By industry
Pricing & Promotions
Brand & Intelligence
Digital Shelf & Search
Assortment
For Retailers
E-Commerce Dashboard
Flipkart Insights (Live) 
Grocery Intelligence.svg)
Grocery Price (U.S.).svg)
Quick Commerce (India) 
Food & Restaurant
Fashion Intelligence
Automotive
Travel & Hospitality
Real Estate
Food Delivery Intelligence 
OTT & Streaming 
Fuel & EV Charging Price Tracker 
By Use Case
Pricing Intelligence
Digital Shelf Analytics
MAP Monitoring 
Cross-Border Price Parity 
Share of Search
Review Sentiment
Kitchen Market Gaps 
Dynamic Pricing / AI Repricing 
Promotions & Deals Alerts 
B2B / POI & Lead Data 
AI Search Visibility Dashboard 
Baby Products on Quick Commerce 
Hotel & Flight Rate Parity 
By Region
Flipkart Real-Time Insights
Quick Commerce — Zepto · Blinkit
Pincode Price Tracker
GCC Q-Commerce — Talabat · Noon 
UK Grocery — Tesco, Sainsbury's, Asda
AU Grocery — Coles & Woolworths 
Marketplace Scrapers
Developer APIs
Universal APIs
Delivery & SDKs
Knowledge Center
Guides & Playbooks
Downloads & Tools
Trust & CompanyNykaa India Daily Keyword Rank & Brand Defence Dataset
A daily file tracking where your products rank when a shopper searches on Nykaa — 33 columns covering keyword, search rank, organic versus sponsored placement, brand visibility, price, ratings and availability.
The supplied sample follows a single brand term in depth and returns something worth knowing: all 50 placements were organic. Nobody was bidding against that brand's own name on the days captured, which is a defensible position most brands never verify.
The file already exists, because this pipeline runs every morning whether you buy it or not. Most vendors start collecting after you order — which is why they quote a lead time. Here the most recent file is in your account within minutes of payment, with an API key issued at the same time.
What you get, in plain terms
Four things. This is a search visibility dataset rather than a product extract — if you want Nykaa catalogue pricing, take the thrice-a-day file instead.
Rank on the keyword, not just the product
One row per keyword, per position. search_rank tells you where a product actually appeared to a shopper typing that term.
Organic separated from sponsored
type marks each placement Organic or Inorganic, with separate placement counters, so paid and earned visibility never get mixed together.
Ratings and price on the same row
Ratings, Rating count, mrp and selling_price sit alongside rank, so you can see whether a higher-ranked rival is also cheaper or better reviewed.
However you want it
Direct download, REST API, Amazon S3, Google Cloud, Snowflake or SFTP. The API key comes with the dataset.
Fields included in this dataset
All 33 columns, in the exact order they appear in the file — taken straight from the sample, not from a brochure. The free sample ships with a data dictionary giving an example value for each one.
Sample rows from the real file
Real rows from the sample file, not an illustration. The free sample is 50 keyword rows with all 33 columns.
Coverage
Captured every morning across the keywords on your feed. The supplied sample follows one brand keyword in depth.
| Placement type | Rows in sample | Share | What it means |
|---|---|---|---|
| Organic | 50 | 100% | Every position earned, none bought |
| Sponsored | 0 | 0% | Nobody was bidding on this brand term |
| In stock at capture | 50 | 100% | No availability gaps in this sample |
One keyword is what the sample shows, not what the feed is limited to. Keyword count is what drives the price — most clients run a few hundred brand, competitor and generic terms together.
Historical data
The last 30 days come with the dataset. Beyond that we hold Nykaa keyword records from February 2025 onwards for the keywords on this feed — enough to show how sponsored share moved through a festive quarter.
Ask about historical dataNeed more data points?
We can extend this dataset beyond the standard 33 columns — share of voice calculated per keyword is the most requested addition, along with banner placements, competitor brand mapping and a wider keyword set.
Request custom fields“Zero sponsored placements on our own brand name was the answer we wanted but had never actually checked. We moved that budget to generics the same week.”
What people use this dataset for
Brand and media teams
See who appears on your terms, whether they earned the slot or paid for it, and how that changes.
Retail media buyers
Measure what your spend actually bought — sponsored position by keyword, not a platform-reported summary.
Category and SEO teams
Track organic rank on the terms where visibility can still be won without paying for it.
Analysts
Build a share-of-search series across brand, competitor and generic keyword types.
About Nykaa search and retail media data
Nykaa is India's largest specialist beauty platform, and its search results page carries both organic and sponsored listings. Because beauty discovery runs heavily through search rather than direct navigation, position on that page decides a great deal of what actually sells.
Why zero sponsored placements is a finding, not a gap
In the supplied sample type read Organic on all 50 rows. That means nobody was bidding on that brand term on the days captured — a genuinely useful result, because brands routinely spend on defending terms that were never under attack. Knowing the page is uncontested is worth as much as knowing it is not.
Why organic and sponsored have to stay separate
A brand at rank one has either earned that position or bought it, and the two mean opposite things for your budget. type records which, and the placement counters track them independently rather than collapsing them into one visibility number.
What the empty columns mean
city, location, Tier and Label came through empty across the whole supplied sample. Nykaa ships nationally rather than from local stores, so search results vary far less by pin-code than they do on quick commerce — but if you need those columns populated, say so and we will.
Is collecting this data legal?
Collecting publicly visible product and price information is generally lawful in most jurisdictions. Actowiz collects only public pages, respects robots.txt and platform terms, holds no personal data, and aligns with GDPR and CCPA. We are ISO 9001 and ISO 27001 certified, and this dataset carries documented provenance so your legal team can review the source before you buy.
Frequently asked questions
type read Organic on all 50 rows, which means nobody was bidding on that brand term on the days captured. It is a real result, and a useful one — brands often spend on defending terms nobody is attacking.
city, location and Tier came through empty across the supplied sample. Nykaa fulfils nationally rather than from local dark stores, so results vary far less by pin-code.
Your Data Needs
-
Free Sample in 2 HoursShare your requirement, get 500 rows of real data — no commitment. -
Plans from $500/monthFlexible pricing for startups, growing brands, and enterprises. -
US-Based SupportOffices in New York & California. Aligned with your timezone. -
ISO 9001 & 27001 CertifiedEnterprise-grade security and quality standards.