MagicBricks & 99acres Real Estate Aggregation for an Indian PropTech Startup

Industry

Real Estate / PropTech

Region

India — Mumbai, Bengaluru, Delhi NCR, Pune, Hyderabad, Chennai, Ahmedabad

Scale

Property listings, prices, rental yields, project launches, builder data, locality analytics

Engagement

Custom Pricing Intelligence Pipeline

Client Overview

The client is a Bengaluru-based PropTech startup serving Indian property buyers and investors with an AI-powered property discovery and analysis platform. Their underwriting depended on continuous, multi-source listing data — including pricing, rental yields, project launches, RERA status, and locality-level analytics.

MagicBricks, 99acres, and Housing.com dominate Indian property search, with overlapping but distinct listing coverage. Triangulating all three is essential for completeness.

Business Challenges

Listing Deduplication

Same property listed across all three portals by multiple brokers with different photos, descriptions, and prices.

Under-Construction Project Complexity

New launches and under-construction projects required tracking RERA registration, possession dates, and construction-linked payment plans.

Broker-Listing Noise

Most Indian listings posted by brokers, not owners — required deduplication to true-property level and broker-credibility scoring.

Locality-Level Pricing Variation

Indian property pricing varies dramatically by micro-locality; granular geographic intelligence was essential.

Project Objectives

The client partnered with Actowiz Solutions to:

• Aggregate MagicBricks, 99acres & Housing.com listings across 7 cities
• Deduplicate broker listings to true-property level
• Track under-construction projects with RERA status and possession dates
• Compute locality-level pricing and rental yield benchmarks
• Deliver investor-grade structured data via REST API

Actowiz Solutions Approach

Multi-Portal India Crawl Stack

Dedicated crawlers per portal with India-region residential proxies, browser automation, and adaptive throttling.

Property Deduplication Engine

Combined address normalisation, project-name matching, and photo-hash similarity to deduplicate broker listings at 96% accuracy.

RERA Integration

Cross-referenced under-construction projects with state RERA registries for registration status, project timelines, and builder track records.

Locality Analytics Engine

Aggregated pricing and rental data at micro-locality level — enabling locality-level investment scoring.

Investor REST API

Sub-second query response, locality-based search, and webhook alerts for new launches matching investor criteria.

Key Features

• Tri-portal aggregation: MagicBricks + 99acres + Housing.com
• 96% broker-listing deduplication
• RERA registration status integration
• Micro-locality pricing & yield benchmarks
• Under-construction project tracking
• Locality-based polygon search via REST API

Business Impact

Within 11 months:

• 1.2 million+ Indian properties tracked across 7 cities
• ₹2,400 crore in property transactions facilitated using Actowiz data
• 94% scrape success rate against portal anti-bot defences
• 3× faster property discovery vs the client's earlier manual workflow
• ₹1.4 crore annual savings vs commercial India property data vendors

Testimonial

"Indian real estate data is fragmented and broker-noisy. Actowiz cleaned it up — and our platform runs on the result."

— Founder & CEO, Bengaluru PropTech Startup

Conclusion

Indian real estate is one of the world's largest yet most fragmented property markets. Actowiz Solutions cracked the multi-portal, broker-noisy, RERA-complex nature of Indian property data and delivered a unified, deduplicated investment intelligence layer powering thousands of crores in property transactions.