Baby & Kids Product Intelligence

Because pack sizes vary enormously and change often. A 84-count diaper box and a 132-count club pack are not comparable on shelf price, and a formula tin dropping from 900g to 800g is a 12.5% price rise that no shelf-price tracker will show. We capture pack size, count and fill weight for every listing and normalise to price per diaper, per 100ml prepared, or per gram.

In the US: Amazon, Walmart, Target, Costco, Instacart and Kroger. UK: Amazon, Tesco, Boots, Asda and Ocado. India: Amazon.in, FirstCry, Flipkart, BigBasket and Blinkit. UAE: Amazon.ae, Noon, Mumzworld and Carrefour. Twenty-four in total, and others can be added in about a week.

Yes, as a separate price alongside the one-off price. In a repeat-purchase category this is often where the real competitive action happens — we regularly see price wars running entirely on subscription tiers while shelf prices stay flat, which a standard daily scrape reports as nothing happening.

We match published recall notices from CPSC in the US, OPSS in the UK, BIS in India and ESMA in the UAE against live listings every day, including third-party marketplace sellers. You get an alert with the listing URL and seller the same day a match appears. We also flag age-grading errors and banned marketing claims on baby products.

Yes. For quick commerce and grocery retailers we track availability at pin-code or store level, which matters because a nappy that is in stock nationally can be unavailable in the postcodes where your customers actually live. Evening availability is reported separately from daily averages.

Both. You get the live dashboard, a REST API for your warehouse, daily CSV or Parquet exports to S3 or GCS, and Slack or email alerts for pack size changes, stock-outs, subscription tier moves and recall matches. Normalised unit prices are included in every export, not just pack prices.