A beverage brand needing pack-size and ₹/litre comparison for three bottled-water brands across q-commerce, from 250ml single bottles to 20L jars.

Industry

FMCG • Beverages / Bottled Water

Region

India

Range

250ml – 20L

Brands Compared

250ml–20L

Pack-Size Range

₹/Litre

Value Spread

Q-Commerce

Coverage

Contact Sales

Key Takeaways

Actowiz captured every pack size for three bottled-water brands across q-commerce and normalized to ₹ per litre, exposing where each brand's value concentrated and where pricing was inconsistent. Because packs span from 250ml single bottles to 20L jars — two orders of magnitude — only per-litre pricing makes them comparable. Comparing ₹/litre across sizes surfaced the value sweet spots and the price breaks where per-litre value jumped between packs, giving the client a clear, like-for-like read on how the three brands competed across the entire pack ladder.

What did the client need?

The client is a beverage brand needing to understand bottled-water value across the full pack-size ladder — from 250ml single bottles to 20L jars — for three brands on q-commerce. Headline pack prices obscure value; only ₹/litre reveals it.

Actowiz captured every pack size for the three brands across q-commerce and normalized to ₹/litre, exposing where each brand's value concentrated and where pricing was inconsistent.

What made this hard?

Wide pack ladder. From 250ml to 20L, pack sizes span two orders of magnitude — all needing a common basis.
₹/litre normalization. Only per-litre pricing makes packs comparable; raw price misleads.
Three-brand mapping. Each brand's full pack range had to be captured and aligned.
Pricing inconsistency. Per-litre value often jumps between sizes, and those breaks had to be surfaced.
Cross-platform capture. Prices had to be captured uniformly across q-commerce.

How did Actowiz solve it?

Actowiz built a pack-size-aware capture and ₹/litre normalization pipeline across the three brands and q-commerce platforms.

Approach

Full pack capture. Every pack size (250ml–20L) captured per brand.
₹/litre normalization. Each SKU normalized to price-per-litre.
Spread analysis. Per-litre value compared across sizes to find breaks and sweet spots.
Three-brand comparison. Brands compared like-for-like on ₹/litre by pack size.
Cross-platform capture. Uniform pricing across q-commerce apps.

Data Attributes Extracted

Attribute	Description
Brand	Bottled-water brand
SKU / Pack Size	250ml … 20L
Platform	Q-commerce app
Price	Listed price
₹ per Litre	Normalized price-per-litre
Pack Format	Single / multipack / jar
Scrape Date	Cycle date

What were the results?

Value transparency. ₹/litre exposed real value across the full pack ladder.
Pricing breaks found. Where per-litre value jumped between sizes became visible.
Competitive read. How the three brands compared on value by pack size.
Pack strategy input. Evidence for pack architecture and pricing decisions.

Project at a Glance

Metric	Value
Industry	FMCG • Beverages / Bottled Water
Region	India
Scope	3 brands
Range	250ml – 20L
Metric	₹/litre spread
Coverage	Q-commerce platforms
Output	₹/litre comparison dataset

Client Feedback

“Once Actowiz put every pack from 250ml to 20L into ₹ per litre, our whole pricing ladder made sense — we could see exactly where our value dipped against the other two brands.”

— Pricing Manager, Beverage Brand

Frequently Asked Questions

Q: Why normalize bottled water to ₹/litre?

A: Packs span 250ml to 20L, so pack price is not comparable; ₹/litre reveals true value across the ladder.

Q: What is a pricing break?

A: A point where per-litre value jumps between pack sizes — useful for spotting value sweet spots and anomalies.

Q: How many brands were compared?

A: Three bottled-water brands, across their full pack range.

Q: How often is it refreshed?

A: On a recurring cadence for ongoing value tracking.

Need a custom data pipeline for your category?

Actowiz Solutions designs custom, large-scale scraping and market-intelligence pipelines with rigorous QA. Visit actowizsolutions.com to discuss your data requirement.

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