India Travel Market Intelligence & Multi-Vertical Analytics for MakeMyTrip

How Actowiz enabled MakeMyTrip with comprehensive competitive intelligence across flights, hotels, buses, and holiday packages in India's fast-growing ₹6 Lakh Crore travel market.

Industry

Travel & Hospitality — Multi-Vertical OTA (India Leader)

Geography

India — 1,300+ cities, domestic & international

Data Format

JSON, CSV, REST API, Redshift

Key Deliverables

Multi-Vertical Price Feeds • Competitive Dashboard • Holiday Package Analytics • Regional Demand Reports

Data Points

6M+ data points/day

Frequency

Real-time + 4-hourly Batch

Tools & Stack

Python • Redis • Airflow • Redshift • Quicksight

Contact Sales

Client Overview

MakeMyTrip (MMT) is India's largest and most recognized travel company, offering flights, hotels, bus tickets, holiday packages, and rail bookings to over 60 million users. In India's hyper-competitive travel market — battling Yatra, Cleartrip, EaseMyTrip, Ixigo, and integrated platforms like Paytm Travel — MMT needed multi-vertical competitive intelligence spanning every travel category. Actowiz built a unified intelligence platform processing 6M+ data points daily across all verticals.

Industry & Geography

Industry

Travel & Hospitality — India's Leading Multi-Vertical OTA

Geography

India — 1,300+ cities, 200+ international destinations, 600+ domestic air routes

Business Challenges

Multi-Vertical Complexity
Competing simultaneously across flights, hotels, buses, trains, and holiday packages required separate data pipelines per vertical with unified intelligence.
India's Price Sensitivity
Indian travelers compared prices across 5-10 platforms before booking — margins for price difference were razor-thin at ₹50-100 level, requiring micro-pricing intelligence.
Regional Market Diversity
Travel patterns varied drastically between metros, Tier-2/3 cities, religious pilgrimage routes, and honeymoon destinations requiring deeply localized intelligence.
Festive Season Volatility
Indian festival seasons (Diwali, Durga Puja, Holi, Eid) created extreme demand spikes requiring predictive capacity planning weeks in advance.

Project Objectives

Build unified competitive intelligence across flights, hotels, buses, and holiday packages
Monitor competitor pricing from Yatra, Cleartrip, EaseMyTrip, and Ixigo in real-time
Develop regional demand models for Tier-1, Tier-2, and Tier-3 city travel patterns
Create festive season demand prediction models for capacity and pricing optimization
Deliver holiday package benchmarking against competitors' curated offerings

Actowiz Solutions Approach

Unified Multi-Vertical Pipeline

Single intelligence platform processing flights, hotels, buses, and package data from 8+ competitor platforms simultaneously with cross-vertical correlation.

India Price Sensitivity Engine

Micro-pricing intelligence tracking ₹50-level differences across competitors with instant undercut detection, alert system, and auto-response recommendations.

Regional Intelligence Hub

Localized demand analytics covering 50+ regional markets including pilgrimage routes (Vaishno Devi, Tirupati), honeymoon destinations (Manali, Andaman), and business corridors.

Festival Demand Predictor

ML model predicting demand surges 30 days ahead for Indian festivals, school holidays, long weekends, and cricket events with city-level granularity.

Sample Data Snapshot (Illustrative)

Route/Segment	MMT Price	Yatra	Cleartrip	EaseMyTrip	Price Gap
DEL → BOM (Flight)	₹4,850	₹4,920	₹4,780	₹4,950	₹70-170
Goa 3★ Hotel	₹2,200/night	₹2,350	₹2,180	₹2,400	₹20-200
DEL → JAI (Bus)	₹650	₹680	₹670	₹690	₹20-40
Kerala Package (5D)	₹18,500	₹19,200	₹18,800	₹19,500	₹300-1,000
BLR → HYD (Flight)	₹3,200	₹3,350	₹3,180	₹3,400	₹20-200

Key Features

6M+ daily multi-vertical data points
₹50-level micro-pricing intelligence
Regional demand models (50+ markets)
Festival demand prediction (30-day)
Cross-vertical competitor benchmarking
Tier-2/3 city market expansion intel

Business Impact

6M+ Daily Data Points Across Verticals
16% Domestic Flight Booking Growth
₹340Cr Revenue Impact (Annual)

Before vs After Actowiz

❌ Before Actowiz

Siloed vertical intelligence
Weekly competitor price checks
No regional demand models
Reactive festive season pricing

✅ After Actowiz

Unified multi-vertical platform
Real-time micro-pricing alerts
50+ regional demand models
Predictive festival planning engine

Client Feedback

India's travel market runs on razor-thin margins and intense competition. Actowiz's multi-vertical intelligence platform gave us real-time visibility across every competitor and every category — the ₹340Cr annual revenue impact speaks for itself.

— Rajesh Magow, Co-founder & Group CEO, MakeMyTrip

Conclusion

Actowiz's unified intelligence platform processes 6M+ data points daily across all travel verticals for MakeMyTrip, driving 16% domestic flight booking growth and ₹340Cr annual revenue impact — strengthening their undisputed leadership in India's massive travel market.

Hear It Directly from Our Clients

Watch how businesses like yours are using Actowiz data to drive growth.

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1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

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2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

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★★★★★

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