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Zepto India Twice a Week Keyword Rank & Category Visibility Dataset

A twice-weekly keyword file built around generic category terms — the searches where category share is actually decided — with rank, organic versus sponsored placement, brand visibility and price across 33 columns.

The supplied sample follows one generic term and the ad density is striking: 26 of 50 placements were sponsored and 24 different brands competed on it. On a generic term, more than half the page is bought.

This data is available for download immediately after purchase

The file already exists, because this pipeline runs twice a week whether you buy it or not. Most vendors start collecting after you order — which is why they quote a lead time. Here the most recent file is in your account within minutes of payment, with an API key issued at the same time.

$499.00per month

All prices are in USD · GST or VAT added on the invoice

240,000 rows per run — keyword × pin-code × rank

33 fields, all listed below

This dataset was last updated on 03-Oct-2026

Delivered Monday and Thursday · cancel any time

Excel and CSV included · JSON and Parquet on request

Please download the sample first and check the fields against what you need. Data files are not refundable once delivered.

VISA · MASTERCARD · AMEX · UPI · NET BANKING

Fields Sample rows Coverage Historical FAQ Add to cart · $499.00

What you get, in plain terms

Four things. This is a search visibility dataset rather than a product extract — if you want Zepto store pricing, take the twice-a-day file instead.

Rank on the keyword, not just the product

One row per keyword, per pin-code, per position. search_rank tells you where a product actually appeared to a shopper typing that term.

Organic separated from sponsored

type marks each placement Organic or Inorganic. On the generic term in the supplied sample, 26 of 50 placements — over half — were paid.

Every competing brand counted

Twenty-four distinct brands appeared on one generic keyword. brand and Brand visibility let you measure share without matching names by string.

However you want it

Direct download, REST API, Amazon S3, Google Cloud, Snowflake or SFTP. The API key comes with the dataset.

Fields included in this dataset

All 33 columns, in the exact order they appear in the file — taken straight from the sample, not from a brochure. The free sample ships with a data dictionary giving an example value for each one.

Sr.Noplatformdatekeyword citylocationTierpincode search_rankproduct_idproduct_urlProduct Image link brandBrand visibilityproduct_namegrammage mrpselling_pricetypeOrganic Placement Inorganic placementweekmonthyear datetimediscount_percentKeyword TypeProduct Status Notify StatusLabelRatingsRating count Availability

Sample rows from the real file

Real rows from the sample file, not an illustration. The free sample is 50 keyword-by-pin-code rows with all 33 columns.

Sample is free, no signup and no card. Check the fields before you buy — files are not refundable once delivered.

Coverage

Captured Monday and Thursday across the keywords and pin-codes on your feed. The supplied sample follows one generic term across 2 pin-codes in depth.

Placement type	Rows in sample	Share	Distinct brands seen	Ranks covered
Sponsored	26	52%	14	1 – 23
Organic	24	48%	16	1 – 24
All placements	50	100%	24	1 – 24

One keyword across two pin-codes is what the sample shows, not what the feed is limited to. Keyword count multiplied by pin-code count is what drives the price — most clients run a few hundred generic terms.

Historical data

The last 30 days come with the dataset. Beyond that we hold Zepto keyword records from February 2025 onwards for the keywords on this feed — enough to show how sponsored share moved through a festive quarter.

Ask about historical data

Need more data points?

We can extend this dataset beyond the standard 33 columns — share of voice calculated per keyword is the most requested addition, along with banner and category placements, competitor brand mapping and a wider keyword set.

Request custom fields

“Half the page on our main category term was paid for, by fourteen different brands. We had budgeted for brand defence and completely underspent on the terms that actually drive discovery.”

Pooja Rao · Brand ManagerIndian skincare brand · downloaded the sample, bought the same week

What people use this dataset for

Brand and media teams

See who appears on your terms, whether they earned the slot or paid for it, and in which pin-codes.

Retail media buyers

Measure what your spend actually bought — sponsored position by keyword, not a platform-reported summary.

Category and SEO teams

Track organic rank on generic terms, where visibility can still be won without paying for it.

Analysts

Build a share-of-search series across brand, competitor and generic keyword types.

No procurement cycle. Card payment, invoice on the spot. Most buyers are querying data the same afternoon.

Maintenance is ours. When Zepto changes its layout, the file you receive does not change shape.

