MAP Violation Monitoring & Brand Protection

At a Glance

• Industry Consumer brand (multi-channel)
• Sources Monitored Marketplaces & reseller listings
• Focus MAP violations, unauthorized sellers, price erosion
• Delivery Daily violation report + alerts
• Engagement Ongoing managed monitoring

Ideal Customer Profile (ICP)

Who they are: A brand that sells through resellers and marketplaces and enforces a minimum advertised price (MAP) to protect margin and channel relationships.

Core pain points:

• Resellers quietly advertise below MAP, triggering price wars.
• Unauthorized sellers appear and undercut the whole channel.
• Manual checks catch only a fraction of violations, too late.

What success looks like: Every MAP breach and unauthorized seller detected automatically, with the evidence needed to enforce policy quickly.

The Client (anonymized)

The client is a consumer brand with a reseller network across marketplaces. Identifying details are withheld; figures are illustrative.

The Challenge

MAP only works if it's enforced, and enforcement requires knowing about breaches fast. The client's team was manually spot-checking a handful of listings — missing most violations until a reseller complained about being undercut. Unauthorized sellers were even harder to catch. Price erosion was spreading through the channel before anyone could act.

The Solution

Actowiz built a MAP and brand-protection monitoring pipeline:

• Full listing capture — the brand's products across marketplaces and sellers, with advertised price.
• MAP breach detection — automatic flagging of any listing advertised below the MAP threshold.
• Unauthorized-seller detection — flags sellers not on the brand's approved list.
• Evidence capture — seller, price, timestamp, and listing details for enforcement.
• Daily alerts — a prioritized violation report each morning.

The specific MAP thresholds are confidential to the client; this case study describes only the mechanism.

FAQ

What is MAP violation monitoring?

Continuously checking marketplace listings to detect any seller advertising below a brand's minimum advertised price.

How are unauthorized sellers identified?

By comparing active sellers against the brand's approved-seller list and flagging the rest.