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Cross-Platform Price Intelligence for 20 FMCG SKUs Across India’s Top 6 Retail Apps - Scrape Cross-Platform Price across Indian Retail Apps

Case Study on how brands Scrape Cross-Platform Price across Indian Retail Apps to track 20 FMCG SKUs, optimize pricing, and stay competitive across top retail platforms.

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Navratri Mega Sale Price Tracking

Introduction

In India’s rapidly evolving FMCG ecosystem, pricing volatility across digital retail platforms directly impacts brand margins, channel trust, and MAP compliance. Leading FMCG brands increasingly rely on data-driven intelligence to maintain pricing consistency and competitiveness. This case study highlights how Actowiz Solutions enabled a national FMCG brand to Scrape Cross-Platform Price across Indian Retail apps and gain real-time visibility into pricing movements for 20 high-priority SKUs.

With platforms like Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, and BigBasket updating prices multiple times daily, manual tracking was no longer viable. Actowiz implemented a scalable, automated price intelligence framework that delivered SKU-level pricing insights, detected undercutting in real time, and improved MAP adherence.

The result was a unified view of cross-platform pricing behavior that helped the brand plug revenue leakages, optimize promotional strategies, and protect channel relationships—demonstrating the power of real-time price intelligence at scale.

About the Client

Navratri Mega Sale Price Tracking

The client is a leading Indian FMCG manufacturer with a diversified portfolio across packaged foods, personal care, and household essentials. Operating nationally, the brand distributes through both traditional trade and digital-first channels, serving millions of consumers daily. As online grocery and quick commerce gained traction, the client prioritized Cross-platform FMCG Price Intelligence to ensure pricing consistency across emerging and established retail apps.

Their top 20 SKUs accounted for nearly 55% of online revenue and were listed across Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, and BigBasket. With increasing price wars and frequent flash discounts, the brand faced challenges maintaining MAP compliance and avoiding channel conflicts. The client needed a reliable data partner to deliver real-time, SKU-level price intelligence across platforms while supporting strategic pricing and compliance monitoring.

Challenges & Objectives

Challenges
  • FMCG SKU Price Comparison for Indian Retail apps was manual, fragmented, and delayed
  • Frequent price undercutting by sellers led to MAP violations
  • No real-time visibility into quick commerce price fluctuations
  • Difficulty correlating price changes with sales and margin impact
Objectives
  • Build a centralized, real-time pricing intelligence system
  • Track prices for 20 critical FMCG SKUs across six platforms
  • Detect undercutting and price leakages instantly
  • Enable faster pricing corrections and MAP enforcement

Our Strategic Approach

Unified Price Intelligence Framework

Actowiz designed a centralized monitoring framework powered by Automated FMCG price Data Extraction to collect live SKU-level prices from all six retail apps. The system normalized data across platforms, mapped SKUs accurately, and ensured apples-to-apples comparison despite variations in pack size, seller, or promotion structure.

Real-Time Monitoring & Alerts

The solution enabled continuous tracking with configurable alerts for price drops, deviations from MAP, and sudden promotional activity. This allowed pricing teams to respond within hours instead of days. Historical price trends were also captured to support strategic planning and promotional analysis.

Technical Roadblocks

Platform-Level Variations

Each platform had unique pricing logic, seller models, and update frequencies. Actowiz standardized data models to enable FMCG Price comparison across India’s Top 6 Retail Apps.

Anti-Scraping & Dynamic Content

Quick commerce apps used dynamic APIs and frequent UI changes. Actowiz deployed adaptive crawling, API monitoring, and fallback mechanisms to ensure uninterrupted data flow.

SKU Matching Accuracy

Ensuring accurate SKU mapping across platforms was critical. Intelligent matching logic and validation rules eliminated duplication and mismatches, ensuring data reliability.

Our Solutions

Actowiz delivered a robust solution for FMCG Price Intelligence with Web Scraping, combining real-time data extraction, validation, and analytics. The system tracked base price, discounted price, seller-level pricing, and promotional flags for each SKU. Data was delivered via dashboards and APIs, enabling seamless integration with the client’s pricing and compliance systems.

The solution supported both quick commerce and traditional eCommerce platforms, ensuring consistent visibility across the entire digital retail landscape. Automated alerts, historical trend analysis, and compliance reports empowered pricing teams to act decisively and confidently.

Results & Key Metrics

Using Quick Commerce & Grocery Data Scraping, the brand achieved measurable outcomes:

  • 32% reduction in MAP violations within 3 months
  • 25% faster response time to price undercutting
  • 18% improvement in gross margins for monitored SKUs
  • Real-time tracking across Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, and BigBasket

Impact Analysis

Real-time tracking helped identify seller-level undercutting, promotional leakages, and platform-specific pricing anomalies. Brands fixed pricing gaps within hours, strengthened channel trust, and optimized promotions without margin erosion.

Client Feedback

“Actowiz Solutions transformed how we monitor digital pricing. Their real-time intelligence helped us detect undercutting instantly and enforce MAP compliance across platforms. We now operate with confidence in a highly volatile pricing environment.”

— Head of Revenue Management, Leading FMCG Brand

Why Partner with Actowiz Solutions?

Actowiz Solutions brings deep expertise in Scrape Cross-Platform Price across Indian Retail apps, combining advanced technology with domain knowledge.

  • Proven experience across FMCG, quick commerce, and eCommerce
  • Scalable infrastructure for real-time monitoring
  • High data accuracy and compliance-ready outputs
  • Dedicated support and customization

Brands trust Actowiz to deliver reliable, actionable price intelligence at scale.

Conclusion

This case study demonstrates how real-time intelligence transforms pricing strategy. With Actowiz’s Web scraping API, brands gain continuous visibility into market dynamics. Our Custom Datasets and instant data scraper empower teams to detect leakages, optimize pricing, and protect margins across platforms.

Partner with Actowiz Solutions to unlock real-time FMCG price intelligence and stay ahead in India’s competitive retail landscape.

FAQs

1. Why is cross-platform price intelligence critical for FMCG brands?

It helps detect undercutting, ensure MAP compliance, and protect margins across fast-changing retail apps.

2. How frequently are prices updated across quick commerce apps?

Prices can change multiple times per day, especially during peak demand or flash promotions.

3. Which platforms were covered in this case study?

Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, and BigBasket.

4. Can this solution scale beyond 20 SKUs?

Yes, Actowiz solutions are fully scalable across thousands of SKUs and categories.

5. How does real-time tracking prevent revenue leakage?

By instantly detecting price drops and non-compliant sellers, brands can take corrective action before revenue impact escalates.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

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Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

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Industry:

Real Estate

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2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

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Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

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Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

View Case Studies

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

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Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

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Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

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Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

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Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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