214,000 SKUs · 12,840 creators · 3,120 live sessions · refreshed every 15 minutes
10-week tracked GMV on TikTok Shop — live selling against standard listings
Where the money moves on this channel
Creator live sessions by hour, local time · today
The prime live window is 8pm to 11pm, when discount depth is at its worst. Nearly two-thirds of MAP violations happen inside that three-hour block.
Ranked by estimated revenue at risk or available
Price and stock events in the last hour
SKU coverage and refresh cadence
Live sessions are captured as they happen, including in-stream prices that never appear on the product page.
Fastest-moving products on TikTok Shop · ranked by 7-day velocity
| Product | Category | Live price | 7d change | Creators selling | Velocity | Stock |
|---|
TikTok Shop · beauty & personal care · United States
| # | Creator | GMV (30d) | Lives | Avg. discount | 30d |
|---|
Sellers going below your MAP inside live streams
| Creator | SKU | Your MAP | Sold at | Status |
|---|
SKU count across price ranges on TikTok Shop
How deep creators go during live sessions
Across all 4 channels · SKUs gaining the most creator adoption
| Product | Channel | Creators | Change |
|---|---|---|---|
| Glass Skin Serum 30ml | TikTok Shop | 42 → 318 | +657% |
| Cloud Slides (unisex) | TikTok Shop | 88 → 402 | +357% |
| Mini Portable Blender | 31 → 124 | +300% | |
| Sculpting Lip Oil Duo | TikTok Shop | 119 → 396 | +233% |
| LED Sunset Lamp | YouTube | 27 → 84 | +211% |
| Cargo Parachute Pants | Facebook Shops | 44 → 121 | +175% |
Four of six risers are sub-$20 impulse SKUs — the price band where live selling converts hardest.
Across all 4 channels · SKUs losing creator adoption
| Product | Channel | Creators | Change |
|---|---|---|---|
| Heatless Curl Ribbon | TikTok Shop | 486 → 92 | −81% |
| Stanley-style Tumbler 40oz | TikTok Shop | 311 → 78 | −75% |
| Reusable Makeup Pads | 164 → 51 | −69% | |
| Corduroy Bucket Hat | Facebook Shops | 97 → 34 | −65% |
| Neck Massage Pillow | YouTube | 142 → 58 | −59% |
| Scalp Massager Brush | TikTok Shop | 228 → 106 | −54% |
Falling SKUs typically peak for five to seven weeks. Two of these are still carrying inventory built for the peak.
Captured inside live streams, not scraped from product pages
Counterfeit shops cluster around your three best-selling SKUs and appear fastest during trend peaks — typically within 11 days of a product crossing 200 creators.
Your highest-volume seller · tracked on TikTok Shop · United States
What the data says to do about it
This is beauty in the United States — a single example. Actowiz tracks 4 social channels × 4 markets, capturing in-stream prices that never appear on a product page. We build custom social commerce dashboards in under 7 days.
What social commerce intelligence is worth · based on 52 Actowiz client benchmarks
Based on average outcomes from 52 Actowiz social commerce clients · 2025–2026
How a beauty brand stopped losing margin inside live streams
The brand had 1,400 TikTok Shop affiliates and a MAP policy nobody could enforce, because the discounts were happening inside live streams and bundle offers that never touched the product page. Actowiz captured 3,100 live sessions across two markets over eight weeks and found that 412 sellers were breaching MAP, with 63% of breaches concentrated between 8pm and 11pm. We built creator-level compliance reporting and daily Slack alerts. Within four months the brand had cut violations by 71%, removed 147 unauthorized listings, and started entering trend cycles nine days earlier using the same feed.
The most detailed pricing study on TikTok Shop and live commerce — covering TikTok Shop, Instagram, YouTube and Facebook Shops across the US, UK, Indonesia and Vietnam. Built from 8 months of Actowiz live session capture.
Everything brand teams ask before going live with Actowiz
Yes, and this is the part most tools miss. We capture the in-stream offer — flash price, bundle composition, quantity limits and duration — alongside the product page price. That is where most MAP breaches happen, because the page price stays compliant while the live price does not.
TikTok Shop, Instagram Shopping, YouTube Shopping and Facebook Shops, across the US, UK, Indonesia, Vietnam, Thailand, Malaysia, the Philippines and Singapore. TikTok Shop refreshes every 15 minutes; the others range from 30 to 60 minutes. Additional markets can be added in about a week.
Typically 7 to 14 days before mass adoption. We watch creator count, sound attachment, format repetition and price movement together — a SKU crossing 40 creators with rising sound usage and stable pricing is early; one crossing 300 creators with collapsing prices is already peaking.
Yes. Most clients track their own affiliate roster plus every creator selling a competing SKU in their category. That is what makes the discount war view useful — you see the whole battlefield, not only your own side of it.
Both. You get the live dashboard, a REST API for your warehouse, daily CSV or Parquet exports to S3 or GCS, and Slack or email alerts the moment a creator breaches MAP or a tracked SKU crosses a velocity threshold. Full session metadata is included.
We supply the evidence pack — listing snapshots, seller history, price trail and session recordings metadata — in the format the platforms accept. Filing is handled by your legal or brand protection team, or by a partner we can introduce. Clients typically see a median takedown time of six days.
Tell us your category and your markets. We will capture 200 live sessions across all four channels and send back a working sample dashboard — free, no commitment.
Response time under 4 hours · Mon–Sat · +1 424 377 7584 (USA) · +91 88666 56657 (India)
Tell us your category, target cities, and what you're trying to win — we'll send back a working sample dashboard within 48 hours, fully customized to your SKUs and competitors.