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 country : United States
 city : Columbus
US
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)
Navratri Mega Sale Price Tracking

Executive Summary

The beauty and wellness industry thrives on precision. Managing thousands of SKUs across platforms like Amazon, Target, and Ulta demands consistency. This case study explores how Actowiz Solutions helped a major retailer align 50,000 SKUs with 99% accuracy, unifying product data for top brands such as Olay, Neutrogena, and The Ordinary.

Objective: Map and verify 50K SKUs across marketplaces.

Outcome: 99% attribute accuracy, unified taxonomy, enhanced analytics, and faster updates.

Industry Background

As beauty products flood digital shelves, inconsistencies in names, attributes, and pack sizes can hurt discoverability and trust. Retailers need uniform taxonomy and structured data to manage product listings efficiently.

Actowiz Solutions enables retailers to achieve this through data harmonization, SKU standardization, and marketplace scraping intelligence, ensuring clarity and accuracy across all digital touchpoints.

2. Project Overview

Client: A U.S.-based beauty retailer active on Amazon, Target, and Ulta.

Challenge: Fragmented and inconsistent product listings, duplicates, and missing attributes.

The client needed a centralized master catalog for better visibility and analysis.

3. Objectives

Goal Description
SKU Mapping Identify and align 50K products across marketplaces
Attribute Accuracy Achieve 99% consistency across platforms
Taxonomy Standardization Create a unified product structure
Real-Time Monitoring Enable dynamic updates for price and stock
Competitive Insights Benchmark listings for pricing and brand compliance

Actowiz Approach

Phase 1: Data Collection

Extracted structured datasets from each marketplace:

  • Amazon: Title, ASIN, Brand, Price, Rating, Reviews
  • Target: DPCI, UPC, Category, Price, Availability
  • Ulta: SKU ID, Brand, Product Family, Volume, Reviews

Sample Extracted Fields:

Marketplace Product ID Brand Product Name Size Price Rating
Amazon B0C12345 Olay Regenerist Micro-Sculpting Cream 50 ml $24.99 4.7
Target 002-15-6789 Olay Micro-Sculpting Face Moisturizer 50 ml $25.00 4.6
Ulta 2584721 Olay Regenerist Micro-Sculpting Cream 1.7 oz $24.99 4.7
Phase 2: Attribute Normalization

Actowiz's Product Mapping Engine (PME) standardized product names, pack sizes, and features using:

  • Cosine similarity & Levenshtein distance
  • Attribute harmonization for units & packaging
  • Category alignment (Skincare > Face Creams)

Result: 4,000 duplicate SKUs removed and taxonomy standardized.

Phase 3: Enrichment & Validation

AI and manual verification filled missing fields (size, color, variant). Enriched datasets reached 97% completeness.

Phase 4: Data Matching & Integration

Linked SKUs using UPCs and name similarity.

Field Example
Master SKU OLY-RMC-50
Unified Title Olay Regenerist Micro-Sculpting Cream 50ml
Amazon ASIN B0C12345
Target ID 002-15-6789
Ulta ID 2584721
Phase 5: Real-Time Monitoring Setup

Automated crawlers and dashboards were developed to track:

  • Price updates
  • Stock changes
  • Review trends
  • Attribute shifts

Dashboard Metrics: Unified price view, stock alerts, and accuracy score.

5. Sample Data Snapshot

SKU Brand Marketplace Price Availability Rating Match %
OLY-RMC-50 Olay Amazon $24.99 In Stock 4.7 100%
OLY-RMC-50 Target - $25.00 In Stock 4.6 98%
NTR-HCL-100 Neutrogena Amazon $11.49 In Stock 4.5 99%
ORD-SRS-30 The Ordinary Ulta $9.99 Limited 4.8 97%

Challenges & Solutions

Challenge 1: Disparate IDs (ASIN vs DPCI vs Ulta SKU)

Solution: Cross-linked with UPC and brand normalization.

Challenge 2: Attribute gaps (size, formulation)

Solution: AI-driven enrichment + secondary brand scraping.

Challenge 3: Naming variations

Solution: NLP synonym mapping achieved 99% accuracy.

Challenge 4: Duplicate SKUs

Solution: Similarity clustering eliminated 4,000+ duplicates.

Results

Metric Before After (with Actowiz)
SKU Accuracy 72% 99%
Duplicate Entries 4,100 0
Catalog Update Time 3 Days 8 Hours
Data Refresh Cycle Monthly Bi-Weekly

Business Impact:

  • 80% reduction in manual audits
  • Unified pricing visibility
  • Better conversion from consistent data

Technologies Used

  • Python + Scrapy for scraping
  • AWS Lambda, S3 for pipelines
  • PostgreSQL, MongoDB for data storage
  • AI/ML Models for product similarity
  • Power BI for reporting and dashboards

Business Outcomes

1. Optimized Pricing: Found price gaps >8%, improved margin by 4.5%.

2. Faster SKU Onboarding: Time reduced by 70%.

3. Improved Brand Consistency: Synchronized descriptions & visuals.

4. Better SEO Visibility: Structured data boosted search rankings.

10. Benefits of Cross-Marketplace Mapping

Benefit Description
Data Uniformity Improves analytics and decision-making accuracy
Competitive Benchmarking Compare attributes and prices efficiently
Time Savings Automated audits reduce manual effort
Better CX Consistent listings improve buyer confidence
Inventory Planning Enhanced visibility across sales channels

Conclusion

Actowiz Solutions delivered complete cross-marketplace alignment, empowering the retailer to act on real-time insights with clean, consistent data. This case shows how intelligent automation transforms product management across platforms, improving both efficiency and performance.

About Actowiz Solutions

Actowiz Solutions is a global leader in web scraping, product mapping, and retail data intelligence, offering real-time insights across 150+ online platforms. Our solutions help retailers, manufacturers, and D2C brands automate pricing, product analytics, and competitive intelligence.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape Structure Analyze Visualize

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

Actowiz Insights Hub

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