Analysis-ready. Loads straight into Excel, Power BI, Tableau, BigQuery or a pandas notebook.

Cancel whenever. The feed runs to the end of the period you paid for, then stops. No notice, no fee.

About Zepto category search data

Zepto's search page carries both organic and sponsored listings. On brand terms the competition is a handful of rivals; on generic category terms it is the whole category, and the paid share is far higher.

Why generic terms behave differently from brand terms

A shopper typing a brand name already knows what they want. A shopper typing a category term does not, which makes those searches the real battleground — and prices them accordingly. In the supplied sample a single generic term drew 24 competing brands and 26 of 50 placements were paid, against roughly a third on the brand term in our daily file.

Why twice a week is usually enough here

Organic rank on generic terms moves on a weekly rhythm, not an hourly one. Two captures a week is enough to see a competitor enter or a position slip, without paying for readings that mostly repeat. If you are running daily paid media on these terms, take the daily file instead.

What the empty columns mean

city and Tier came through empty across the whole supplied sample. City is still available inside location, which carries a full address string, but if you need it as its own column say so and we will populate it.

Is collecting this data legal?

Collecting publicly visible product and price information is generally lawful in most jurisdictions. Actowiz collects only public pages, respects robots.txt and platform terms, holds no personal data, and aligns with GDPR and CCPA. We are ISO 9001 and ISO 27001 certified, and this dataset carries documented provenance so your legal team can review the source before you buy.

Frequently asked questions

On the term in the supplied sample, 26 of 50 placements — just over half. That is considerably higher than on brand terms, where our daily Zepto sample showed roughly a third. Generic terms are where the money goes.

The supplied sample follows one generic term across two pin-codes in depth. The live feed covers whatever set you need — keyword count multiplied by pin-code count drives the cost.

Same schema, different cadence and different keyword focus. Take the daily file if you are defending brand terms or running paid media that changes day to day; twice a week is enough for category tracking and costs less.

They came through empty across the whole supplied sample. City is still available inside location, which carries a full address string.

Immediately. The file already exists because the pipeline runs on its schedule whether you buy it or not. Most vendors start collecting after you order, which is why they quote a lead time — here the current file is in your account within minutes, with an API key.

Yes. 50 real rows with every field and a data dictionary, no signup and no card. Please use it — checking the fields against your own requirement takes five minutes and prevents almost every problem we see.

Excel and CSV are included. JSON and Parquet are available on request at no extra cost.

Yes, and the key comes with the dataset at no extra charge. It is unmetered for the data you have bought, with a fair-use rate limit documented in the API reference.

Data files are not refundable once delivered, which is why the sample matters. One exception: if a delivered file does not match the field list on this page, that is our error and we fix it or refund that month.

Any time from your account. The feed keeps running until the end of the period you have paid for, then stops. No notice period and no cancellation fee.

We email you 30 days before any field is added, renamed or removed, and we never remove one inside a period you have already paid for.

The last 30 days are included. Beyond that we hold Zepto records from February 2025 onwards for the stores, pin-codes or keywords on this feed. Ask and we will confirm exactly what exists for yours.

Internal use across your whole organisation with unlimited seats. Redistributing the data, reselling it, or embedding it in a product you sell needs a separate licence — tell us what you have in mind.

Of course, though nothing on this page requires it. If you would rather have a call before buying, use the contact form and ask for the datasets team.

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Zepto India Twice a Week Keyword Rank & Category Visibility Dataset

What you get, in plain terms

Rank on the keyword, not just the product

Organic separated from sponsored

Every competing brand counted

However you want it

Fields included in this dataset

Sample rows from the real file

Coverage

Historical data

Need more data points?

What people use this dataset for

Brand and media teams

Retail media buyers

Category and SEO teams

Analysts

About Zepto category search data

Why generic terms behave differently from brand terms

Why twice a week is usually enough here

What the empty columns mean

Is collecting this data legal?

Frequently asked questions

How much of a generic search page is paid?

How many keywords and pin-codes can you track?

Should I take this or the daily file?

Why are city and Tier empty?

How soon can I download the data after paying?

Is the sample really free?

What format does it come in?

Can I get it as an API instead of a file?

Is it refundable?

Can I cancel?

What if the fields change?

Do you have historical data?

What licence do I get?

Can I speak to someone first?

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