price differences, availability, and savings across cities.

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Manual Data Collection vs Automated Scraping — Which Saves More Time & Cost?

Discover the key differences between manual data collection and automated web scraping. Learn which method saves more time, reduces costs, and improves efficiency for your business in 2026.

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10 Ways Data Scraping Drives Business Growth & Market Intelligence

Discover 10 powerful ways data scraping boosts business growth, from competitive price intelligence and demand forecasting to inventory tracking and market monitoring.

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Grocery Price Movement Tracker – Walmart, Instacart & Target

Real-time grocery price changes across Walmart, Instacart and Target. Track top SKU drops, increases and hourly volatility with Actowiz Solutions.

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Amazon Sports And Fitness Market Analysis - Key Insights From Our Analysis Of 1896 Products

Amazon Sports And Fitness Market Analysis covering pricing trends, competition insights, and key findings from 1896 products.
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Gap vs American Eagle Data Scraping – The Financial Giant vs. The Physical Leader Divide

Gap vs American Eagle Data Scraping reveals e-commerce trends, sales performance, and market gaps between the financial giant and physical leader.
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Sephora vs Ulta Beauty Data Scraping Comparison - Extracting Prices, Ratings & Trends at Scale

In-depth research report comparing Sephora and Ulta Beauty data scraping, analyzing prices, ratings, product trends, and competitive insights at scale.
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