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Data type · B2B foodservice

B2B foodservice data — and the honest number about trade pricing

This is not grocery with bigger packs. The buyer is a chef or a purchasing manager, the unit is a case, and the price a restaurant actually pays is usually not on the page at all.

B2B foodservice data covers wholesale and distributor catalogues: case-pack architecture, list pricing, minimum order quantities, lead times and specification assets. The constraint that shapes every engagement is that trade pricing is frequently behind an account — so the first number we give you is the share of your catalogue where price is visible without one.

This is not grocery with bigger packs. The buyer is a chef or a purchasing manager, the unit is a case, and the price a restaurant actually pays is usually not on the page at all.

Free pilot on your own sources, returned in 24 hours. No card, no trial clock — and you keep the sample data either way.

Visible-price share reported before quoting Case architecture parsed, not guessed Spec assets beyond images
foodservice_catalogue.jsonl LIVE FEED
// the case is the unit, not the item {"distributor_sku": "EX-44120", "product_name": "Example tomato passata", "case_qty": 12, "unit_size": 2500, "unit_uom": "ml", "list_price_case": 41.40, "currency": "USD", "price_per_unit": 3.45, "price_per_uom": 0.00138, "uom_basis": "per ml", "price_visibility": "list_public", "moq_cases": 1, "lead_time_days": 2, "assets": {"images": 4, "spec_pdf": true, "nutrition_pdf": true}} {"distributor_sku": "EX-88012", "list_price_case": null, "price_visibility": "account_required", "visible_share_category": 0.41, "note": "we do not create an account — the share affected is reported instead"} {"distributor_sku": "EX-99021", "case_qty": null, "price_per_unit": null, "case_parse_confidence": 0.38, "caution": "case architecture ambiguous — per-unit NOT derived from a guess"}
3 of 884,120 product rows ·list price visible on 58.2% · trade price never inferred · schema v1.0
Our Data Powers
B2C Marketplace
amazon
D2C + Marketplace
NYKAA
D2C + Marketplace
Walmart
FMCG Marketplace
udaan
Food Delivery
Uber Eats
Quick Commerce
blinkit
Taxi Aggregator
Uber
E-Commerce
Tmall

Key facts at a glance

The unit
A case, not an item. Per-unit is derived, and only when parseable
The constraint
Trade pricing is usually account-gated
The first number we give you
Share of your catalogue where price is visible
What we never do
Create a trade account or use client credentials
Assets
Images, spec PDFs, nutrition sheets, allergen docs, sometimes 3D and video
MOQ and lead time
Captured where published. Both change what a price means
Substitutes
Distributor-suggested equivalents captured, never asserted as equivalent by us
Refresh
Weekly is usually right. Trade catalogues move slower than retail
3price visibility stateslist_public, account_required, quote_only
0trade accounts created by usin any market, ever
0per-unit prices derived from an unparsed casenull with a reason instead
24hfree sample with your visible-price sharethe number that decides viability

Key takeaways

  • The unit: A case, not an item. Per-unit is derived, and only when parseable
  • The constraint: Trade pricing is usually account-gated
  • The first number we give you: Share of your catalogue where price is visible
  • What we never do: Create a trade account or use client credentials
  • Assets: Images, spec PDFs, nutrition sheets, allergen docs, sometimes 3D and video
  • MOQ and lead time: Captured where published. Both change what a price means

Last verified 5 August 2026 by the Actowiz Solutions Data Engineering team.

Definition

Why the visible-price share is the first thing to establish

Retail grocery shows a shelf price to anyone. B2B foodservice frequently does not.

Distributors operate three patterns, sometimes on the same site:

  • List price public — a price is shown to anonymous visitors, usually a list or rack rate above what a contracted customer pays.
  • Account required — the catalogue is browsable, the price is not.
  • Quote only — no price exists on the site at any tier.

The mix varies enormously by distributor and by category, and it decides whether a price-monitoring programme is viable at all.

