A multi-property hotel group needing a daily view of whether OTAs were selling its rooms below its own direct rate.

Use Case

OTA rate parity monitoring and direct-booking protection

Region

Not disclosed (multi-property hotel group)

Sources

Major online travel agencies (OTAs) plus the brand's direct booking site

Number of sources

Several OTAs + 1 direct site

Key metrics

Room Rates by Property, Room Type & Date

Key metrics

Parity Gap vs Direct

Key metrics

Daily Breach Alerts

Contact Sales

Key Takeaways

Actowiz Solutions built a hotel rate parity monitoring pipeline for a multi-property hotel group. Every day it captures room rates and availability by property, room type and future date across several OTAs and the brand's direct site, compares each OTA price with the direct rate, and delivers a prioritised list of parity breaches each morning.

What did the client need?

The client runs several properties and sells rooms through a number of OTAs as well as its own website. Rate parity is central to protecting its direct-booking margin: when an OTA shows a lower price than the brand site, guests book there and the hotel pays commission.

On some dates, OTAs were undercutting the direct rate. The revenue team only found out through occasional manual spot-checks, which covered a few dates and channels and could not keep up as the portfolio grew. They needed OTA price monitoring that was complete and daily.

What made this hard?

Many channels at once. Each property is listed on several OTAs and the direct site, and every channel shows prices and room names in its own way.
Rates change constantly. Hotel rates move many times a week, so a check that is correct today can be wrong tomorrow.
A forward-looking window. Parity has to be checked for future stay dates, not just tonight, which multiplies the number of rate checks per property.
Like-for-like comparison. A 'Deluxe' room on one OTA must be matched to the same room type on the brand site before a gap means anything.
Sold-out is not a breach. A channel with no availability must be reported as unavailable, not as a price gap.

How did Actowiz solve it?

Actowiz set up a managed, ongoing rate-and-parity pipeline that runs daily.

Approach

Multi-channel rate capture. Public room rates are collected from each OTA and the direct site by property, room type and future stay date, across a 30-day forward window.
Room-type matching. Room names on each channel are mapped to the brand's own room types so every comparison is like-for-like.
Automatic parity checks. Each OTA rate is compared with the direct rate and any channel pricing below direct is flagged as a breach, with the percentage gap.
Availability tracking. Each channel is marked available or sold out, so missing rates are not mistaken for parity problems.
Prioritised morning list. Breaches are ranked by property and gap size and delivered with the daily rate feed each morning.

Data Attributes / Fields

Field	Description
property_id	Internal ID of the hotel property being monitored
channel	Booking channel – direct site or the OTA name
room_type	Room type mapped to the brand's own room categories
stay_date	Future check-in date checked within the forward window
rate	Public room rate shown on the channel for that date
currency	Currency of the displayed rate
availability_status	Available or sold out on that channel
parity_gap_pct	Percentage difference between the channel rate and the direct rate
parity_flag	In parity, breach or no availability
captured_at	Date and time the rate was collected

What were the results?

Full coverage. Rate-shopping moved from a few dates and channels to all monitored channels across a 30-day forward window.
Daily breach detection. Parity breaches that were once found sporadically by hand are now flagged every day.
Same-morning response. The team acts on breaches the same morning instead of days later.
Proactive rate protection. Direct-rate protection shifted from reactive to proactive.

Project at a Glance

Metric	Value
Use Case	Hotel rate parity monitoring and direct-booking protection
Region	Not disclosed (multi-property hotel group)
Sources	Several major OTAs + the brand's direct site
Metrics	Room rate, availability, parity gap %, breach flag
Reconciliation / Method	Room-type mapping to brand categories; each OTA rate compared with the direct rate per property and stay date
Cadence	Daily, 30-day forward window
Output	Daily rate feed + prioritised parity-breach alerts (managed, ongoing pipeline)

Client Feedback

“We were finding parity breaches by hand, a few dates at a time. Now every morning we get a prioritised list of every OTA undercutting our direct rate across a 30-day window — we act the same day.”

— Revenue Manager, Hotel Group

Frequently Asked Questions

Q: What is hotel rate parity monitoring?

A: It is the regular checking of room rates across OTAs and the hotel's own website to spot any channel selling the same room, for the same date, below the direct rate. Actowiz automates these checks and sends a daily list of breaches.

Q: How far ahead are rates checked?

A: In this project rates were checked for a 30-day forward window per property and room type. The window and channels can be adjusted.

Q: Which OTAs can be monitored?

A: Actowiz collects publicly displayed rates from major OTAs such as Booking.com, Expedia and Agoda, plus your direct site.

Q: Is collecting OTA hotel rates legal?

A: Actowiz collects only public prices and availability, without logging in and without personal data, and follows site terms. Parity rules also vary by region. This is not legal advice.

Need Daily Hotel Rate Parity Alerts?

Share your properties and channels for a free sample parity report. See also our historical hotel rate data and a related rate parity case study for an OTA. Visit actowizsolutions.com to discuss your data requirement.

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