At a Glance

IndustryBeauty / personal-care brand
Sources MonitoredBeauty marketplaces & retailers
FocusPrice, availability, search rank, ratings, share of shelf
DeliveryDaily digital-shelf scorecard
EngagementOngoing managed pipeline

Ideal Customer Profile (ICP)

Who they are: A beauty or personal-care brand selling across multiple retailers and marketplaces, whose e-commerce team owns online performance but lacks a unified view.

Core pain points:

No single view of how the brand performs across Nykaa, Sephora, Amazon, and more.
Bestsellers go out of stock at some retailers without anyone noticing.
Competitors outrank the brand in search, quietly stealing discovery.

What success looks like: One daily scorecard showing price, availability, search rank, ratings, and share of shelf across every retailer — so the team can act where it matters.

The Client (anonymized)

The client is a beauty brand distributed across several online retailers. Identifying details are withheld; figures are illustrative.

The Challenge

The brand's products sold across many retailers, but the team's view was fragmented — a spreadsheet here, a retailer dashboard there. They couldn't answer basic questions: Are we in stock everywhere? Where do we rank when someone searches our category? Is our pricing consistent? Are our ratings slipping anywhere? Problems surfaced only after sales dipped.

The Solution

Actowiz built a digital-shelf analytics pipeline across the brand's retailers:

Price & availability per SKU per retailer, with out-of-stock flagged.
Search rank / share of search for the brand's key category terms.
Ratings & review tracking over time, per retailer.
Share of shelf — the brand's presence vs competitors in category listings.
Daily scorecard consolidating all of it into one view.

Sample Output

Illustrative sample data — not real products or retailers.

Digital-shelf scorecard (one hero SKU)

Retailer	Price	Stock	Search rank	Rating
Retailer A	₹649	In stock	#3	4.4
Retailer B	₹649	Out of stock	#11	4.5
Retailer C	₹599	In stock	#6	4.2

Category share-of-shelf

Category term	Brand listings in top 20	Share of shelf
"vitamin C serum"	3	15%
"face wash"	2	10%

Retailer B is the immediate insight: out of stock and ranked #11 — a bestseller invisible to shoppers at a key retailer, which a fragmented view would have missed for weeks.

Results

Metric	Before	After
Cross-retailer view	Fragmented	One daily scorecard
Stockout detection	After sales dip	Flagged daily
Search-rank visibility	None	Tracked per term
Price consistency	Unclear	Monitored per retailer

Key outcomes: a single daily digital-shelf scorecard, early stockout and rank-drop detection, and an e-commerce team that acts on the shelf proactively instead of reacting to sales reports.

FAQ

What is digital shelf analytics?

Tracking how a brand's products perform across online retailers — price, availability, search rank, ratings, and share of shelf — in one consolidated view.

Which beauty retailers can be covered?

Nykaa, Tira, Sephora, Ulta, Boots, Amazon, and other marketplaces across regions.

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