So we lead with it

Before quoting, we report visible_share_category across your catalogue: the proportion of products where a price is obtainable without an account. In some categories that is most of it. In others it is under a third, and a price index built on the visible remainder needs saying so loudly.

What we will not do to improve that number

Create a trade account. Use a client's credentials. Submit a quote request form.

All three would raise the visible share and all three are actions on someone else's system rather than collection. The last one is worth naming specifically because it is the one clients most often suggest: submitting an RFQ to extract a price puts a fabricated enquiry into a distributor's sales pipeline, in someone's name.

Where a price is gated, the field is null with a reason. We never substitute list price for a gated trade price — the gap between them is the entire point of the analysis.

What we capture

Six things a foodservice catalogue carries that retail does not

Every one of them changes what a price means.

Case-pack architecture

The unit of trade, and where most feeds break.

  • Case quantity, unit size and unit of measure
  • Per-unit and per-UOM derived, on a stated basis
  • case_parse_confidence, with nulls where parsing was unsafe
  • Split-case availability where offered

Price visibility

Three states, reported as a share.

  • list_public, account_required or quote_only
  • visible_share_category before you commit
  • List price never substituted for a gated trade price
  • No account creation, ever

Specification assets

Beyond images, which is where this differs.

  • Product images with source recorded
  • Spec sheets and nutrition PDFs
  • Allergen declarations and certifications as published
  • 3D assets and video where a distributor publishes them

MOQ and lead time

Both change what a price is worth.

  • Minimum order quantity in cases
  • Lead time in days where published
  • Delivery day patterns where stated
  • Stock status distinct from discontinued

Substitutes and equivalents

Suggested by the distributor, never asserted by us.

  • Distributor-suggested alternatives captured as suggested
  • equivalence_asserted_by_actowiz constant false
  • Cross-references where a distributor publishes them
  • Discontinued items linked to replacements where stated

Foodservice attributes

The fields a chef or buyer actually filters on.

  • Preparation state — fresh, frozen, ambient, prepared
  • Yield and portion guidance where published
  • Storage requirements and shelf life
  • Origin and certification claims, captured unverified
Service scope

What the ecommerce data scraping service includes

A managed engagement, not a tool licence. We own the pipeline and everything that breaks in it.

✓ Included in every engagement

  • Case-pack architecture parsed, with per-unit derived only where confidence allows
  • List pricing where publicly visible, with the visibility state on every record
  • Visible-price share reported per distributor and category, before quoting
  • Minimum order quantity and lead time where published
  • Specification, nutrition and allergen asset presence per SKU
  • Distributor-suggested substitutes, captured as suggestions
  • Certification and origin claims as published, flagged unverified
  • Source discovery, scoping and a written collection plan
  • Free pilot on your own sources before any commitment
  • Full pipeline build, hosting and proxy infrastructure
  • Schema design, validation and sampled human QA on every run
  • Ongoing maintenance when source layouts change — our cost, not yours
  • Delivery to your warehouse, bucket, SFTP or API endpoint
  • Documented methodology and compliance notes for your legal review

× Not included — stated upfront

  • Creating a trade account or using client credentials
  • Submitting a quote or RFQ form to reveal pricing
  • List price substituted where a trade price was gated
  • A per-unit price derived from an unparsed case
  • Verification of any certification, origin or allergen claim
  • Anything behind a login, paywall or credentialed session
  • Personal data beyond a documented lawful basis
  • Licensed third-party datasets we do not hold rights to
  • Guarantees about fields a source simply does not publish
Schema

B2B foodservice fields

One record per distributor SKU. The case fields are the ones that matter most.

