Tours & Experiences Pricing Intelligence for GetYourGuide

Client Overview

GetYourGuide is the world's leading marketplace for tours, activities, and travel experiences. With 800K+ bookable experiences across 170+ countries, they needed competitive intelligence to optimize supplier pricing, identify catalog gaps against Viator and Klook, and monitor review quality at scale. Actowiz delivered a comprehensive experience data platform covering pricing, catalog completeness, and supplier performance.

Industry & Geography

Industry

Travel & Hospitality — Tours, Activities & Experiences

Geography

Global — 170+ countries, 10,000+ cities with focus on Europe, North America, Asia

Business Challenges

• Experience Pricing Opacity
  Tour and activity pricing lacked standardization — same experiences had different inclusions, durations, group sizes, and language options across platforms.
• Catalog Completeness
  Identifying which experiences listed on Viator and Klook were missing from GetYourGuide's marketplace was critical for competitive catalog growth.
• Review Quality at Scale
  Monitoring review quality and authenticity across 800K+ experiences required automated sentiment analysis and fraud detection capabilities.
• Supplier Performance Tracking
  No centralized system to benchmark supplier reliability, cancellation rates, response times, and guest satisfaction across competing platforms.

Project Objectives

• Monitor competitive pricing across 800K+ experiences on Viator, Klook, and direct operator sites
• Identify catalog coverage gaps in high-demand destinations
• Build automated review quality scoring and sentiment analysis pipeline
• Track supplier performance metrics across competing platforms
• Deliver city-level experience demand intelligence for expansion planning

Actowiz Solutions Approach

Experience Price Normalizer

Standardized pricing comparison by normalizing duration, group size, inclusions, language options, and cancellation policies across all platforms.

Catalog Gap Discovery

Automated matching engine identifying 45,000+ experiences on Viator/Klook not yet listed on GetYourGuide with market demand scoring.

Review Intelligence Engine

NLP-powered review analysis scoring sentiment, authenticity, and specific praise/complaint themes across platforms in 15+ languages.

Supplier Scorecard System

Cross-platform supplier performance tracking covering response time, cancellation rate, review scores, and booking fulfillment metrics.

Key Features

• 800K+ experience price monitoring
• Normalized cross-platform comparison
• Catalog gap discovery engine
• Automated review authenticity scoring
• Supplier performance benchmarking
• City-level demand intelligence

Business Impact

• 45K+ Catalog Gaps Discovered
• 19% Pricing Optimization Uplift
• 800K+ Experiences Monitored

Before vs After Actowiz

❌ Before Actowiz

• Manual competitive price checks
• Unknown catalog coverage gaps
• No automated review analysis
• Siloed supplier performance data

✅ After Actowiz

• Automated pricing across 3 platforms
• 45K+ gap discovery in 2 months
• AI review sentiment engine
• Unified supplier scorecards

Client Feedback

Actowiz uncovered 45,000+ experience gaps we didn't know existed. Their pricing intelligence helped us optimize our marketplace positioning across 10,000+ cities worldwide. The catalog growth was transformative.

— Johannes Reck, Co-founder & CEO, GetYourGuide

Conclusion

Through Actowiz's experience intelligence platform, GetYourGuide discovered 45,000+ catalog gaps and achieved a 19% pricing optimization uplift, strengthening their position as the world's leading experiences marketplace across 170+ countries.