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  • Snack & Beverage Price Intelligence 2025

Snack & Beverage Price Intelligence Report – India 2025

Explore India’s 2025 Snack & Beverage pricing trends on Swiggy Instamart with Actowiz Solutions. Includes price tracking, discounts, city variations, and sample datasets.

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Navratri Mega Sale Price Tracking

Overview

The snacks and beverages category has become one of the fastest-growing verticals on hyperlocal grocery platforms. With delivery times shrinking from 30 minutes to just 10 minutes, buyers show strong impulse behaviour in chips, biscuits, soft drinks, juices, and ready-to-drink beverages.

To understand this fast-moving category, Actowiz Solutions partnered with a major FMCG brand to build a Snack & Beverage Price Intelligence System for 2025, focusing on data from Swiggy Instamart and comparing regional variations across India.

The study helps brands answer:

  • Which snack and beverage SKUs are priced differently across cities?
  • How often do prices fluctuate?
  • Are discounts consistent or city-specific?
  • Which cities offer the best pricing for beverages, energy drinks, and packaged snacks?
  • How does dynamic pricing impact conversions?

This case study presents a full India-wide price intelligence report powered by Actowiz Solutions' real-time data pipeline.

Client Challenge

Navratri Mega Sale Price Tracking

The FMCG brand operated across beverages, juices, chips, and biscuits. They noticed their Instamart sales fluctuated widely across cities, but they didn't know:

  • Why certain SKUs sold more in Bengaluru but not in Ahmedabad
  • Which competitors had aggressive discounts
  • Why beverages spiked in Hyderabad during certain hours
  • Which snack SKUs saw pricing changes on weekends
  • Which categories moved from "premium" to "discounted" in 2025

They required a daily price monitoring system with:

  • SKU-level real-time prices
  • Discount comparison
  • Time-based price fluctuations
  • Regional differences
  • Stock-out relation to pricing
  • Competitive benchmarking

Actowiz Solutions created a full-stack pricing intelligence engine for this segment.

Data Coverage & Methodology

Platforms Covered

Swiggy Instamart (Competitor data used later in next case studies)

Cities Covered
  • Delhi NCR
  • Mumbai
  • Bengaluru
  • Hyderabad
  • Pune
  • Chennai
  • Kolkata
  • Ahmedabad
Categories Tracked
  • Potato chips
  • Namkeen & savouries
  • Chocolates & biscuits
  • Soft drinks
  • Fruit juices
  • Energy drinks
  • Ready-to-drink mixers
  • Coconut water & flavoured drinks
Data Points Extracted
  • MRP
  • Selling price
  • Discount %
  • Price history
  • Timestamp of change
  • Stock status
  • SKU variants
  • Delivery ETA
  • High-demand hours
  • OOS-during-discount correlation
  • Promotions & banner placements

Actowiz Solutions ran 10-minute interval crawlers during peak hours and 30-minute intervals during normal hours.

Sample Dataset (Snacks)

Snacks – Price Snapshot (Instamart)
SKU Size City MRP Selling Price Discount Stock
Lay's Classic Salted 115g Mumbai ₹50 ₹48 4% In Stock
Kurkure Masala Munch 90g Delhi ₹20 ₹18 10% Low Stock
Bingo Mad Angles 80g Bengaluru ₹25 ₹22 12% In Stock
Haldiram Aloo Bhujia 400g Hyderabad ₹130 ₹118 9% In Stock

Sample Dataset (Beverages)

Beverages – Price Snapshot (Instamart)
SKU Size City MRP Selling Price Discount Stock
Coca-Cola 750ml Delhi ₹45 ₹42 7% In Stock
Pepsi Black 500ml Bengaluru ₹35 ₹31 11% Limited Stock
Tropicana Orange 1L Chennai ₹130 ₹122 6% In Stock
Red Bull 250ml Mumbai ₹125 ₹120 4% In Stock

Key Findings from Pricing Intelligence (2025)

1. Price Variation Across Cities

Actowiz Solutions identified up to 18% price variation between cities.

Example:

  • Lay's 115g:
    • Mumbai ₹48
    • Kolkata ₹45
    • Delhi ₹50
    • Bengaluru ₹49

Reasons included:

  • Supplier cost differences
  • Local stock availability
  • Regional promotions
  • Algorithmic pricing

Brands used these insights to adjust supply chains and negotiate margins.

2. Discounts Were Highest in Bengaluru & Hyderabad

These cities showed the most discount-heavy environment, especially for beverages.

Energy drinks had the highest discount volatility (8–14%).

Snacks had moderate changes (3–8%).

This helped the brand match competitor pricing in high-promotion cities.

