How Actowiz Solutions Enriched 3 Million Business Records Using Yelp & Manta

Introduction

3,000,000+

Business records enriched

2 Platforms Integrated

Yelp + Manta

45+ Attributes

Cleaned, validated, and standardized

Plan

Enterprise Premium – Data Enrichment & Verification

Industry

Local Business Intelligence, Lead Generation, Data Aggregation

Our Client

A leading North American data aggregator specializing in:

• local business lists
• lead-generation databases
• location analytics
• small business insights
• B2B contact solutions

They maintain millions of business listings used by enterprise sales teams, marketing platforms, and analytics companies.

To improve accuracy, they needed fresh, verified, enriched, and deduplicated business profiles from trusted public sources such as Yelp and Manta.

But processing 3 million+ records manually or using basic scripts was impossible — they needed a scalable, automated enrichment engine.

The Challenge

The client approached Actowiz Solutions with several large-scale data issues:

1. Legacy data was incomplete and inconsistent

Their existing datasets lacked:

• correct phone numbers
• updated website URLs
• accurate categories
• business hours
• ownership changes
• closed business flags

Many entries were outdated or duplicated, reducing the value of their database.

2. They needed enrichment from two very different platforms

Both Yelp and Manta structure business information differently:

• Yelp uses modern, dynamic endpoints
• Manta pages vary heavily by business type
• HTML layouts change frequently
• API-like calls require device headers

Basic scraping tools couldn't handle these inconsistencies.

3. Volume was massive: 3 million records

Enriching millions of listings required:

• distributed crawling
• multi-threading
• proxy rotation
• error handling
• retry logic
• data normalizing

A lightweight script couldn't support this scale.

4. Quality expectations were extremely high

The client needed:

• 98% match accuracy
• strict deduplication
• structured output
• automated validation

Their customers depended on the accuracy of every listing.

The Solution

Actowiz Solutions implemented an end-to-end Business Data Enrichment Engine, combining fast crawlers, enrichment algorithms, and rigorous quality checks.

1. High-speed crawlers built for Yelp & Manta

Actowiz configured:

• rotating residential proxies
• headless browser clusters
• dynamic HTML parsers
• anti-bot bypass mechanisms

This allowed stable, large-scale extraction from both platforms.

2. Intelligent matching algorithms

Every incoming listing was matched using:

• fuzzy name matching
• address similarity scoring
• phone number normalization
• category relevance
• lat-lng proximity checks

This ensured accurate 1:1 mapping, even when data fields varied.

3. 45+ enriched attributes added to each record

Including:

• verified business name
• categories
• ratings
• review counts
• phone numbers
• website URLs
• opening hours
• latitude & longitude
• social media handles
• service descriptions

Yelp & Manta fields were consolidated into one unified schema.

4. Full deduplication & standardization

Actowiz eliminated:

• duplicates
• obsolete businesses
• incorrect matches

and standardized all fields into clean formats suitable for:

• CRM systems
• BI dashboards
• sales intelligence tools

5. Automated QA validation

Each record passed through:

• regex validation
• business status verification
• missing-field reconstruction
• anomaly detection

Data went from raw → enriched → verified → production-ready.

The Impact

The client reported dramatic improvements across their entire business intelligence pipeline.

1. 3 million business listings fully enriched

Actowiz expanded and verified their entire database with:

• accurate contact details
• fresh categories
• up-to-date operational info

2. Lead accuracy improved by 92%

Better data → better sales conversions for their customers.

3. Outdated or closed businesses removed automatically

Reducing false leads and customer complaints.

4. Service offering upgraded instantly

The client launched new dataset products, backed by Actowiz's enriched fields.

5. Massive time savings

What would have taken their internal team years was completed in weeks.

6. A sustainable enrichment pipeline

They now rely on Actowiz for:

• monthly refreshes
• automated re-crawls
• new platform integrations

Their dataset stays evergreen and competitive in the market.