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Navratri Mega Sale Price Tracking

Executive Summary

The UAE beauty market is one of the fastest-growing in the Middle East, driven by strong consumer purchasing power, premium brand demand, social media influence and multi-platform ecommerce presence. Prices vary significantly across websites such as Sephora UAE, Noon, Amazon UAE, Namshi, and Boutiqaat, depending on discounts, brand partnerships, supply chain variations and region-specific promotions.

Actowiz Solutions developed a Beauty Price Mapping Engine to monitor real-time pricing, discounts, availability and SKU-level differences across leading UAE beauty platforms. This case study highlights pricing insights for December — a key month for retail sales due to UAE National Day, Christmas, New Year and end-of-season shopping.

The intelligence helped brands, distributors, retailers and marketplace managers compare price positioning, track competitor movements and understand multi-platform inconsistencies.

Background

Navratri Mega Sale Price Tracking

The UAE beauty ecosystem includes:

  • Premium brands (Huda Beauty, Dior, Charlotte Tilbury, Fenty)
  • Mid-range brands (Maybelline, L'Oréal, Nyx)
  • Clean beauty brands (Mamaearth, The Ordinary)
  • Indie/value brands (Focallure, Note Cosmetics)

Prices differ by:

  • Exclusive partnerships (Sephora exclusives)
  • VAT inclusion
  • Platform commission levels
  • Brand-controlled pricing
  • Flash sale patterns
  • Regional inventory availability

Example: A foundation priced AED 155 on Sephoramay be AED 129 on Noonand AED 142 on Amazon UAE.

This variance confuses consumers and complicates brand pricing strategy.

Actowiz Solutions built an automated system to extract and compare multi-platform pricing at scale.

Scope of Work

Platforms Covered
  • Sephora UAE
  • Noon
  • Amazon UAE
  • Namshi
  • Boutiqaat
  • Lifestyle / Centrepoint (reference)
Categories Analyzed
  • Makeup
  • Skincare
  • Haircare
  • Bath & body
  • Beauty tools
  • Perfumes & fragrances
Brands Covered
  • Huda Beauty
  • Fenty Beauty
  • Maybelline
  • L'Oréal
  • The Ordinary
  • Mamaearth
  • Focallure
  • MAC
  • Charlotte Tilbury
Data Points Extracted
  • Price (final + VAT)
  • MRP vs Selling Price
  • Discount %
  • Availability
  • Variant visibility
  • Shades & pack size differences
  • Ingredient claims
  • Rating & review score (Amazon / Noon)
  • Cross-platform SKU mapping
  • Flash sale price movement

Actowiz Solutions’ Beauty Price Mapping Framework

1. High-Scale Ecommerce Scrapers

Track thousands of products multiple times per day.

2. SKU Normalization System

Aligns:

  • Shade names
  • Size variants
  • Multi-pack differences
  • Arabic/English naming variations
3. Price Mapping Engine

Maps:

  • Price comparison
  • Discount window analysis
  • Cross-platform variation
  • Flash sale behaviour
4. Availability Tracking

Monitors:

  • OOS products
  • Low-stock alerts
  • Variant-level availability
5. Region & VAT Normalization

Ensures comparisons consider:

  • VAT-included prices
  • Platform-specific charges
  • Delivery fee parameters
6. Beauty Intelligence Dashboard

Includes:

  • Brand-level benchmark
  • Category heatmap
  • Multi-platform pricing charts
  • Discount trend graphs

4. Sample Data Extracted (Illustrative)

Table 1: Price Comparison – Huda Beauty Foundation
Platform Price (AED) Discount Notes
Sephora UAE 155 0% Standard retail
Noon 129 15% Flash sale
Amazon UAE 142 8% Varies by seller
Namshi 149 3% Slight variation
Table 2: Skincare Pricing – The Ordinary Niacinamide 10%
Platform Price (AED) Difference Notes
Sephora 49 Stable
Noon 45 -4 Slightly cheaper
Amazon 43 -6 Seller-driven pricing
Table 3: Mamaearth UAE Price Mapping
Product Sephora Amazon UAE Noon Notes
Vitamin C Face Wash 29 AED 27 AED High variation
Onion Hair Oil 42 AED 39 AED Cheap on Noon
Face Cream 34 AED 31 AED Discount-driven
(Mamaearth not sold directly on Sephora)
Table 4: Perfume Price Comparison – Dior Sauvage 100ml
Platform Price (AED) Availability
Sephora 499 In stock
Amazon 475 Limited stock
Noon 469 Flash sale
Boutiqaat 485 In stock
Table 5: Price Variation Summary
Brand Avg Price Difference Highest Variation Observed
Huda Beauty 9–18% Noon vs Sephora
Maybelline 12–25% Noon flash sales
Mamaearth 15–35% Noon vs Amazon UAE
The Ordinary 5–12% Amazon vs Sephora

