Retail Media & Sponsored Ads Share

Your console reports your own activity inside its own auction. It cannot tell you what share of the total shelf — organic plus sponsored — you hold, who else is bidding, what they are spending, or which of your paid clicks you would have won organically anyway. We capture the whole page, so paid and organic are measured side by side rather than reported separately.

From observed impression share, average slot position, slot-level click distribution and category CPC bands, sampled hourly. The model is back-tested against actual invoices from fourteen clients who shared them, and carries an error band of roughly ±11% at monthly level. We report the band, not a single confident number.

It is spend on keywords where you already hold the top organic position and no competitor is sponsoring. The click would very likely have come to you for free. We identify those keywords, then recommend a cohort test — pause them for half the catalogue for three weeks and compare. Clients typically find 20 to 35% of programme spend falls into this bucket.

Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads and Flipkart Ads across 38 categories, with Kroger Precision Marketing, Criteo retail and Zepto Ads available on request. Amazon captures hourly; the others range from two to four hours. Additional networks take about a week to add.

Yes. Most clients push the feed into their bid management platform through our REST API, so bids respond to observed shelf position rather than yesterday's report. You also get daily CSV or Parquet exports and Slack alerts when a rival enters a keyword you own or when CPC on a cluster moves beyond a threshold you set.

The cannibalisation report is ready within seven days of kickoff and usually identifies the largest single saving immediately. Because it needs a cohort test to confirm, most clients act on it in week four or five. Dayparting can be applied straight away and typically shows up in effective CPC within a fortnight.