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Key Highlights

Because of the E-Commerce boom and ever-changing consumer demands, UK fashion retailers have seen intense competition. To continue and flourish, some have adopted extreme strategies to stay ahead of the competition. We have tracked some UK fashion retailers and 11,000+ SKUs to know the process used to become competitive and increase in an environment among inflationary pressures, moving consumer preferences, and supply chain problems. We want to get insights about these tactics from January 2022 to June 2022.

  • Adjust pricing to get competitive advantages
  • Change Category-Level prices to increase the customer base
  • Make the most of conversions by handling product assortment and availability