Key Insights & Findings

A. Noon Shows Maximum Price Variations

Driven by:

  • Flash sales
  • Seller-level discounts
  • App-only pricing
  • High inventory rotation
B. Sephora Maintains Stable Premium Pricing

Because it targets:

  • Brand loyalists
  • Luxury consumers
  • Exclusive ranges
C. Amazon UAE Shows the Largest Seller-Level Price Fluctuations

Price spikes and drops occur:

  • Daily
  • During holiday weeks
  • Based on stock pressure
D. Mamaearth Shows Highest Cross-Platform Differences

Because:

  • Major discounts on Noon
  • Seller competition on Amazon UAE
E. Perfume Category Shows Maximum Premium Pricing

Sephora dominates, but Noon often undercuts.

F. Focallure Leads in Budget Beauty Demand

High variation based on:

  • Pack size
  • Shade differences
  • Import stock availability
G. Premium Makeup Remains Least Discounted

Brands like:

  • Huda Beauty
  • Dior
  • Fenty
  • see lower discounts on Sephora, higher on Noon.

Category-Level Deep Dive

Makeup
  • Noon offers most aggressive discounts
  • Sephora UAE strong in premium range
  • Amazon high seller variability
Skincare
  • The Ordinary leads affordability
  • Price differences mostly 5–12%
  • Amazon often cheapest
Haircare
  • Mamaearth, L'Oréal show strong demand
  • High discounts on Noon
Perfumes
  • Dior, Chanel strong on Sephora
  • Noon undercuts depending on stock
  • Amazon shows seller-driven surges

Actowiz Solutions’ Technical Workflow

1. Real-Time Scraping Engine

Extracts prices multiple times daily.

2. Arabic–English Mapping

Normalizes titles across platforms.

3. Discount Timeline Tracking

Maps:

  • Start & end of discounts
  • Flash sale behaviour
  • Festive season impact
4. Multi-Platform SKU Matching

Compares identical:

  • Shades
  • Sizes
  • Formulas
5. Dynamic Price Dashboard

Includes:

  • Trend charts
  • Brand benchmarks
  • Cross-platform heatmaps

Business Impact

Brands Understood Cross-Platform Price Leakage

Identified where platform pricing undercut brand MRP.

Retailers Improved Pricing Intelligence

Optimized catalogue pricing strategies.

Distributors Identified Stock Behavior

Understood discounting patterns by sellers.

Ecommerce Managers Fixed Visibility Gaps

Improved listing consistency across platforms.

Perfume & skincare brands enhanced promotional strategy

By aligning discounts with competitor movements.

Why Actowiz Solutions Was the Right Fit

Actowiz Solutions offered:

  • Real-time beauty ecommerce scraping
  • Accurate UAE-specific price intelligence
  • Platform-level comparisons
  • Multi-brand, multi-category coverage
  • Variant-level SKU mapping
  • Clean, structured datasets

Actowiz Solutions is trusted across the GCC for beauty price benchmarking, SKU-level analytics, and multi-platform ecommerce intelligence.

Conclusion

The UAE beauty ecommerce landscape is dynamic, competitive and price-sensitive.

With Actowiz Solutions’ Beauty Price Mapping Engine, brands gained:

  • Real-time visibility into cross-platform pricing
  • Clear understanding of discount patterns
  • SKU-level availability insights
  • Multi-platform alignment for pricing strategy
  • Improved control over brand positioning

This case study demonstrates how structured pricing intelligence empowers beauty brands, distributors and ecommerce retailers to succeed in the UAE market.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape Structure Analyze Visualize

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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