Foodservice catalogue schema v1.0 — abbreviated
Field Type What it captures Refresh
distributor / distributor_sku string Which distributor and their own code Every record
product_name / brand / category string As published Every record
case_qty / unit_size / unit_uom number / string The case architecture, parsed Where parseable
list_price_case / currency number / string Case price where visible list_public records
price_per_unit / price_per_uom / uom_basis number / string Derived, with the basis named Where case parses
case_parse_confidence number Below threshold, per-unit is null rather than guessed Every record
price_visibility string list_public, account_required or quote_only Every record
visible_share_category number Share of the category where price is obtainable anonymously Per batch
moq_cases / lead_time_days number Where published. Both change what a price means Where published
assets object Image count, spec PDF, nutrition PDF, allergen doc, 3D, video Every record
substitutes / equivalence_asserted_by_actowiz array / constant Distributor suggestions. The constant is always false Where published

Every batch ships with the visible-price share by category and distributor, because that number moves as distributors change their gating and a programme built on last quarter's share can quietly stop working.

Coverage

Where B2B foodservice collection works well and badly

Price visibility is the variable, and it differs more by distributor than by category.

Broadline distributors — mixed, often account-gatedRestaurant supply and equipment — usually list-publicCatering disposables and packaging — usually list-publicDry goods and ambient — mixedFresh produce — frequently quote-only, prices move dailyMeat and seafood — frequently quote-only for the same reasonFrozen — mixedBeverage and bar supply — usually list-publicBakery ingredients — mixedCleaning and hygiene — usually list-publicSmall equipment and smallwares — usually list-publicHeavy equipment — often quote-only, and reasonably soOwn-label distributor ranges — list-public but no cross-distributor matchSpecialist and imported lines — thin, high gating

Fresh produce, meat and seafood are the honest weak spots. Prices move daily and are frequently quoted rather than published, which is a commercial reality rather than a collection problem. A programme covering those categories needs a different design and we will say so. Request a source we don't list →

Markets served

Countries and markets where this service is in highest demand

We deliver into 40+ countries. These are the markets where this particular service is requested most, and the reason demand concentrates there.

Highest-demand markets for this service, and why demand concentrates there
Market Why demand concentrates here

North America

United StatesCanadaMexico

United Kingdom & Ireland

United KingdomIreland

Western Europe

GermanyFranceNetherlandsBelgiumSpainItalySwitzerlandAustria

Nordics

SwedenNorwayDenmarkFinland

Middle East

United Arab EmiratesSaudi ArabiaQatarKuwaitIsrael

Asia Pacific

SingaporeAustraliaNew ZealandJapanSouth KoreaMalaysiaIndonesiaThailandVietnamPhilippines

South Asia

IndiaBangladeshSri LankaPakistan

LATAM

BrazilArgentinaChileColombia

Africa

South AfricaNigeriaKenyaEgypt

We run production collection across 40+ countries. Coverage depth varies by market and by source, so we confirm what is actually available for your specific markets during scoping rather than claiming uniform global coverage. Ask about a market we don't list →

Who buys this data

Who uses foodservice data

Two sides of the same market, wanting opposite things.

Purchasing Manager

Restaurant groups and chains
The problem

Needs to know whether their negotiated pricing is competitive against list and against other distributors.

What we deliver

Case-level pricing with per-unit derived, plus the visible share so the gaps are known.

Metric that moves

Cost position

Category Manager

Distributors
The problem

Wants to see competitor list pricing and range without an account.

What we deliver

Cross-distributor catalogue with case architecture normalised for comparison.

Metric that moves

Range competitiveness

Commercial Lead

Food manufacturers
The problem

Needs to know how their products are listed, priced and described across distributors.

What we deliver

Presence, list price and asset completeness per distributor.

Metric that moves

Channel visibility

Supply Chain Lead

Multi-site operators
The problem

MOQ and lead time change what a price is worth across sites.

What we deliver

Both captured where published, alongside stock and discontinuation state.

Metric that moves

Availability planning

Content / PIM Lead

Distributors
The problem

Catalogue quality is a competitive lever and gaps are hard to see.

What we deliver

Asset completeness per SKU — images, spec sheets, allergen docs — against competitors.

Metric that moves

Catalogue completeness

Analyst

Investors and consultancies
The problem

Wants list-price movement as a proxy for input cost trends.

