Dynamic Flight & Package Pricing Intelligence for eDreams

Client Overview

eDreams ODIGEO is one of the world's largest online travel companies, operating eDreams, Opodo, and Go Voyages brands. With millions of flight and package searches daily, they required hyper-granular pricing intelligence to optimize their dynamic packaging engine and maintain competitive positioning against Skyscanner, Kayak, and Google Flights. Actowiz built a real-time fare intelligence platform processing 5M+ quotes daily across 200+ airlines.

Industry & Geography

Industry

Travel & Hospitality — Full-Service OTA

Geography

Global — 40+ countries with primary markets in Spain, France, Italy, Germany, Portugal, Brazil

Business Challenges

• Fare Volatility
  Flight prices changed thousands of times daily across hundreds of airlines, making static monitoring impossible and requiring streaming data architecture.
• Package Pricing Complexity
  Dynamic packages combining flights + hotels had infinite pricing permutations across different date ranges, room types, and ancillary services.
• Multi-Market Competition
  Competing with Google Flights, Skyscanner, and Kayak across 40+ markets required market-specific intelligence with local context.
• Airline Direct Channel Threat
  Airlines increasingly pushed direct bookings with exclusive web fares and NDC content, threatening OTA price competitiveness fundamentally.

Project Objectives

• Build real-time fare monitoring across 200+ airlines and 15,000+ routes
• Optimize dynamic package pricing by benchmarking against competitor bundles
• Track airline direct-channel pricing to identify OTA exclusion patterns
• Generate route-level profitability analytics for strategic focus areas
• Deliver market share estimates by route, origin, and booking window

Actowiz Solutions Approach

Real-time Fare Streaming

Kafka-based pipeline processing 5M+ fare quotes daily with sub-minute latency across 200+ airlines and 15,000+ routes worldwide.

Package Price Optimizer

ML model benchmarking flight+hotel bundles against Expedia, Lastminute.com, and TripAdvisor packages with margin-aware pricing suggestions.

Airline Direct Channel Monitor

Tracked airline.com fares vs GDS fares to flag OTA-excluded deals, NDC content gaps, and direct-only promotional pricing.

Route Profitability Engine

Combined fare data with commission structures, conversion rates, and marketing costs for comprehensive route-level P&L visibility.

Key Features

• 5M+ daily fare quote processing
• Dynamic package benchmarking
• Airline direct channel tracking
• Route-level P&L analytics
• Booking window optimization
• Market share estimation models

Business Impact

• 5M+ Fare Quotes Processed Daily
• 14% Package Revenue Optimization
• 8% Conversion Rate Improvement

Before vs After Actowiz

❌ Before Actowiz

• Delayed fare data (hours old)
• No package price benchmarking
• Blind to airline direct pricing
• No route-level profitability view

✅ After Actowiz

• Sub-minute fare intelligence
• Real-time package optimization
• Direct channel gap detection
• Full route P&L visibility

Client Feedback

Actowiz's fare intelligence platform gave us the speed and depth we needed. Processing 5 million quotes daily means we never miss a pricing opportunity across our 40+ markets. The impact on conversions was remarkable.

— Alejandro Ruiz, Chief Revenue Officer, eDreams ODIGEO

Conclusion

Actowiz's real-time fare intelligence platform processes 5M+ quotes daily for eDreams, enabling a 14% improvement in package revenue and 8% conversion rate uplift. The solution now underpins eDreams' entire pricing strategy across all major European and LATAM markets.