3. Evening Hours Saw Maximum Price Drops in Beverages

Between 5 PM to 9 PM, Instamart ran micro-discounts on:

  • Soft drinks
  • Juices
  • Energy drinks

This aligned with peak ordering windows, increasing conversion rates.

4. Weekend Pricing Had Clear Patterns
  • Snacks: discounts rose slightly
  • Beverages: surged demand led to fewer discounts
  • OOS increased by 22–30% in juices and soft drinks

This helped the brand understand demand surge vs pricing balance.

5. Premium Juice Brands Saw Stable Prices

Brands like Tropicana, Real, and Paper Boat maintained relatively steady pricing.

Price drops mostly happened:

  • During festivals
  • During long weekends
  • During hot-weather spikes
6. On-the-Go Drinks Showed High Impulse Demand

RTD beverages like:

  • Pepsi Black
  • Sting
  • Appy Fizz
  • Tropicana Delight mini packs

saw:

  • Faster price movement
  • Higher discount rotation
  • Higher city-to-city availability gaps
7. Stock-Out Impact on Price Surge

Actowiz Solutions observed:

  • When beverages went OOS, substitute brands spiked in price by 3–7%
  • When chips were OOS, Instamart promoted combo packs instead

This showed Instamart's algorithmic behaviour.

City-Wise Price Trend Highlights

Delhi NCR
  • Highest beverage demand
  • Moderate discounts
  • Most OOS events during evenings
Mumbai
  • High premium beverage consumption
  • Lowest discount variation
  • High demand for flavoured drinks
Bengaluru
  • Most competitive pricing
  • Frequent snack discount rotation
Hyderabad
  • Aggressive promotions in energy drinks
Chennai
  • Stable snack pricing
  • Higher demand for juice SKUs

Actionable Insights Delivered to Client

Actowiz Solutions gave the client:

  • Price-change alerts within 5 minutes

    • They could respond instantly to competitors.

  • Predictive pricing insights

    • AI-based forecasting showed upcoming:

    • Surge weeks
    • High-demand SKUs
    • Seasonal price changes
  • Competitor pricing strategy analysis

    • Which brands used location-based dynamic pricing.

  • Portfolio-level optimization

    • Which SKUs needed:

    • More supply
    • Better discounts
    • Revised MRP
    • Stronger positioning
  • City-specific pricing playbook

    • Optimized discount budgets city-wise.

Business Impact

Within 45 days of deployment:

  • 12% improvement in pricing competitiveness

    • Because of instant matching with competitor promotions.

  • 9% increase in beverage conversions

    • Due to alignment with evening/hourly price windows.

  • 18% revenue uplift in snacks category

    • Improved visibility + better discount allocation.

  • 27% reduction in OOS events

    • Predictive analytics helped distribute supply correctly.

  • Better negotiations with marketplaces

    • Brand now had strong evidence of pricing patterns.

Actowiz Solutions empowered the client with a data-driven control tower for the snacks and beverages segment.

Conclusion

In India’s hyperlocal ecosystem, snacks and beverages are driven by:

  • Real-time pricing
  • Dynamic discounts
  • Delivery-time competitiveness
  • City-level demand
  • Stock-depth intelligence

With Swiggy Instamart leading the surge, brands need live, granular visibility to maintain competitiveness.

Actowiz Solutions delivered a complete Snack & Beverage Price Intelligence Framework that helped the brand:

  • Optimize supply
  • Respond to pricing changes
  • Maximize conversions
  • Predict demand
  • Increase sales
  • Strengthen retail partnerships

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✔ Scraped Data: Price Insights Top-selling SKUs

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10 Ways Data Scraping Drives Business Growth & Market Intelligence

Discover 10 powerful ways data scraping boosts business growth, from competitive price intelligence and demand forecasting to inventory tracking and market monitoring.

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Grocery Price Movement Tracker – Walmart, Instacart & Target

Real-time grocery price changes across Walmart, Instacart and Target. Track top SKU drops, increases and hourly volatility with Actowiz Solutions.

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Amazon Action Figure Market Analysis: Sales Trends, Pricing Strategy & Competitive Landscape

Amazon Action Figure Market Analysis covering sales trends, pricing, and competitive insights for data-driven growth.
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Mattel Amazon Catalog Analysis: SKU Performance, Pricing Trends & Digital Shelf Insights

Mattel Amazon Catalog Analysis covering SKU performance, pricing trends, ratings, and digital shelf insights for growth.
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EV Charging Stations vs Gas Stations Analysis in the US - Geographic Coverage, Policy Impact, and Competitive Landscape Insights

In-depth analysis comparing EV charging stations and gas stations in the US, covering coverage, policies, competition, and future growth trends.
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