What we deliver

Consistent case-normalised series with the visible share stated, so the basis is defensible.

Metric that moves

Series integrity

Use cases

How foodservice data gets used

Four patterns, and the last one is about your own catalogue rather than competitors'.

Negotiated price benchmarking

Your contracted pricing against visible list pricing across distributors, case-normalised so comparison is per unit rather than per pack format. The visible share tells you how much of the picture you have.

Outcome: A negotiation opened from evidence rather than a claim.

Cross-distributor range comparison

Which distributors carry what, with case architecture normalised so a 12x2.5L and a 6x5L are comparable on a per-litre basis.

Outcome: Range gaps and duplication visible across a supply base.

Manufacturer channel visibility

How your products appear across distributor catalogues — listed, priced, described, and with which assets present or missing.

Outcome: Distribution and content gaps you cannot see from your own systems.

Catalogue completeness benchmarking

Asset presence per SKU against competitors: images, spec sheets, nutrition and allergen documents. Foodservice buyers filter on allergens, so a missing declaration is a lost sale.

Outcome: A content gap that is cheap to close once identified.

Engagement examples

Two engagements, anonymised

Clients rarely permit naming. These are real engagement shapes with identifying detail removed, so you can judge whether the work resembles your situation.

Examples are anonymised at client request. Named references are available on request under NDA. See published case studies →

The 24-hour sample — run on your sources, not ours

Before you commit to anything, we run this service against your own sources and send you the output. If the coverage isn't there, the sample will show you that too — which is the point. We would rather lose the deal at the pilot than at month three.

  • Real extraction from your actual sources
  • Returned within 24 hours
  • Coverage and QA note included
  • You keep the data either way
  • No card, no trial clock
  • Named engineer on the call
Get my free sample Book a 20-min scoping call Reply within one business day. Reference calls available under NDA.
How we engage

Three ways to engage us

Same collection pipeline and QA underneath. The difference is who holds the schedule and how the data reaches you.

Managed service (most common)

We own the collection, the QA and the delivery. You receive clean data on a schedule and never touch a scraper.

  • Dedicated engineer assigned to your account
  • Site changes fixed by us, not reported to you
  • Scheduled delivery to your warehouse or S3
  • Named contact on Slack or email

Best fit: Teams who need the data, not the infrastructure.

API access

The same collection pipeline exposed as an authenticated REST endpoint your systems query directly.

  • On-demand and scheduled endpoints
  • Rate limits agreed to your load profile
  • Sandbox keys for integration testing
  • Versioned schema with deprecation notice

Best fit: Product and engineering teams building on live data.

One-time or project extraction

A defined pull for a specific question — market sizing, diligence, a pitch, a one-off audit.

  • Fixed scope agreed in writing upfront
  • Single delivery with full QA report
  • Methodology documented for your records
  • Converts to managed if you want continuity

Best fit: Research, strategy and diligence work with a deadline.

Pricing

Every engagement is quoted individually, because the honest answer depends on your scope: how many sources, how many records, how often, and how the data reaches you. We scope it with you, run a free pilot on your own sources, and then quote a fixed monthly figure — no per-request metering and no overage billing when volumes move. Request a quote and you will have a number after one call.

Build vs buy

Foodservice data, retail grocery data, or industrial MRO?

They look adjacent and behave differently. Picking the wrong one produces a dataset that answers nothing.

In-house build vs self-serve tool vs Actowiz managed service
Consideration In-house scraping team Generic proxy / DIY tool Actowiz managed feed
Time to first usable data 6–12 weeks of engineering before anything is trustworthy Days, but output needs manual cleanup before use Free pilot in 24 hours, production in 5–10 business days
Who fixes it when a source changes Your engineers, at the cost of their roadmap You do — tools report failures, they don't resolve them We do, same business day, inside the retainer
Data quality assurance Whatever your team has time to build None beyond HTTP success Schema validation plus sampled human QA on every run
Compliance documentation Rarely produced, then requested urgently by legal Not provided; terms risk sits with you Sources, method and lawful basis documented for review
Accountability Distributed across a team with other priorities A support ticket queue A named engineer and an account owner
True annual cost Engineer salaries, proxies, hosting, ongoing maintenance Low licence fee plus significant hidden analyst time One fixed monthly retainer, quoted after scoping

