A dairy brand needing to compare cheese assortment depth across platforms for the top 20 brands — national brands versus regional dairy co-ops.

Industry

FMCG • Dairy / Cheese

Region

India

Comparison

National vs regional co-ops

Top 20

Cheese Brands

Nat'l vs

Regional Co-ops

Platform-wise

Assortment Depth

SKU-Level

Mapping

Contact Sales

Key Takeaways

Actowiz mapped the top 20 cheese brands across platforms, capturing assortment depth per brand and classifying national versus regional dairy co-operative players for a like-for-like comparison. Assortment depth — how many variants, formats, and pack sizes each brand offers — was measured consistently so national brands and regional co-ops could be compared platform by platform. The result showed exactly how regional co-ops competed on range, where the client's own assortment was too thin, and which variants or formats to add per platform — turning a scattered catalogue picture into a clear, comparable assortment map.

What did the client need?

The client is a dairy business that needed to understand cheese assortment depth on digital shelves — how many variants and formats each brand offered — and how national brands stacked up against regional dairy co-operatives, platform by platform.

Actowiz mapped the top 20 cheese brands across platforms, capturing assortment depth per brand and classifying national versus regional co-op players for a like-for-like comparison.

What made this hard?

Assortment-depth definition. Depth (variants, formats, pack sizes per brand) had to be measured consistently.
National vs co-op tagging. Each brand classified as national or regional dairy co-op for the core comparison.
Regional coverage. Regional co-ops surface unevenly by platform and geography, needing careful capture.
Top-20 breadth. Twenty brands with many SKUs each required robust mapping.
Platform differences. Assortment varies by platform, so per-platform capture was essential.

How did Actowiz solve it?

Actowiz built a cheese catalog-extraction and classification pipeline measuring assortment depth per brand, per platform.

Approach

Catalog capture. Cheese SKUs extracted per brand across platforms.
Brand classification. National vs regional dairy co-op tagged per brand.
Depth measurement. Variant/format/pack counts computed per brand per platform.
Comparison model. National vs co-op assortment compared platform-wise.
Structured output. Assortment-depth tables by brand, type, and platform.

Data Attributes Extracted

Attribute	Description
Brand	Cheese brand
Type	National brand or regional dairy co-op
SKU / Variant	Product, format, pack size
Platform	Source platform
Assortment Depth	SKU/variant count per brand
Format Coverage	Slices, blocks, spreads, etc.
Scrape Date	Cycle date

What were the results?

Assortment clarity. Depth per brand visible across platforms for the first time.
National vs co-op read. A clear picture of how regional co-ops competed on breadth.
Platform gaps. Where the client's assortment was thin versus rivals.
Range decisions. Evidence for which variants/formats to add per platform.

Project at a Glance

Metric	Value
Industry	FMCG • Dairy / Cheese
Region	India
Scope	Top 20 cheese brands
Comparison	National vs regional co-ops
Metric	Assortment depth
Granularity	Brand × type × platform
Output	Assortment dataset

Client Feedback

“We could finally see how the regional co-ops were competing on range, platform by platform. Actowiz's assortment map showed us exactly where our shelf was too thin.”

— Category Manager, Dairy Brand

Frequently Asked Questions

Q: What is assortment depth?

A: The number of variants, formats, and pack sizes a brand fields — a measure of catalogue breadth per platform.

Q: How are national and co-op brands compared?

A: Each brand is tagged national or regional dairy co-op, then depth is compared platform-wise.

Q: How many brands were mapped?

A: The top 20 cheese brands across the in-scope platforms.

Q: How often is it refreshed?

A: On a recurring cadence for ongoing assortment tracking.

Need a custom data pipeline for your category?

Actowiz Solutions designs custom, large-scale scraping and market-intelligence pipelines with rigorous QA. Visit actowizsolutions.com to discuss your data requirement.

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