Daily Q-Commerce Discount-Depth Tracker — Real MRP-vs-Selling %

Key Takeaways

Actowiz built a daily discount-depth tracker capturing MRP and selling price per SKU across categories and platforms, computing true discount % and surfacing where genuine promotion was concentrated. Advertised “up to X% off” banners rarely reflect what a specific SKU is really discounted at; the real signal is the MRP-to-selling gap, and it shifts daily. By capturing both prices every day and computing the actual depth, Actowiz gave the client a real, category-wide view of discounting — how it moved day to day, where rivals discounted hardest, and what to base promo and margin strategy on.

What did the client need?

The client needed to see through headline discount claims to the real discount depth on q-commerce — the actual gap between MRP and selling price — measured daily across categories and platforms. Advertised “up to X% off” banners rarely reflect what a specific SKU is really discounted at.

Actowiz built a daily discount-depth tracker capturing MRP and selling price per SKU across categories and platforms, computing true discount % and surfacing where genuine promotion was concentrated.

What made this hard?

• MRP vs selling gap. Real discount is the MRP-to-selling gap per SKU — not the advertised banner claim.
• Daily volatility. Discounts shift daily, so only a daily cadence captures true depth over time.
• Cross-category breadth. Depth had to be tracked across many categories comparably.
• MRP capture. Reliable MRP capture per SKU was needed to compute real discount.
• Multi-platform. Uniform capture across q-commerce platforms.

What were the results?

• Real discount visibility. True MRP-to-selling depth exposed beyond banner claims.
• Daily trend. How discounting moved day to day across categories.
• Competitive read. Where rivals were discounting hardest.
• Promo strategy. Evidence for the client's own discount and margin decisions.

Need a custom data pipeline for your category?

Actowiz Solutions designs custom, large-scale scraping and market-intelligence pipelines with rigorous QA. Visit actowizsolutions.com to discuss your data requirement.