Case parsing is where most foodservice feeds quietly fail

A retail feed parses "500g" from a title. A foodservice feed has to parse 12 x 2.5L, 6/5 LB, CS/24-16OZ and a dozen other conventions that differ by distributor and sometimes by category within one distributor.

Get it wrong and every derived figure is wrong in a way that looks plausible.

  • A per-unit price computed from a mis-parsed case is off by a factor, not a rounding.
  • Cross-distributor comparison inverts when one side's case size is misread.
  • It passes review, because a populated column looks healthier than a null one.

What we do

We parse case_qty, unit_size and unit_uom separately, carry case_parse_confidence, and where confidence is below the agreed threshold we leave price_per_unit null with a reason rather than publishing a number derived from a guess.

Split-case availability is captured separately where a distributor offers it, because a per-unit price on a case-only line is a theoretical figure a buyer cannot act on.

Assets, and why allergen documents matter more than images here

In retail, imagery drives conversion. In foodservice, the document that decides a purchase is frequently the allergen declaration or the specification sheet.

  • Buyers filter on allergens before they filter on price, because a menu commitment depends on it.
  • Specification sheets carry yield and portion data that determines cost per serving, which is the number a chef actually cares about.
  • Certifications — organic, halal, kosher, MSC — are frequently a hard requirement rather than a preference.

We record asset presence per SKU: image count, spec PDF, nutrition PDF, allergen document, certification, and 3D or video where published. For a distributor, that is a competitive gap analysis. For a manufacturer, it shows where your product is listed without the documents that let a buyer choose it.

The boundary

Certifications and origin claims are captured as published and never verified. Whether a certification is current is a matter for the issuing body, not for extraction. verified_by_actowiz is false on every claim field, as it is everywhere else on this site.

Where you want the assets themselves rather than a presence flag, that is our image enrichment service, and the same rights position applies: we record the source of every file and do not grant usage rights.

How it works

How a foodservice programme starts

The visible-price share comes first, because it decides whether the rest is worth doing.

Send the distributor list and your catalogue

Distributors matter more than SKUs here, because gating differs by distributor far more than by category.

We report the visible-price share

Before quoting, per distributor and per category. If it is under a third in your categories, we will tell you that a price index is not the right programme.

Free sample within 24 hours

Real records with case architecture parsed, per-unit derived where safe, and nulls where parsing was not, so you can see the parse quality rather than a claim about it.

Agree the case-parse confidence threshold

How conservative to be. A higher threshold means more nulls and fewer wrong numbers, and the right setting depends on what you will do with the data.

Production and monitoring

Weekly is usually right for trade catalogues. The visible share ships in every batch, since distributors change their gating and a programme can quietly stop working.

Formats & destinations

JSON, JSONL, CSV, Parquet or XLSX to Amazon S3, Google Cloud Storage, Azure Blob, Snowflake, BigQuery, SFTP or a REST endpoint. Asset files, where in scope, delivered to your own bucket.

Compliance & data ethics

We collect only publicly accessible catalogue information. We never create a trade account, use client credentials, or submit a quote or RFQ form. Certification and origin claims are captured as published with verified_by_actowiz set false.

Service commitments

What we commit to, in writing

These are contractual, not marketing copy. They appear in the engagement document.

Service level commitments written into every managed engagement
Commitment What we hold ourselves to
Pilot turnaround A real sample from your own sources within 24 hours of scoping, at no cost.
Go-live Production collection running within 5–10 business days of sign-off.
Delivery punctuality 99.5% on-schedule delivery, measured monthly and reported to you.
Breakage response Source layout changes triaged same business day; critical sources inside 4 hours.
Data quality Schema validation on every run plus sampled human QA before any delivery leaves us.
Escalation A named engineer and an account owner, not a shared ticket queue.
Change requests Field additions and source changes handled inside the retainer, not re-quoted.
Exit Your historical data exported in full on request. No lock-in, no export fee.

