Naturals Ice Cream Pricing Case Study

Actowiz Solutions delivers SKU-level FMCG pricing, availability, and channel intelligence for Godrej through high-frequency omnichannel monitoring, enabling real-time visibility into product pricing, stock status, and distribution performance.

Industry

FMCG

Data Coverage

SKU-LEVEL FMCG PRICING, AVAILABILITY & SELLER / CHANNEL DATA

Tracking

HIGH-FREQUENCY OMNICHANNEL PRICE & STOCK MONITORING

DAILY VERIFIED DATA

Product Prices • Availability & OOS Tracking • Seller Benchmarking • Channel Pricing Trends • Discount Monitoring • Distribution Insights

Contact Sales

Client Overview

Naturals is a premium Indian ice cream brand with strong presence across food delivery apps and quick commerce platforms. Ice cream availability is highly sensitive to demand spikes, store capacity, and temperature-controlled logistics, while prices and pack availability vary by city and platform.

To ensure consistent visibility and minimize missed demand, Naturals required real-time pricing and availability intelligence.

Industry & Geography

Industry: FMCG / Ice Cream / QSR

Geography: India (multi-city)

Business Challenges

Rapid stock fluctuations during peak hours
Platform-wise price differences for identical SKUs
Limited visibility into city-level availability gaps
Manual checks could not scale across cities

Project Objectives

Naturals partnered with Actowiz Solutions to:

Track SKU-level prices across platforms
Monitor real-time availability and OOS events
Enable city-wise benchmarking
Support demand capture during peak windows

Actowiz Solutions Approach

Multi-platform data extraction (delivery + QC apps)
SKU and pack-size normalization
High-frequency refresh during peak hours
Structured delivery via CSV / JSON / API

Sample Data Snapshot (Illustrative)

City	SKU	Pack Size	Price	Availability
Mumbai	Mango Ice Cream	500ml	₹325	In Stock
Pune	Mango Ice Cream	500ml	₹339	Limited
Bengaluru	Mango Ice Cream	500ml	₹319	Out of Stock

Business Impact

Better visibility into city-level stock gaps
Faster reaction to peak-hour OOS
Improved pricing consistency across platforms
Higher demand capture during weekends

Industry:

FMCG / Ice Cream

Result

Improved

peak-hour availability visibility

★★★★★

“Actowiz Solutions helped us track ice cream pricing and availability in real time, improving our ability to meet peak demand.”

Operations Analytics Team, Naturals

✓ Real-time ice cream pricing & availability tracking

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1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

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2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

Iulen Ibanez

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1:30

★★★★★

"What impressed me most was the speed — we went from requirement to production data in under 48 hours. The API integration was seamless and the support team is always responsive."

Febbin Chacko

-Fin, Small Business Owner

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Ice Cream Pricing & Availability Intelligence for Naturals

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Client Overview

Industry & Geography

Business Challenges

Project Objectives

Actowiz Solutions Approach

Sample Data Snapshot (Illustrative)

Business Impact

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