How Actowiz powered Traveloka's competitive strategy with multi-vertical pricing intelligence, lifestyle commerce analytics, and regional market data across 8 Southeast Asian countries.

Industry

Travel & Hospitality — Southeast Asia Travel Super-App

Geography

Southeast Asia — 8 countries

Data Format

JSON, Avro, Kafka Streams, BigQuery

Key Deliverables

Multi-Vertical Price Intelligence • Lifestyle Commerce Analytics • Regional Market Reports • Super-App Feature Benchmarking

Data Points

4.5M+ data points/day

Frequency

Real-time Streaming + 6-hourly Batch

Tools & Stack

Kafka • Flink • BigQuery • Vertex AI

Contact Sales

Client Overview

Traveloka is Southeast Asia's leading travel and lifestyle super-app, offering flights, hotels, activities, financial services, and food/delivery across 8 countries. Competing against Grab, Agoda, AirAsia MOVE, and regional players, Traveloka needed multi-dimensional intelligence spanning travel pricing, lifestyle commerce analytics, and super-app feature benchmarking. Actowiz built a comprehensive regional intelligence platform processing 4.5M+ data points daily across all verticals and markets.

Industry & Geography

Industry

Travel & Hospitality — Super-App (Travel + Lifestyle Commerce)

Geography

Southeast Asia — Indonesia, Thailand, Vietnam, Malaysia, Singapore, Philippines + Australia, South Korea

Business Challenges

Super-App Competition
Competing against Grab's travel vertical, Agoda, and AirAsia MOVE who all bundled travel with ride-hailing, payments, and lifestyle services.
Multi-Country Complexity
Each SEA country had fundamentally different travel patterns, pricing dynamics, payment preferences, language, and regulatory environments.
Lifestyle Commerce Intelligence
Benchmarking beyond travel into financial services, food delivery, and entertainment required entirely new data domains and collection methodologies.
Currency & Payment Diversity
8 different currencies with varying exchange rates and dozens of local payment methods (GoPay, OVO, GrabPay, TrueMoney) complicated pricing comparison.

Project Objectives

Build multi-vertical competitive intelligence across 8 SEA markets in real-time
Monitor competitor pricing from Agoda, Grab, AirAsia MOVE, and Klook across all verticals
Benchmark super-app features against Grab and Gojek for product strategy
Track lifestyle commerce expansion opportunities in financial services and food delivery
Deliver country-level demand models accounting for cultural events and local holidays

Actowiz Solutions Approach

SEA Multi-Market Pipeline

Unified data infrastructure processing pricing and availability across 8 countries with real-time currency normalization and local payment method tracking.

Super-App Feature Benchmarking

Systematic tracking of competitor super-app feature releases, UX changes, and service expansion across Grab, Gojek, and AirAsia MOVE with weekly diff reports.

Lifestyle Commerce Tracker

Extended intelligence beyond travel into financial products (BNPL, insurance), food delivery promotions, and entertainment ticketing across all competitors.

Cultural Event Demand Engine

ML model incorporating Ramadan, Songkran, Tet, Diwali, local school holidays, and national celebrations for demand prediction across all 8 markets simultaneously.

Sample Data Snapshot (Illustrative)

Market	Traveloka Share	Agoda	Grab Travel	AirAsia MOVE	Growth
Indonesia	38%	18%	15%	12%	+5.2%
Thailand	22%	32%	12%	18%	+3.8%
Vietnam	28%	24%	8%	14%	+7.1%
Malaysia	20%	26%	14%	22%	+4.5%
Singapore	18%	30%	16%	15%	+2.9%

Key Features

4.5M+ daily multi-market data points
8-country real-time currency normalization
Super-app feature benchmarking
Lifestyle commerce intelligence
Cultural event demand prediction
Multi-vertical competitor tracking

Business Impact

4.5M+ Daily Data Points Across SEA
38% Indonesia Market Share (Leader)
25% Cross-Vertical Revenue Growth

Before vs After Actowiz

❌ Before Actowiz

Country-siloed competitor data
No super-app feature tracking
Travel-only intelligence
Manual cultural event planning

✅ After Actowiz

Unified 8-country intelligence
Real-time feature benchmarking
Full lifestyle commerce analytics
AI-powered cultural demand models

Client Feedback

Southeast Asia is the world's most dynamic and diverse travel market. Actowiz's multi-country intelligence platform gives us the data edge across all 8 markets — from flights to fintech to food delivery.

— Ferry Unardi, Co-founder & CEO, Traveloka

Conclusion

Actowiz's regional intelligence platform processes 4.5M+ data points daily across 8 Southeast Asian markets for Traveloka, driving 25% cross-vertical revenue growth and cementing their #1 position in Indonesia — the region's largest and most important travel market.

Real Results from Real Clients

Hear It Directly from Our Clients

Watch how businesses like yours are using Actowiz data to drive growth.

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1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

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2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

Iulen Ibanez

CEO / Datacy.es

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1:30

★★★★★

"What impressed me most was the speed — we went from requirement to production data in under 48 hours. The API integration was seamless and the support team is always responsive."

Febbin Chacko

-Fin, Small Business Owner