Why teams pick Actowiz for this work

  • Engineers, not a dashboard. You get people who fix breakages, not a self-serve tool you maintain yourself.
  • We tell you what we can't do. Scope limits and coverage gaps are stated before you sign, not discovered in month three.
  • QA is part of the service. Schema validation and sampled human review run before delivery, every run.
  • Compliance is documented. Sources, method and lawful basis written down so your legal team can review them.
  • Fixed monthly cost. No per-request metering, no surprise overage on a month when a competitor adds SKUs.
  • Six years, 40+ countries. Long-running production pipelines across retail, travel, mobility and finance.
Definitions

Terms used on this page

Plain definitions of the terms used on this page, so procurement and legal reviewers are working from the same vocabulary as your data team.

FAQ

B2B foodservice data: frequently asked questions

Starting with the one that decides whether a programme is viable.

Only where they are visible without an account, which is a minority on most distributors. We never create a trade account and never use client credentials.

What we do is report the visible-price share per distributor and category before you commit, so you know how much of the picture a programme can actually see. Where a price is gated the field is null with a reason, and we never substitute list price — the gap between list and trade is the entire point of the analysis.

No. That puts a fabricated enquiry into a distributor's sales pipeline, usually in a named person's name, and it is an action on someone else's system rather than collection.

It is the suggestion we receive most often on this service, which is why it is stated rather than left implied.

Because a per-unit price computed from a mis-parsed case is wrong by a factor rather than a rounding, and it looks plausible. Cross-distributor comparison inverts when one side's case size is misread.

We carry case_parse_confidence and leave per-unit null below the agreed threshold, rather than publishing a number derived from a guess.

Different unit, different buyer, different price visibility. Grocery shows a shelf price to anyone and the unit is a consumer pack. Here the unit is a case, the buyer is a chef or purchasing manager, and the price is frequently behind an account.

Running a grocery schema against a foodservice catalogue produces per-unit figures that are confidently wrong.

Fresh produce, meat and seafood. Prices move daily and are frequently quoted rather than published, which is a commercial reality rather than a collection failure.

A programme covering those needs a different design — usually indicative ranges and availability rather than a price series — and we will say so instead of quoting for something that will not work.

We record their presence per SKU as standard, which is the competitive gap analysis most clients want. Retrieving the files themselves is in scope on request.

Where files are retrieved the same rights position applies as on image enrichment: we record the source of every file and do not grant usage rights.

No. We capture them exactly as published with verified_by_actowiz false. Whether a certification is current is a matter for the issuing body.

Tracking how certification claims change across a distributor's range is genuinely useful; asserting they are valid is not ours to do.

Weekly is usually right. Trade catalogues move considerably slower than retail, and daily collection on a catalogue that changes weekly costs seven times as much for the same answer.

Fresh categories are the exception, and those are the ones where prices are least often published anyway.

We quote individually. The main driver is distributor count rather than SKU count, because each distributor's case conventions and gating need their own handling.

One scoping call, a free sample within 24 hours with the visible-price share per distributor, then a fixed monthly quote. Request a quote.

Find out what share of your catalogue is actually visible

Send your distributor list. We return the visible-price share per distributor and category before any quote.

If it is under a third in your categories, we will tell you a price index is the wrong programme rather than quoting for one.
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    Free Sample in 2 HoursShare your requirement, get 500 rows of real data — no commitment.
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    Plans from $500/monthFlexible pricing for startups, growing brands, and enterprises.
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Free 500-row sample · No credit card · Response within 2 hours

Request Free Sample Data

Our team will reach out within 2 hours with 500 rows of real data — no credit card required.

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Free 500-row sample · No credit card · Response within 2 hours