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Petcare is amongst the biggest product eCommerce categories across all the CPGs. As the stake grows, top Petcare brands require to track or optimize presence across online channels for driving higher sales and visibility for products related to competitors. To know the industry landscape better, we have analyzed and tracked around 100,000+ SKUs in seven e-retailers for sharing insights about stock availability, prices, and search share of six biggest Petcare brands in the USA.

Key Highlights

  • Nestle has increased its stock accessibility from 43% (2021) to 82% (2022)
  • Every brand’s price strategy is exclusive, with no visible discounting patterns across different brands
  • Many new and small-scale Petcare brands have lately entered the market to gain more search share.